tuc deck review and analysis (may 2012)
TRANSCRIPT
TUC Review and
AnalysisMay 2012
Followers Growth Comparison
Tuc
Chocolatos Tango Wafer
(+)
(-)
Tuc
Tanggal Jumlah Followers Pertambahan
5/6/2012 6686 13
5/7/2012 6699 2
5/8/2012 6701 42
5/9/2012 6743 23
5/10/2012 6766 30
5/11/2012 6796 5
5/12/2012 6801 8
5/13/2012 6809 2
5/14/2012 6811 -1
5/15/2012 6810 1
5/16/2012 6811 2
5/17/2012 6813 2
5/18/2012 6815 2
5/19/2012 6817 8
5/20/2012 6825 8
5/21/2012 6833 8
5/22/2012 6841 20
5/23/2012 6861 20
5/24/2012 6881 20
5/25/2012 6901 18
5/26/2012 6919 16
5/27/2012 6935 16
5/28/2012 6951 25
5/29/2012 6976 -3
5/30/2012 6973 18
5/31/2012 6991 14
6/1/2012 7005 1
6/2/2012 7006 16
6/3/2012 7022 -2
6/4/2012 7020 2
6/5/2012 7022
336
Tuc Followers Growth
Mention
Positive Growth
Mention
8 – 10 May :1. Career Clinic di Moestopo
22 – 28 May :1. Career Clinic di STEKPI
2. Aksi Nge-Tuc
Conversation
11 May :1. About Career Clinic
16 May :1. Soccer fact
Followers
8 – 10 May :1. Career Clinic di Moestopo
2. PMI day, concert
tips, phobia
22 – 28 May :1. Career Clinic di STEKPI
2. Content: Inter milan go to
Indonesia
13
2
42
23
30
58
2-1
1 2 2 2
8 8 8
20 20 2018
16 16
25
-3
18
14
1
16
-2
2
5/6
/…
5/7
/…
5/8
/…
5/9
/…
5/1
0…
5/1
1…
5/1
2…
5/1
3…
5/1
4…
5/1
5…
5/1
6…
5/1
7…
5/1
8…
5/1
9…
5/2
0…
5/2
1…
5/2
2…
5/2
3…
5/2
4…
5/2
5…
5/2
6…
5/2
7…
5/2
8…
5/2
9…
5/3
0…
5/3
1…
6/1
/…
6/2
/…
6/3
/…
6/4
/…
6/5
/…
Tuc
Pertambahan
Negative Growth
Mention
14 May :1. Music Instrument
18 May :1. Vacation spot in Indonesia
Conversation
15 May :1. History of Tuesday
19 May :1. UEFA Champions League final
Followers
14 May :1. Content: Music instrument
29 May :1. Maybe because didn’t get
Career Clinic ticket
2. Content: Fact of mineral
water
13
2
42
23
30
58
2-1
1 2 2 2
8 8 8
20 20 2018
16 16
25
-3
18
14
1
16
-2
2
5/6
/…
5/7
/…
5/8
/…
5/9
/…
5/1
0…
5/1
1…
5/1
2…
5/1
3…
5/1
4…
5/1
5…
5/1
6…
5/1
7…
5/1
8…
5/1
9…
5/2
0…
5/2
1…
5/2
2…
5/2
3…
5/2
4…
5/2
5…
5/2
6…
5/2
7…
5/2
8…
5/2
9…
5/3
0…
5/3
1…
6/1
/…
6/2
/…
6/3
/…
6/4
/…
6/5
/…
Tuc
Pertambahan
13
2
42
23
30
58
2-1
1 2 2 2
8 8 8
20 20 2018
16 16
25
-3
18
14
1
16
-2
2
5/6
/…
5/7
/…
5/8
/…
5/9
/…
5/1
0…
5/1
1…
5/1
2…
5/1
3…
5/1
4…
5/1
5…
5/1
6…
5/1
7…
5/1
8…
5/1
9…
5/2
0…
5/2
1…
5/2
2…
5/2
3…
5/2
4…
5/2
5…
5/2
6…
5/2
7…
5/2
8…
5/2
9…
5/3
0…
5/3
1…
6/1
/…
6/2
/…
6/3
/…
6/4
/…
6/5
/…
Tuc
Pertambahan
TucTanggal Jumlah Followers Pertambahan
5/6/2012 6686 13
5/7/2012 6699 2
5/8/2012 6701 42
5/9/2012 6743 23
5/10/2012 6766 30
5/11/2012 6796 5
5/12/2012 6801 8
5/13/2012 6809 2
5/14/2012 6811 -1
5/15/2012 6810 1
5/16/2012 6811 2
5/17/2012 6813 2
5/18/2012 6815 2
5/19/2012 6817 8
5/20/2012 6825 8
5/21/2012 6833 8
5/22/2012 6841 20
5/23/2012 6861 20
5/24/2012 6881 20
5/25/2012 6901 18
5/26/2012 6919 16
5/27/2012 6935 16
5/28/2012 6951 25
5/29/2012 6976 -3
5/30/2012 6973 18
5/31/2012 6991 14
6/1/2012 7005 1
6/2/2012 7006 16
6/3/2012 7022 -2
6/4/2012 7020 2
6/5/2012 7022
336 10.83870968
Followers growth in May 2012 = 336 followers
And
Average per day = 11 followers
Tuc
718072007220724072607280730073207340736073807400
Axi
s Ti
tle
Tango
Followers
119
1
45
7
45
65 5
4
7
23
6 6
2
6
9
-4
5
-7
-3
78
-1-2
32
5/7
/20
12
5/8
/20
12
5/9
/20
12
5/1
0/2
01
2
5/1
1/2
01
2
5/1
2/2
01
2
5/1
3/2
01
2
5/1
4/2
01
2
5/1
5/2
01
2
5/1
6/2
01
2
5/1
7/2
01
2
5/1
8/2
01
2
5/1
9/2
01
2
5/2
0/2
01
2
5/2
1/2
01
2
5/2
2/2
01
2
5/2
3/2
01
2
5/2
4/2
01
2
5/2
5/2
01
2
5/2
6/2
01
2
5/2
7/2
01
2
5/2
8/2
01
2
5/2
9/2
01
2
5/3
0/2
01
2
5/3
1/2
01
2
6/1
/20
12
6/2
/20
12
6/3
/20
12
6/4
/20
12
6/5
/20
12
6/6
/20
12
Tango
Pertambahan
Followers growth in May 2012 = 115 followers
And
Average per day = 4 followers
TangoTanggal Jumlah Followers Pertambahan
5/7/2012 7257 11
5/8/2012 7268 9
5/9/2012 7277 1
5/10/2012 7278 4
5/11/2012 7282 5
5/12/2012 7287 7
5/13/2012 7294 4
5/14/2012 7298 5
5/15/2012 7303 6
5/16/2012 7309 5
5/17/2012 7314 5
5/18/2012 7319 4
5/19/2012 7323 7
5/20/2012 7330 2
5/21/2012 7332 3
5/22/2012 7335 6
5/23/2012 7341 6
5/24/2012 7347 2
5/25/2012 7349 6
5/26/2012 7355 9
5/27/2012 7364 -4
5/28/2012 7360 5
5/29/2012 7365 -7
5/30/2012 7358 -3
5/31/2012 7355 7
6/1/2012 7362 8
6/2/2012 7370 -1
6/3/2012 7369 -2
6/4/2012 7367 3
6/5/2012 7370 2
6/6/2012 7372
115 3.709677419
Tango
2295023000230502310023150232002325023300233502340023450
Axi
s Ti
tle
Chocolatos
Followers
-11 -11 -11 -11 -11 -11-10
-11 -11 -11 -11 -11 -11
-8
-10 -10 -10 -10 -10-11
-8 -8 -8 -8 -8 -8 -8 -8 -8-7
4/6
/20
12
4/7
/20
12
4/8
/20
12
4/9
/20
12
4/1
0/2
01
2
4/1
1/2
01
2
4/1
2/2
01
2
4/1
3/2
01
2
4/1
4/2
01
2
4/1
5/2
01
2
4/1
6/2
01
2
4/1
7/2
01
2
4/1
8/2
01
2
4/1
9/2
01
2
4/2
0/2
01
2
4/2
1/2
01
2
4/2
2/2
01
2
4/2
3/2
01
2
4/2
4/2
01
2
4/2
5/2
01
2
4/2
6/2
01
2
4/2
7/2
01
2
4/2
8/2
01
2
4/2
9/2
01
2
4/3
0/2
01
2
5/1
/20
12
5/2
/20
12
5/3
/20
12
5/4
/20
12
5/5
/20
12
5/6
/20
12
Chocolatos
Pertambahan
Followers growth in May 2012 = -290 followers
And
Average per day = -9 followers
ChocolatosTanggal Jumlah Followers Pertambahan
4/6/2012 23424 -11
4/7/2012 23413 -11
4/8/2012 23402 -11
4/9/2012 23391 -11
4/10/2012 23380 -11
4/11/2012 23369 -11
4/12/2012 23358 -10
4/13/2012 23348 -11
4/14/2012 23337 -11
4/15/2012 23326 -11
4/16/2012 23315 -11
4/17/2012 23304 -11
4/18/2012 23293 -11
4/19/2012 23282 -8
4/20/2012 23274 -10
4/21/2012 23264 -10
4/22/2012 23254 -10
4/23/2012 23244 -10
4/24/2012 23234 -10
4/25/2012 23224 -11
4/26/2012 23213 -8
4/27/2012 23205 -8
4/28/2012 23197 -8
4/29/2012 23189 -8
4/30/2012 23181 -8
5/1/2012 23173 -8
5/2/2012 23165 -8
5/3/2012 23157 -8
5/4/2012 23149 -8
5/5/2012 23141 -7
5/6/2012 23134
-290 -9.35483871
Chocolatos
Best Content Twitter
Impressions
Most impressions from:
AksiNgeTUCAnd
TUC Career
ClinicRecomendation:
1. Always work together with Twitter
from media convetional.
2. Multiply the offline activities.
3. Creative content for every activities.
Retweet
Most retweet from:
Content: History of Tuesday
And
Other Content:
Fact, information, and
activation that had an incentive
Most retweet from:
1. Explore more unique content and
informative.
2. Looking for interesting facts that were
closely related to brand.
Replies
Most replies from:
Content that provide
questions
And
Other Content: Morning
greetings
Recomendation:
1. Make the content more attention
greeting.
2. Create content that makes the curious
to the answer.
Rank Overview
Sumber: salingsilang.com
5 June2012
Rank Brand Fans Growth Talking About This
1 Chocolatos 1898896 909 0,05% 24874 1,30%
5Tango Wafer
Renyah 1025108 39630,39%
44413 4,33%
15 Tango Waffle 470159 76 0,02% 8009 1,70%
26Cadbury
Indonesia 285617 460,02%
2313 0,80%
51 Oops Wafer 168188 50 0,03% 1369 0,81%
Average 0,10% Average 1,8%
92 Tuc Time 72040 6 0,01% 697 0,96%
Sumber: salingsilang.com
Growth fans
on 5 June
2012
Daily New Likes Daily Unlikes
Daily The number of new people who have liked your Page (Unique Users)
Daily The number of Unlikes of your Page (Unique Users)
117 10
89 11
84 7
81 5
66 1
51 3
65 10
39 10
48 6
56 8
48 5
61 7
36 3
34 8
55 8
29 12
22 4
16 6
19 4
36 12
36 4
29 8
33 5
19 5
14 2
14 12
24 5
24 4
20 7
37 8
Total Like Total Unlike
1302 200
Total Like
1102
Average/Day
Like Unlike
43 7
43X 100% = 0,05%
72040
5 Juni 2012
Rank Brand Fans Growth Talking About This
1 Chocolatos 1898896 909 0,05% 24874 1,30%
5Tango Wafer
Renyah 1025108 39630,39%
44413 4,33%
15 Tango Waffle 470159 76 0,02% 8009 1,70%
26Cadbury
Indonesia 285617 460,02%
2313 0,80%
51 Oops Wafer 168188 50 0,03% 1369 0,81%
Average 0,10% Average 1,8%
92 Tuc Time 72040 6 0,01% 697 0,96%
Daily Likes and Unlikes
Total Fans on
Fb (5 Juni
2012)
Compare
Average
growth per
day in May
2012
0
20
40
60
80
100
120
140
Facebook Fans
Likes Unlike
Max
Min
Facebook Fans Growth
117
89 84 8166
5165
3948
5648
61
36 34
55
29 22 16 1936 36 29 33
19 14 1424 24 20
37
5/1
/12
5/2
/12
5/3
/12
5/4
/12
5/5
/12
5/6
/12
5/7
/12
5/8
/12
5/9
/12
5/1
0/1
2
5/1
1/1
2
5/1
2/1
2
5/1
3/1
2
5/1
4/1
2
5/1
5/1
2
5/1
6/1
2
5/1
7/1
2
5/1
8/1
2
5/1
9/1
2
5/2
0/1
2
5/2
1/1
2
5/2
2/1
2
5/2
3/1
2
5/2
4/1
2
5/2
5/1
2
5/2
6/1
2
5/2
7/1
2
5/2
8/1
2
5/2
9/1
2
5/3
0/1
2
Likes
Likes
Content on Facebook:
• 5/1/12: Music video that related to
upcoming concert in Jakarta.
• 5/7/12: Roadshow on Universitas
Pamulang dan Kampus UMN B Medan.
• 5/12/12: Saturday night withinvitation in
PASTY Dongkelan Yogya, Setu Babakan
Jakarta & Warkop Elisabet Medan.
Content on Facebook:
• 5/18/12: No content (technical problem)
• 5/26/12: Minimum external source but had
good content on Facebook.
• 5/27/12: Minimum external source but had
good content on Facebook.
Date external_connect recommended_pages
5/1/12 57 37
5/2/12 40 28
5/3/12 24 41
5/4/12 15 39
5/5/12 9 34
5/6/12 6 31
5/7/12 14 36
5/8/12 5 27
5/9/12 9 19
5/10/12 9 23
5/11/12 7 25
5/12/12 6 32
5/13/12 9 14
5/14/12 6 19
5/15/12 14 24
5/16/12 12
5/17/12 8
5/18/12 2
5/19/12 9
5/20/12 15
5/21/12 14
5/22/12 9
5/23/12 11
5/24/12 11
5/25/12 2
5/26/12 2
5/27/12 7
5/28/12 4
5/29/12 6
5/30/12 14
Caused of high external source and
recommended pages.
Recomendation:
Expand cooperation with external social media are powerful enough and
relate closely to the brand
10
11
7
5
1
3
10 10
6
8
5
7
3
8 8
12
4
6
4
12
4
8
5 5
2
12
5
4
7
8
Unlike
Unlike
Caused of low external source and
nothing recommended pages.
External Media
Date hai-online.com
5/1/12 65
5/2/12 33
5/3/12 39
5/4/12 22
5/5/12 15
5/6/12 12
5/7/12 30
5/8/12 25
5/9/12 12
5/10/12 10
5/11/12 23
5/12/12 10
5/13/12 15
5/14/12 18
5/15/12 10
5/16/12 14
5/17/12 18
5/18/12 11
5/19/12 8
5/20/12 18
5/21/12 20
5/22/12 19
5/23/12 18
5/24/12 13
5/25/12 28
5/26/12 14
5/27/12 10
5/28/12 24
5/29/12 34
5/30/12 20
micro.hai-online.com
2
12
16
12
23
17
21
22
9
8
10
21
15
13
13
11
19
16
15
5
21
15
13
6
19
21
19
0
5
10
15
20
255
/1/1
2
5/3
/12
5/5
/12
5/7
/12
5/9
/12
5/1
1/1
2
5/1
3/1
2
5/1
5/1
2
5/1
7/1
2
5/1
9/1
2
5/2
1/1
2
5/2
3/1
2
5/2
5/1
2
5/2
7/1
2
5/2
9/1
2
micro.hai-online.com
micro.hai-online.com
0
10
20
30
40
50
60
70
5/1
/12
5/3
/12
5/5
/12
5/7
/12
5/9
/12
5/1
1/1
2
5/1
3/1
2
5/1
5/1
2
5/1
7/1
2
5/1
9/1
2
5/2
1/1
2
5/2
3/1
2
5/2
5/1
2
5/2
7/1
2
5/2
9/1
2
hai-online.com
hai-online.com
Recomendation:
1. Expand cooperation with external social
media are powerful enough and relate
closely to the brand.
2. Add a spot online advertising in the hai-
online.com and micro.hai-online.com.
Hai Online
Sumber: actionly.com
Recomendation:
1. Expand external social media in
every city in Indonesia.
2. Customize every social media
content on their respective cultures
in each city.
3. More to diversify the existing
external social media (mostly from
the radio twitter).
Other External Social Media
End
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