Fast-growing men’s lifestyle brand Tucker Blair was burdened with a cumbersome Magento platform that was difficult to manage and incompatible with a growing number of mission-critical business applications.

Bigcommerce’s best-in-class usability has helped Tucker Blair optimize their operations. In addition to saving time on daily tasks like inventory management, merchandising and fulfillment, Bigcommerce integrates with the team’s existing payments, accounting and marketing tools. That offers a unified view of the business from a single pane of glass.

Business goal: Build the brand while streamlining operations

Bigcommerce benefit: Exceptional ease of use and flexibility

Tucker Blair — Classic American StyleMoving to Bigcommerce reduces site maintenance time by 50% while

driving higher conversion and sales

"At the end of the day, Bigcommerce is much easier to navigate. You don't need

to be an expert in coding or HTML. It's been designed for anybody to use. The

time spent updating our site went down by 50% after moving to Bigcommerce."

— Matthew Tara, CEO

THE BIGCOMMERCE DIFFERENCE

55%Increase in

monthly sales

75%Improvement in

online conversion

50%Reduction in time needed

to run the website

/ CASE STUDY

For more information bigcommerce.com/enterprise

Tucker Blair, a retailer of handmade needlepoint accessories, built their success by bringing classic American style to buyers worldwide. But upon taking the reins in 2013, CEO Matthew Tara immediately recognized the 5-year-old lifestyle brand was at a crossroads. “The guy who started the business created a really nice following for the brand — we’re just trying to amp that up, plus drive more innovation in our product.”

Finding time for either was proving a challenge with their Magento ecommerce store.

Challenges

Bigcommerce’s clean, simple aesthetic appealed to Tucker Blair right away. The streamlined admin panel meant tasks that used to take half an hour or more could be completed in minutes. “It was just a much easier page, to a point where if you had only spent five minutes on a computer, you probably could navigate the basics. You could make changes to your product. You could add things. You could go on and find orders. You could really manipulate the majority of your store for basic, meaningful things.”

The platform’s flexibility was another big plus. Bigcommerce seamlessly worked with Tucker Blair’s existing third-party logistics vendor, allowing orders to be automatically sent to the warehouse and freeing up valuable time for the team. Easy integration of the company’s payments and accounting programs kept backend operations running smoothly.

Solutions

Almost immediately, Tucker Blair realized huge gains in efficiency, with a 50% reduction in the time needed to run the website. But Bigcommerce delivered additional big results that they weren’t expecting.

Despite a crowded marketplace and a competitor with a retail presence in thousands of boutiques nationwide, Tucker Blair saw a 75% improvement in web conversion and a 55% increase in monthly sales.

“Our site allows us to be everywhere for a lot of people. The biggest challenge of being a really good online brand is to have continuity and make your site feel like it's not just a transaction — that there's an experience.”

Results

“There was a lot of unneeded complexity in Magento to just make basic changes to

your store, which was really difficult for us. That was the biggest thing, and that's not

something I would understate — on a daily basis, if you have any kind of business,

you're constantly adding products. Things go out of stock. And unless you're pretty

familiar with HTML, you got lost in about three seconds.” — Matthew Tara, CEO

For more information 1-888-699-8911 ext 4 / partnerteam@bigcommerce.comFor more information bigcommerce.com/enterprise