Tuesday, October 6, 2015

Announcements

• Wednesday, CASAS #2• Friday- Unit 10-13 test

Agenda

• Homework review (pp. 217-218).• Error correction with adjective phrases and

prepositions (pp. 221)• Reading- Men Suffer from Compulsive

Shopping Too• Vocabulary discovery• Group project- creating an advertisement/

commercial for a new product.

Discussion questions

• Are you a compulsive shopper?• Do you know anyone suffering an addiction of shopping?• Does compulsive shopping make people feel happier?• Are you a cash or card shopper?• Do you buy things you may not even want or never need

or use?• Are men secret compulsive shoppers?• Does going shopping make you feel happy?• Do you window shop?• Have you ever bought anything compulsively online?

Pre-readingTRUE / FALSE: Look at the article’s headline and guess

whether these sentences are true (T) or false (F):

a. We are constantly bombarded with ads T / Fb. Compulsive buying is very much a “woman’s disease”. T / Fc. The new research is from Harvard University T / Fd. The survey found one in 10 American adults buy things they may not even want T / F

e. Men seek care less often than women. T / Ff. Women drag their bored and fed-up-looking men round shopping malls T / Fg. In psychiatry, men seek care less often than women T / Fh. Compulsive shopping by men is declining T/ F

Reading- Men Suffer From Compulsive Shopping Too

Vocabulary

• In your groups, discuss what you think unknown vocabulary words mean. Try not to use a dictionary. I will walk around to help.

• Strategies:1. Think of the general meaning of the sentence. 2. How does the word or expression fit in with the rest

of the sentence? What part of speech is the word?• After you think you have a clear understanding of the

words, I will have you pick 3-4 of the new words to use in example sentences.

Researchers found that…• 5.8% of people are Compulsive buyers• 6% of women are Compulsive buyers• 5.5% of men are Compulsive buyers• A higher percentage of younger people are compulsive buyers than older

people• A higher percentage of people who earn less than $50,000 per year are

compulsive buyers• Male compulsive buyers tend to buy CDs, books, tools, gadgets, computer

stuff and cameras.• Female compulsive buyers tend to buy clothes, make-up, articles for the

home and jewelry.• Compulsive buying does not make the sufferer feel any happier• Many sufferers experience serious debt, remorse and shame• It is not uncommon for the sufferer to hide his/her addiction from family and

friends• Compulsive buying is as prevalent as many other mental disorders• http://ajp.psychiatryonline.org/cgi/reprint/163/10/1670

Questions for you

• Where do you encounter advertising?• Which advertisements/ commercials stick to

your head?• What makes these advertisements

memorable?

3 Categories of persuasive strategies

• Pathos= appeal to emotion• Logos= appeal to logic or reason• Ethos= appeal to credibility or characterhttps://www.youtube.com/watch?v=F0OVngTHkNg&list=PLB759AD429C749932&index=5More specific strategies…

• After you have decided on a product, I would like for you to think of how you would advertise it.

• What persuasive method will you use to get the public to choose your product over the other products that will be marketed in class? (Ethos, pathos, logos).

• What other advertising strategies will you choose to sell your product?

Groupwork

• I would like for you to think of the next big product on the market. Much like the iPhone or selfie sticks, it must be marketed for a large group. It can be a food product, an electronic gadget or trinket, or an article of clothing, or something that will help a large number of people.

• Be creative. Be sure to include at least 5 adjective clauses or phrases.

• Your video advertisement should be between 30 seconds to 1 minute long.

• We will record them tomorrow and play them for the class on Thursday.