Tuolumne County Visitors Bureau2014-2015

Year In Review

New Programs in 2014-2015

• PIT Stops • Tourism Summit• Local Fam Tours• New Membership

Database Program

Sunset Magazine

and Via Magazine

Sacramento Magazine, December 2014 Berkshire-Hathaway

SF Travel

KNBR 680 Special Lodging Promotion

• Commercials – World Series!• Live Promo Mentions• KNBR Facebook Promotions• Digital E-blast from KNBR

Happy Partners

When a Marketing Plan

Comes Together….

Public Relationsand Susan Wilson, Publicist

• Connecting Tuolumne County to a world of journalists • Getting it out there! Tuolumne County’s access to the Gold

Country, the High Country and Yosemite• Elevating partnerships with key tourism entities like SF

Travel, Visit California and TravMedia • Creating parallel messaging with marketing campaigns• Advocate for Tuolumne County Tourism

Yosemite’s 125th Anniversary

Time Capsule• Tuolumne County Vacation Planner• “Follow Me to Tuolumne” License Plate Frame• Flash Drive filled with Tuolumne County

PhotosTo be opened in 125 Years!

In the Works & Looking Ahead

National Geographic Digital Nomad Campaign

• Over 7 Million Fans and Followers on Social Media• In National Geographic Newsletter sent to 1.4 million households• Domestic and International Markets

Thank you Tuolumne County and

City of Sonorafor reinvesting TOT $ into the

Tuolumne County Visitors Bureau Marketing Programs!