tupper ware india p ltd (1)

8/4/2019 Tupper Ware India P Ltd (1)

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Tupperware

Tupperware India (P) Ltd


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Tupperware


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The Bell TumblerThe Wonderlier Bowls


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Tupperware

Tupperware


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Tupperware


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Tupperware


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Tupperware


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M anufacturing Process at Tupperware


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Marketing Strategies in India

Tupperware s marketing strategy is described by 3 P s-

Product

Party Plan (Promotion)

People


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P roduct Strategy


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Varieties of P roduct

Dry storage

Food preparation (Microwave)

Refrigerator

Canisters

Lunch and outdoors

Tupper kids

Serving range


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P arty P lan ( P romotion)

Direct marketing strategy

Brownie Wise s idea

First home P arty P lan was held in 1948

Cultural revolution in post-World War ll

America.

Housewives had opportunities for careers.

Themed P arites.


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Sub-Members

(organizes Tupperware parties through housewives)

Member

(Manages a team of six members)

Distributor

(overall management of the unit)


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P ast EventTupperware Kitchen on Wheels

Date: Oct 2010Venue : Delhi, Mumbai, Bangalore

We are FamilyDate: Aug 2010

Venue : All over In dia

Q uiz for school StudentsDate: Jul 2009Venue : Mumbai


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ARCHIV E FOR THE P ROMOTION CATEGORYTUPP ERWARE DIWALIP ROMOTION1ST- 20 TH NOV 2010

TUPP ERWARE 3RD

ANNIV ERSARY SP ECIAL

21ST-

30TH

JUNE 2010

tupper ware india p ltd (1)

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