TURKCELL GİZLİ

TURKCELL Commercial Partnerships in Smart Security Systems

Ethem Eldem Division Head, Product & Turkcell

Partnership Management, Turkcell, Turkey

October 2012

Turkcell Group Overview

Most Admired Company in Turkey

Listed on NYSE and ISE

Market Cap: $13.5 billion

2011 Revenue: $6 billion

Communications & technology leader in the region

65.8 M subscr. in 9 countries

Leading operator in 5 countries

Turkey

Kazakhstan

Azerbaijan Georgia

TRNC

Belarus

Ukraine Moldovia

Germany

M2M Market Overview in Turkey

Reduced oil consumption Control and security Accident detection

Loss/fraud control Energy demand projection Environmentally sound

Improved efficiency Remote control and management Reporting and planning

Security Efficient use of resources Environmentally friendly houses

3.5M vehicles 4.4M containers

70M meters (Electricity, Gas, Water)

270K greenhouses 20K farms 1M wells 500K cold chains 120K elevators 2M POS

20M households 50M white goods

More than 1.000.000

M2M subscribers with

25 M2M partners

Solution specific M2M tariffs

Turkcell M2M Platform Turkcell M2M Module Vertical Solutions

The first in Turkey First operator in

Turkey with specific

M2M tariffs

The first in Turkey Only operator in

Turkey with M2M

module

First operator in Turkey

with customized

vertical M2M solutions

Major Accomplishments of Turkcell M2M

Turkcell Smart-Home Solutions

Home Security Energy Efficiency

Climate control

Remote Health Monitoring

Smart TV

Energy Efficiency Solutions

Remote monitoring and

control of electricity,

water and gas meters

Remote monitoring and

control of electric sockets

and home appliances

Home automation

through mobile devices

Climatization Solutions FIRST IN TURKEY

The joint project between Vestel,

consumer electronics manufacturer,

and Turkcell enables consumers to

remotely control their air conditioners

with one SMS from everywhere.

Remote Health Solutions FIRST IN TURKEY

Hit movies and current content

Social and personal

Live channels, cathchup series

Interactive advertisement

Turkcell Smart TV

• Security systems with GSM modules

• Fire, Carbon monoxide alarm

• SMS notification in case of an emergency

Security Solutions

• Remote surveillance

• Motion detection

Pronet Security Services

• Leading Security Company in Turkey. • Activate security sytem over 135.000 and special

security projects over 500 in Turkey. • Market Share 50% of subcribers, 75% of revenues.

• Providing a broad spectrum of services and solutions differing from home and workplace security to security systems of corporate companies (e.g. banks and their ATM’s, chain stores, etc..)

• Ensuring the protection of person, entity,

institution, equity capital and information.

Customer-focused Solution by Pronet & Turkcell • 2 sector leaders launched a project aiming to

create the for their customers

• Incentives and gifts certificates have been used to motivate the direct sales force

• One salesman was rewarded with a

lifetime trip in • 10 top salesman were rewarded with

Migros gift certificates • Throughout the campaign, net sales

increased by 66 % (Q2 2012)

TURKCELL GİZLİ

TURKCELL

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