turn down the power and turn up the...
TRANSCRIPT
© 2008 IBM Corporation
Turn Down the Power and Turn Up the Profits
Leaner, Greener, Smarter Business Processes with
IBM GREEN IT Solution
Incorporating GREEN
in your
Real Life Infrastructure
© 2008 IBM Corporation
▪
Rising Cost of Energy Reducing Profits
▪
Carbon Emissions Regulations and Penalties
▪
Demand for Eco-friendly Products
Going Green Has Become A Boardroom Issue .....
© 2008 IBM Corporation
CEO focus on environmental issues has
DOUBLED in the past two years
80% view corporate sustainability as also
impacting their company’s brand value
Increasing investment in Corporate Social
Responsibility by 25% over the next three years
Source: IBM Global CEO Study 2008
© 2008 IBM Corporation Jan 2008
Green – The New Color of Business Efficiency
Adopting green technologies is not just about safeguarding the environment. Instead, IBM sees it as a vital part of business optimization, and ensuring
that your revenues and profits are not reduced because of wastage.
1.
Advanced technology for space and energy conservation2.
IBM technology for Virtualization
© 2008 IBM Corporation
Agenda
Background – GREEN IT
GREEN in Action
Case Reference
Questions and Answers
© 2008 IBM Corporation Jan 2008
Diagnose
Get the facts to understand your energy use and
opportunities for improvement
Build
Plan, build, and upgrade to
energy efficient data centers
Cool VirtualizeImplement
virtualization and other innovative
technologies
Manage & Measure
Seize control with energy
management software
Green Data Center
Use innovative cooling
solutions
Approach GREEN in 360o
© 2008 IBM Corporation Jan 2008
IBM Green Data Center – DiagnoseIBM IT Facilities Assessment, Design and Construction Services –
Thermal
analysis for high density computing; Airflow Assessment for Cabling
IBM IT Facilities Assessment, Design and Construction Services – thermal analysis for high density computing is designed to assist clients in identifying, addressing and resolving heat-related issues with regard to the computing equipment within their facilities.
CoolManageVirtualizeBuildDiagnose
Optimized airflow assessment for cabling is offering the customer the possibility to have their data center cabling checked and their possible problems due to non-optimized airflow spotted.
© 2008 IBM Corporation Jan 2008
IBM Green Data Center – Build
Scalable Modular Data Center
Description:Data center solution that providesready racking, power, cooling, security, and monitoring. Fast deployment, cost-effective, and installable in virtually any working environment
Advantages:Lower cost and quicker to installScalable modular design for easy capacity growth of UPS and air conditioning as neededEfficient UPS system – saves energyIn Row Cooling – closely coupled to loadReduced number of single-points-of-failureSingle computing environment for all applicationsReduced maintenance costs and complexity of computing environment
Design / Implementation:8 – 12 weeks500 ft2 – 1000 ft2 – flexible sizingComplete turn-key solutionFlexibility to expand and add racks and infrastructure as neededInfrastructure can be relocated if neededRaised floor not required
CoolManageVirtualizeBuildDiagnose
© 2008 IBM Corporation Jan 2008
Innovative Cooling
IBM Cool BlueTM
Rear Door Heat eXchanger
CoolManageVirtualizeBuildDiagnose
IBM’s Cool Blue Rear Door Heat eXchanger can remove over 50% of a rack’s heat output
–
No new fans or electricity needed
–
Attaches to back of rack (adds 5”)
–
No re-arrangement of datacenter
–
Cost effective
The CoolBlue RDHX adds cooling capacity at about ¼ the cost of traditional methods
© 2008 IBM Corporation
Compact and Powerful Computing Engines
IBM BladeCenter for Intel, AMD, POWER System p and System i
50% savings in space, 25% savings in power and cooling
IBM X4 Architecture Supports 16 Quad-Core Xeon
Best Environment for Virtual Computing
IBM X4 Architecture + VM
© 2008 IBM Corporation
Storage Virtualization
Unified Storage Approach
Fiber Channel SAN iSCSI SAN
NFS File Services
CIFS FileServices
Files De-Duplication
SMBR Software
Exchange Server
N series
. SMBR – Single Mail- Box Recovery for MS
Exchange
Enabling Thin ProvisioningLUNs
Application-Level Thin Provisioning
1TB
800GB
Physical Storage: 1TB
Volume-Level Thin Provisioning
Volume: 2TB 1TB
300GB200GB
200GB 50GB
150GB
100GB
© 2008 IBM Corporation
Desktop Virtualization
IBM System xIBM BladeCenter
Ethernet
Traditional Desktop Computing
Thin Client Device
Storage Virtualization
1.
access data anywhere
2.
central administration and control
3.
remote management made easy
4.
security enhancement
5.
easy technology upgrade
6.
rapid recovery
7.
rapid deployment
8. GREEN
© 2008 IBM Corporation
Monitor, Manage and Reduce Consumption Knowing What’s in Your Enterprise
IBM Power Executive
–
monitor power consumption free of charge
IBM Tivoli Monitoring
–
Monitor, Manage, Alert for use
–
Adapt application usage to power constraints
Consolidate / eliminate underutilized resources
CoolManageVirtualizeBuildDiagnose
© 2008 IBM Corporation
Further extend IBM’s early accomplishments by reducing CO2 emissions associated with IBM’s energy use 12% from 2005 to 2012 via energy conservation, use of renewable energy, and/or funding CO2 emissions reductions with Renewable Energy Certificates or comparable instruments.
New Goal Announced!
Early Results
40%Between 1990 and 2005, IBM’s global energy conservation actions reduced or avoided CO2 emissions by an amount
equal to 40% of its 1990 emissions.
600
500
400
300
200
100
02000 2001 2002 2003 2004 2005
Awards & Recognition
Computer Program Charter
Member 1992
Business Environmental Leadership Council Charter Member 2002
CharterMember
2000
WRI Green Power MarketDevelopment Group Charter member 2000
Charter member 2003
Since inception
Environmental Efforts at Big Blue
1605(b) voluntary emissions reporting
since 1995
FORTUNE 500Top 20 2004, 2005, 2006
20052005
The Climate Group2005
USEPAClimate Protection Award1998 and 2006
1998, 1999, 2001
Green Power Purchaser
Award 2006
58%1998 Became the first semi- conductor company to set a numerical target for PFC emissions reduction
Green – One of IBM’s Core Values
© 2008 IBM Corporation
IBM – #1 Green IT Vendor
Source: ComputerWord Feb 15, 2008
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=312485#vendors
IBM
© 2008 IBM Corporation
IBM China / Hong Kong Limited
Systems and Technology Group
CH Leung
Email: [email protected]
Direct: 2825 8603