turn off the violence
TRANSCRIPT
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 1/12
Campaign against Media
Violence
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 2/12
Why is thematter so
crucial and so
widely debated??
Violence is everywhere.
´mean world syndromeµ ,
violence or abuse is everywhere
there is no good in this world
Violence is justified.violence by ´good guysµ is justified and
heroic
a particular character gets beaten up
because he is a ´bad guyµ
Violence is funny.
much cartoon violence used as comic
effect
it·s ok and no big deal for somebody to
be smacked in the head with a hammer
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 3/12
Four effects of media violence
an aggressor effect encourages violent behavior
accepting violence as a way to solve problem
a victim effect increasing fearfulness
perceives ³culture of meanness
a bystander effect leads to callousness
accepting violence as normal
dulls the emotion response to violence and its victim
an appetite effect builds a desire to watch more violence
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 4/12
The average television program contains 5The average television program contains 5
acts of violence per hour, the averageacts of violence per hour, the average
childrens program shows 25 acts of violencechildrens program shows 25 acts of violence
per hour.per hour.
-- Center for Media & Public AffairsCenter for Media & Public Affairs
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 5/12
The average child is likely to have watched
8,000 screen murders and more than 100,000
acts of violence by the time he starts
elementary school. By the end of the teenage
years, that figure will double.
- Media & Values, Summer, 2003
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 6/12
ABOUT US
We are non-governmental organization,
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 7/12
We appeal to:
Law-makers and policy-makers
Mass-media owners and managers;
Educational authorities and teachers;
Parents who care about mental stability of their children;
Active citizens who are ready to contribute to our mission.
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 8/12
Our shortOur short--term goals:term goals:
1) To raise public concern about the matter of media violence1) To raise public concern about the matter of media violence
2) to decrease the quantity of movies, animations andprogrammes which content violence by 20% on timeslot
3) to create more educational and informative programmes
instead of broadcasting things which contain violence
4) to introduce a new list of conditions concerning censorship
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 9/12
And Our Long-term goals:
1. To inform the population about the influence of media violence on
a human state of mind and its consequences.2. To organize a special committee that will deal with the complaints of
the viewers concerning the content of the television
3. To propose certain amendments to the existing laws in order totighten supervision over TV-channels and their content
4. To support and develop further research on the matter
AND THUS
5. To protect the population from the harmful influence of the mediaviolence and to provide our children with a sustainable mental and
psychological development.
8/7/2019 turn off the violence
http://slidepdf.com/reader/full/turn-off-the-violence 11/12
Upcoming events within our framework
1) Series of contests for children and teens with the participationcartoon heroes
2) Broadcasting of social advertisement
Turn off the violence, IF YOU WANT TO BE HAPPY!
3) The Turn Off the Violence family day
AND
The Turn Off the Violence day at schools Debates and workshops on the subject
Distribution of campaign printed output, souvenirs and informative brochures
Invited celebrities performance
Speeches of the representatives of the government and local administration