TURN YOUR HONOR INTO BUSINESSShowcase your accomplishments with Super Lawyers integrated marketing solutions

WHAT IS SUPER LAWYERS?

SUPER LAWYERS VALUE PROPOSITION

Ratings matter to consumers and referring attorneys.

1 Our research driven selection process is trusted by consumers and referring attorneys.

2 We know attorneys and consumers, and can connect exceptional lawyers to meet their needs.

3

THE PROOF

SUPER LAWYERS VALUE PROPOSITION

SUPER LAWYERS SELECTION PROCESS

Rising Stars List

• 40 years of age or less OR 10 years of practice or less

• Once the Super Lawyers list is selected then the Rising Stars list is selected

• Verdicts & Settlements

• Transactions

• Representative Clients

• Experience

• Honors & Awards

• Special Licenses/Certifications

• Position within Law Firm

• Bar and/or other Professional Activity

• Pro Bono and Community Service

• Scholarly Lectures & Writings

• Education & Employment Background

• Other Outstanding Achievements

Selection Process Video

ONLINE VISIBILITYAll attorneys, regardless of selection year, are listed on SuperLawyers.com

with a free basic listing in the online attorney directory.

FEATURES:• 1.2 million page views per month• 24/7 visibility from anywhere in the

world• Access to digital versions of

Super Lawyers Magazines• Strong brand and reputation

management• Great search engine visibility• Huge SEO benefits to firm websites• Enhanced user experience with mobile

devices that is optimized for conversion

SuperLawyers.com is mobile, tablet and desktop friendly!

THIRD-PARTY VALIDATION – CREDIBLE AND TRUSTWORTHY:• Most credible attorney selection process in the industry

- Multi-stage selection process by an impartial third-party rating system- Patented by The United States Patent and Trademark Office (U.S. Pat. No. 8,412,564)- Selection process recognized in court – New Jersey Opinion 39- Founded on a noble goal: How do I refer a loved one to an attorney?

POWER OF SUPER LAWYERS• Promote your expertise to the legal community and affluent consumers

- Brand amplification- Reputation management- Referral validation- Target specific clients- Expand online footprint

WHAT CAN SUPER LAWYERS DO FOR YOU?

REFERRING ATTORNEYSSouthern California Super Lawyers Magazine – Rising Stars

Distributed to lawyers in Southern California, this magazine is your best resource for attorney referrals and greater visibility in the legal community. Attorneys selected to the 2019 Southern California Rising Stars list will be featured in this publication.

REACH MORE THAN 66,000 ATTORNEYS

SOUTHERN CALIFORNIA DISTRIBUTION

July 2019

CONSUMERS SEEKING LEGAL SERVICES

SOUTHERN CALIFORNIA DISTRIBUTION

Los Angeles Magazine

Attorneys selected to the 2019 Southern California Rising Stars list in the counties of Los Angeles, Orange, San Bernardino, Riverside, Ventura, Kern, Santa Barbara, San Luis Obispo and Imperial will have the opportunity to advertise in the Super Lawyers special section in Los Angeles magazine.

REACH MORE THAN 635,000 READERS

• 74% frequently purchase products or services from ads seen in Los Angeles magazine

• 84% graduated college or more and 20% have completed a Masters Degree

• Average household income of readers is $280,000

July 2019

CONSUMERS SEEKING LEGAL SERVICES

SOUTHERN CALIFORNIA DISTRIBUTION

Orange Coast Magazine

Attorneys selected to the 2019 Southern California Rising Stars list in Orange County will have the opportunity to advertise in Orange Coast magazine.

REACH MORE THAN 200,000 READERS

• 69% of readers frequently purchase products or services from ads seen in the magazine

• 90% of readers have attended college and 19% have advanced degrees

• Average household income of readers is over $311,000July 2019

NEW! This special section in print will not run the entire list of selected

attorneys.

Los Angeles Magazine: The Top Women Attorneys in Southern California

A special section, The Top Women Attorneys in Southern California, will appear in the September 2019 issue of Los Angeles magazine. This section is perfectly aligned with the issue’s annual feature which celebrates visionary women shaping the future of L.A. and will include the Top 50 Southern California Women list and advertising.

REACH MORE THAN 635,000 READERS

CONSUMERS SEEKING LEGAL SERVICES

SOUTHERN CALIFORNIA DISTRIBUTION

September 2019

NEW! This special section in print will not run the entire list of selected

attorneys.

SUPER LAWYERS PRINT SOLUTIONS

PLATINUM PROFILE DISPLAY ADVERTISING ASK SUPER LAWYERS PRINT ADVERTISING

STANDARD PROFILE IMPACT LISTING

PLATINUM PROFILES

FEATURES:• Professional photographer and copy editor services• Basic Listing stands out in red, and references

profile page number

BENEFITS:• High-impact visibility in print and digital magazines• Advertorial style adds credibility

EXTRAS:• 25 bonus copies of Super Lawyers Magazine and/or

the appropriate consumer magazine or newspaper supplement

• 300 Platinum Profile reprints• A framed reprint of the Platinum Profile• Up to 3 Super Lawyers or Rising Stars Certificate

Two-Page Full-Page Half-Page

DISPLAY ADVERTISINGFEATURES:

• Excellent option for larger firms where a group photo may not be feasible

• Firm provides camera-ready ad• Basic Listing stands out in red, and references profile page

number

BENEFITS:• High-impact placement within and adjacent to listings• Reinforces the firm brand identity

MULTIPLE SIZE OPTIONS AVAILABLE:• Two-Page Spread• Full-Page• Two-Thirds Page• Half-Page• One-Third Page

Two-Page Full-Page Half-Page 2/3rd -Page 1/3rd-Page

FEATURES:

• Includes advertorial-style Q&A, optimizing your exposure and credibility to consumers seeking legal advice

• Basic Listing stands out in red, and references profile page number

BENEFITS:

• Relevant exposure in leading city/regional consumer publications and/or your state’s

Super Lawyers Magazine

• Serves as a supplement to your online marketing portfolio

MULTIPLE SIZE OPTIONS AVAILABLE:

• Full Page Platinum

• Full Page, Half Page, or One-Third Display

FULL PAGE PLATINUM

FULL PAGE DISPLAY

HALF PAGE DISPLAY1/3 PAGE DISPLAY

ASK SUPER LAWYERS PRINT ADVERTISING

FEATURES:

• Color photo • Contact information • 150-word biography • Profile showcased within list pages or best

available • Basic listing appears in red and references

profile page • Several design options available

1/3 PAGE STANDARD PROFILE

Browse Design Options

FEATURES:

• Color photo • Contact information • 100-word biography • Profile organized alphabetically

according to practice area • Listing appears in red and

references profile page

1/9 PAGE STANDARD PROFILE

Example

• Draw attention to your listing by adding a visual element and pulling your name and/or your firm name to the top of the practice area list

• Limited inventory! Only two ads per practice area/publication combo are available

FEATURES:• Fully customizable; can include

firm contact information, website URL, all selected attorneys within a firm (space may be limited)

• For individual attorney ads, a photo may be included

• 2 ads per practice area/publication combination are available

• Dimensions: 1.25” deep by 1 column wide

PREMIER IMPACT LISTING

See Example

Compare Online Attorney Profiles

FEATURES:

• Attorney name• Firm name• City• Phone number• Website• Live link to firm’s website in the digital

magazine version onlyBENEFITS:

• Increase your visibility in the Super Lawyers or Rising Stars list

ATTORNEY IMPACT LISTING

Example

SUPER LAWYERS ONLINE SOLUTIONS

ATTORNEY PROFILES DIRECTORY ADVERTISING PREMIUM ONLINE FIRM PROFILE

ASK SUPER LAWYERS ANSWER PAGE

ATTORNEY DIRECTORY PROFILE ORDERING

Attorneys are listed in the SuperLawyers.com lawyer directory based on the type of profile they have.

Premium Online Attorney Profiles are listed at the top of profile results and include the attorney’s photo, phone number and contact buttonsExpanded Online Attorney Profiles are listed in the second tier and include the attorney’s photo

TopSpots:Maximum Slots: 5 Geographic Limit: MSADistinctive Factor: Red Phone/Email Buttons & TaglineSpotlights:Maximum Slots: Unlimited Geographic Limit: MSADistinctive Factor: Dark Orange Buttons & Tagline

Basic Online Attorney Profiles are listed last on results pages (complimentary to all attorneys)

Complimentary to all selected attorneys

Profile Includes:

• Attorney name• Firm name• Firm address• Practice area breakdown• Law school• Years selected

BASIC ONLINE ATTORNEY PROFILE

See Example

See Example

EXPANDED ONLINE ATTORNEY PROFILE

See Example

PREMIUM ONLINE ATTORNEY PROFILE

See Example

Compare Online Attorney Profiles

See Example

Exclusive top placement in the Super Lawyers online attorney directory with two options: TopSpots or Spotlights. Both allow you to target clients by practice area and geographic location.

TOPSPOTS• Top placement with up to five rotating units• Automatically displays content from attorney’s profile introductory paragraph• Features a brief tagline• Displays photo, name, location, profile/links, tagline and

red phone and email buttons

SPOTLIGHTS• Secondary placement (beneath TopSpot tier)• Automatically displays content from attorney’s profile introductory paragraph• Features a brief tagline• Displays photo, name, location, profile/links, tagline and

orange phone and email buttons

TOPSPOTS & SPOTLIGHTS

Available to Premium Online Attorney Profile subscribers only.

DIRECTORY ADVERTISING

PREMIUM ONLINE FIRM PROFILE

Template A Template B Template C

See Example

ASK SUPER LAWYERS ANSWER PAGE

See Example

Ask.SuperLawyers.com

See Example

Super Lawyers offers a variety of packages to meet the marketing needs of your firm or individual practice. These packages contain integrated marketing solutions to

enhance your visibility and showcase selection across multiple channels including print, online and at your law firm.

PRINT• 1/9 Standard Profile

ONLINE• Expanded Online

Attorney Profile

RECOGNITION ITEMS• Recognition Plaque

STARTER PACKAGE

PRINT• 1/3 Standard Profile or

1/3 Display Advertising

ONLINE• Premium Online Attorney

Profile• Answer Page or TopSpots

RECOGNITION ITEMS• Recognition Plaque

CLASSIC PACKAGE

PRINT• Platinum Profile or

Display Advertising(half-page or larger)

ONLINE• Premium Online Firm Profile

RECOGNITION ITEMS• Recognition Plaque• Recognition Video Plaque

PREMIUM PACKAGE

INTEGRATED MARKETING PACKAGESSuper Lawyers offers a variety of packages to meet the marketing needs of your firm

or individual practice. These packages contain integrated marketing solutions to enhance your visibility and showcase selection across multiple channels including print,

online and at your law firm.

CONTENT MARKETING: LEGAL LEADER

Includes:• Core thought leadership white paper (custom content and

design)

• Supplemental Content (blog posts, social posts, SlideShare presentation

• 10-week promotional campaign (paid social advertising, FindLaw.com & SuperLawyers.com advertising)

• Campaign report (summary of metrics such as reach, impressions and social engagement)

A robust white paper campaign to:• Expand your visibility in your target market

• Solidify your standing as a thought leader in your community

More Information

See Example

• Free for attorneys selected to a Super Lawyers or Rising Stars list from any year

• May be added to any web property maintained by the attorney or firm

• Several color options available

• Boosts traffic and increases search engine visibility to a SuperLawyers.com attorney profile

ONLINE ATTORNEY BADGES

More Information

ANNIVERSARY ITEMSAll items promote 5 or 10 years of selection

Anniversary Recognition Plaque

Anniversary Desktop Marquee

Anniversary Award – Crystal

Anniversary Award - Acrylic

RECOGNITION VIDEO PLAQUE

A professionally produced HD video to promote your selection, including:

• Customized intro and closing

• Overview of selection process

• Finished video via a downloadable link and on a flash drive to announce achievement via website, social media, office monitor and more!

SELECTION ITEMSRecognition Plaque

Framed Certificate

Desktop or Logo Marquee

HD Metal Print Plaque

Wood Plaque Panel

Personalized Window Decal

Magazines

Custom Reprints

RECOGNITION ITEMS

RECOGNITION VIDEO PLAQUE

GIFTS & RECOGNITION CATALOG

See Example

APPARELNike Golf Polo

Nike Golf Half-Zip

Eddie Bauer Wind Jacket

Columbia Full-Zip Fleece

Nike Baseball Cap

BARWAREExecutive Highball Glass

Clear Pub Glass

Hillcrest Decanter

Crystalline Carafe

Martini Set

Stemless Wine Glass

Crystalline Wine Glass

Executive Coasters

Steel Tumbler

BUSINESS ACCESSORIESBusiness Card Holder

Stylus Pen Set

Leather E-Padfolio

Leather Journal

Laptop Briefcase

SPORTING GOODS

Callaway Golf Glove

Nike Golf Towel

Callaway Golf Umbrella

Faribault Wool Throw

SUPER LAWYERS GIFTS

GIFTS & RECOGNITION CATALOG

See Example

• Complimentary guide designed to assist attorneys in promoting their selection to a Super Lawyers or Rising Stars list

• Includes templates for:

• Press Releases

• Blogs

• Social Media

• Much more!

PROMOTIONAL KITS

Super Lawyers Promotional Kit

Rising Stars Promotional Kit