turning content into cash
DESCRIPTION
Slides for a talk I gave in The Internet Show SingaporeTRANSCRIPT
Turning Content Into CashSetting up an online advertising campaign
Why Your Brand Need to Be a Publisher
Source: Lightspeed Research & Emarketer
55% More Visitors for Companies That Blog
434% More Indexed Pages for Companies That Blog
More Pages = More Leads
The Various Types of ContentWidget / Badges – Financial CalculatorVideos – Tutorials, EntertainmentImages – Products Research – Establish Authority
(Whitepaper)Blog Post – Resource, opinion basedDownloadable eBook - Establish
AuthorityUser Generated Content – Forums,
Social Networks
5 Content Creation Challenges1. No time to create content2. You don't have content
experience3. You're producing content, but
nobody's seeing it4. You are not getting business
results from content marketing5. Your organization doesn't
support content marketing
Your Content Creation Strategies1. Users Generated Content (UGC)2. Give your take on the latest
news stories in your market3. Re-publish public domain
material4. Interview the experts5. Selectively re-publish other
people’s content
Kodak 1000 Words Blog
Super Chamelon
Pictures Speaks a Thousand Words
Contact MeBooth No. [email protected]@expeditusmedia.com Twitter.com/rodericklowFacebook.com/rodericklow