turning your content into cash
Post on 19-Oct-2014
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A quick overview of affiliate marketing for sports bloggers and the best practices, strategies, and tips that help make them successful. Created by AvantLink.com, Fanatics and Under Armour.TRANSCRIPT
TURNING YOURCONTENT INTO
CA$H
Learn How To Monetize Your Website In A Non-Intrusive Way
Affiliate marketing gives bloggers a unique opportunity to “advertise” on their website without the use of tacky,
ugly ad campaigns while maintaining total control over what’s being advertised.
What Is Affiliate Marketing?Three parties involved:
1. Affiliate: Website owner or blogger that places affiliate links in their content.
2. Merchant: Online retailer who runs a program allowing affiliates to advertise their brand/products (ex. Fanatics, UA).
3. Networks: Tech platforms that give you the affiliate links and tools, track referrals & sales, and pay you commissions.
How Does It Work?
Step One:
You place an affiliate link on your website, a visitor clicks on that link and is taken to a merchant’s web
YOUR SITE AFFILIATE LINK
How Does It Work?
Step Two:
Customer browses products and purchases any number of item(s). AvantLink tracks this successful referral that
resulted in a sale.
PURCHASE SALE TRACKED
How Does It Work?Step Three:
The merchant pays you a commission based on the sale price of the item, reported on and paid to you through the AvantLink
system. Commissions are based on the commission rate established by the merchant.
COMMISSION PAID
PURCHASE TRACKED
Why Affiliate Marketing?1. Total control over what’s being advertised on your site.
Why Affiliate Marketing?
Why Affiliate Marketing?
Why Affiliate Marketing?2. Very competitive commission rates, great earning potential.
Commissions range from 5-15% for every sale, depending on the merchant.
Why Affiliate Marketing?
3. Access to very powerful, product level tools.
Why Affiliate Marketing?4. Ditching the traditional “ad feel” for far more streamlined, non-intrusive advertising related to your content. Good, right?
Want to see an example of a fully optimized, affiliate blog post? Head to:
bit.ly/affexample(http://outdoor-gear-reviews.com/marmot-zeus-jacket-review)
The ToolsBanner Ads: Quintessential and cool 15 years ago.
The ToolsCustom Links: Powerful, embeddable links that lead to a destination of your choosing. Any real fan who knows the Bruins will crush the Caps will be sporting their Bruins jersey on Saturday.
http://www.fanatics.com/NHL_Boston_Bruins_Jerseys
http://www.avantlink.com/click.php?tt=app&ti=1019&mi=11081&pw=46205&url=http%3A%2F%2Fwww.fanatics.com%2FNHL_Boston_Bruins_Jersey
The ToolsAffiliate Link Encoders: Automate predetermined custom link placement in your content. This is cool...
The ToolsProduct Widgets: Completely customized widgets showing items relevant to your content.
Quick and Practical Guide to Cashing in with Affiliate
Marketing
Wade Tonkin - Fanatics.com
SnapLinker Demo
5 minutes from login to posting targeted affiliate links to your Facebook or Twitter followers.
Advantages: Let’s you promote any live page on site including product pages. Awesome for hot markets and sale events.
Hot Markets
Stanley CupWorld Series
NCAA ChampionshipNBA ChampionshipWorld Cup Soccer
Conference Championships
Big-time short term opportunities. Hit them hard and fast.
Best Practices
Engagement is HUGEAudience Trust is your friend, don’t abuse it.
Promote products that are cool and interestingDon’t forget about HOT MARKETS
Best Practices (continued)
If you have a dedicated audience - ask for their support:
Best Practices (continued)
Passing on great deals without the risk of embarrassment:
Next Steps?
Join our program on AvantLink: http://bit.ly/fanaticsboston
If you need help, you can reach me at [email protected]
Facebook support group at http://www.facebook.com/groups/fanaticaffs
The Under Armour Opportunity
Morgan Foland, Under Armour
TURNING YOURCONTENT INTO
CA$H