Turning Shortlist Magazine DigitalExtending the reader experience

Objectives

• Build reader loyalty and dwell time

Solution

• A fully digital magazine: world’s first playable front cover; virtual try-ons; exclusive video; instant polling; competitions and more

Activation

• Markets: UK

• Blippar mention on front cover

• Prominent 2 page CTA in magazine and reminder CTAs on interactive pages

• Video message from the editor

4.4blipps per user

255,000blipps

4 min 33sdwell time per user

Turning Shortlist Magazine DigitalSee it come to life.