turtlenecks by: samantha hean. customer profile women in their early 30’s to mid 40’s women of...

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TURTLENECKS By: Samantha Hean

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Page 1: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

TURTLENECKS

By: Samantha Hean

Page 2: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

CUSTOMER PROFILE

Women in their early 30’s to mid 40’s

Women of high education

A classic fashion personality

Well presented

Page 3: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

19TH CENTURY

Page 4: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

1920’S

Page 5: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

1960’S

Page 6: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

Fashion Leader

Mass Merchandiser

Discounter

Rachel Roy

Nordstrom

Forever 21

On the street

Fashion Blog

Page 7: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

FASHION CYCLE

Page 8: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

COLORS

Page 9: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

FABRICS

Woolen Cotton Synthetic Fibers

Page 10: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

PREDICTION

Page 11: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

STYLE

Page 12: TURTLENECKS By: Samantha Hean. CUSTOMER PROFILE  Women in their early 30’s to mid 40’s  Women of high education  A classic fashion personality  Well

REFERENCES

Bramlett, Lizzie (2009). Edwardian Basketball Attire. May 8, 2012 from

http://thevintagetraveler.wordpress.com/2009/02/10/edwardian-basketball-attire/.

Dana, WR (2011). Rachel Roy in a Color block Turtleneck Sweater. May 10, 2012 from http://

blashionista.com

/2011/12/08/rachel-roy-in-a-color-block-turtleneck-sweater-colorblock-turtleneck-sweaters-turtle

neck-dresses-for-

work

Hanson, Alison (2012). Trend Forecast for Fall Winter 2012/2013. May 8,2012 from

http://www.setufairtrade.com/tips-and-trends-for-artisans/trend-forecast-for-fall-winter-2012-201

3

/

Pryor, Devon (2012). What are Turtlenecks? May 10, 2012 from http://www.wisegeek.com/what-

are-turtlenecks.htm

Wright, E. B (2007). Vintage Fashion: Collecting and Wearing Designer Classics, 1900-1990.

New York City: Harper Design .