TV Advertisement

Analysis of Paneangeli spot

VIDEO

DMosca VA

Object of advertisement: confectionery products released by the Italian brand PaneAngeli

Addressee:people keen on cooking cakes and candies

Message:Paneangeli products allow you to bake delicious cakes in an easy and funny wayCooking will be a pleasure since «chi fa dolci, ciel l’aiuta»There is a trick but you cannot see it

Devices used to pinpoint the message

Setting: tidy kitchen, afternoon ideal situation to make a cake

Characters:Devoted mother who loves cooking natural food to her children stereotype

Angels: helpers representation of the name of the brand

metaphor: angel = protection, Good, divinity

Paneangeli products are divine!

Devices used to pinpoint the message

Colours: furniture, clothes light brown (like the cake) white (like sugar) envelope of products light green clear contrast strike of attention

Music: Rhymes, riddles List of products used Rhythm and words stick into the watcher’s mind

Motto: «chi fa dolci, ciel l’aiuta» umpteenth allusion to the brand