tv advertising analysis monthly report – march 2015
TRANSCRIPT
Trend AnalysisComparison Feb 15 - Mar 15
Total Minutes of Advertising
* March 2015 Airtime has increased by 15.4% as compare to February 2015.
343,162
396,162
Feb 15 Mar 15
Trend AnalysisComparison Mar14 - Mar 15
Total Minutes of Advertising
March 2015 Airtime has increased by 23.8% as compare to March 2014.
Mar 14
319,903
396,162
Mar 15
TOP 10 ADVERTISERS% Share of Advt. Minutes
UNILEVER
PEPSI COLA
TELENOR
RECKITT BENCKISERP&G
ENGRO FOODS
NESTLE PAKISTAN
QMOBILE
COCA COLA
SAMSUNG
18%
6% 6%5% 4%
4% 3% 3% 3% 3%
TOP 15 BRANDS% Share of Advt. Minutes
Pepsi
Surf Excel
Telenor TalkshawkTelenor
Coca ColaZong 4G
Q Mobile Linq
Walls (Cornetto)Dew
Dettol SoapUfone
New Ariel BlueSprite Djuice
Head & Shoulder
2%2%
2%
2% 2%2%
2% 2% 2% 2%
1%1% 1% 1%
1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4%
4% 3%3% 3%
3% 3%
3% 3% 3% 3% 3% 3% 2% 2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
3% 3% 3%
3% 3% 3%3%
3% 2%2% 2% 2% 2% 2% 2%
Genre Split in Mar 15% Share of Advt. Minutes
NEWS40%
ENT40%
MUSIC8%
SPORTS4%
MOVIES4%
KIDS2%
RELIGIOUS1%
HEALTH1%
Time Band Split Mar 2015% Share of Advt. Minutes
Late Night (00:00 - 05:59), 11%
Morning Time (06:00 - 11:59),
20%
After Noon (12:00 - 16:59),
25%Evening Time (17:00 - 18:59),
11%
Prime Time (19:00 - 22:59),
27%
Late Prime Time (23:00 - 23:59), 6%
THE END
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