tv advertising analysis monthly report – may 2015
TRANSCRIPT
TV Analysis Monthly Report May 15
* May 2015 Airtime has increased by 6.0% as compare to April 2015.
Trend AnalysisComparison Apr 15 - May 15
Total Minutes of Advertising
Apr-15 May-15
379,532
440,545
* May 2015 Airtime has increased by 28% as compare to May 2014.
Trend AnalysisComparison May 14 - May 15
Total Minutes of Advertising
May 14 May 15
440,545 342,070
TOP 10 CATEGORIES% Share of Advt. Minutes
23%
17%
10% 9%
7%5% 5% 4%
3% 3%
15%
TOP 10 ADVERTISERS% Share of Advt. Minutes
UNILEVER
PAKISTAN
TELE
NOR PAKISTAN
NESTL
E PAKISTAN
PEPSI
COLA
PROCTER &
GAM
BLE
COCA COLA
RECKITT
BENCKISE
R
QMOBILE
ENGRO FO
ODS
HAIER M
OBILE
15%
6%
5% 4%4%
3%3% 3% 2% 2%
TOP 15 BRANDS% Share of Advt. Minutes
2%
2%
2% 2%2%
2% 1% 1% 1% 1% 1%1% 1% 1%
1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
4%3% 3% 3%
3% 3%3% 3%
3% 3% 3% 3% 3% 2% 2%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
TV ONE8XM
CITY42
NEWS ONEJALWA
SINDHTV
ABB TAKK ATVAPNA TV KTN
AAJ NEWSA-PLUS
GEO KAHANI
METRO ONE
NICK LODIAN
3%3% 3%
3%3% 3% 3% 3% 3% 2%
2% 2% 2%2% 2%
Genre Split in May 15% Share of Advt. Minutes
NEWS42%
ENT41%
MUSIC7%
MOVIES3%
KIDS3%
SPORTS2% HEALTH
1%
FOOD1%
Time Band Split May 15% Share of Advt. Minutes
Late Night (00:00 - 05:59), 11%
Morning Time (06:00 -
11:59), 20%
After Noon (12:00 - 16:59),
25%Evening Time (17:00 - 18:59),
11%
Prime Time (19:00 - 22:59),
27%
Late Prime Time (23:00 - 23:59), 6%
THE END
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