TV Mag Annotations

Oldest brand on the market

Trusted by a wide audience

Produced by the BBC

Dates info is valid for. Published weekly.

Strap at top caters for change in audience habits

“FREEVIEW” highlighted to catch the eye of older, loyalaudience

Website nestled in masthead gives audience another way to access the brand. This encourages brand loyalty

Masthead extends beyond image and has a shadow behind it, so it stands out from the page.

Simple, restrained colour scheme creates a high quality product. Red draws in reader’s eye as it stands out from the white.

All text except strap is in lower case –grammatically correct. More mature mode of address.

Three features arranged down then side of the page in negative space next to star.

Headings in bold, sub-headings in same font, black.

Caption anchored on star’s lapel. Name of programme, day and channel. Gives audience easy access

Star’s eye is in centre of the page, breaking the rule of thirds and part of his face is obscured.

The star is famous enough to attract audiences even when he is hidden from view.

Main feature: “Doctor Who” is largest text on page, anchoring the star.

“Is there life after...” creates a story for the audience to follow.

Barcode, price, region. Region is given because times and programmes change

For this magazine, value for money is key. Six images gives the audience this.

Eight colours used to make this publication bright, cheap and cheerful. They want it to jump out at you so you buy it.

Photographs look like they are snapshots from the soap.

Not clean cut, features are made to look like the page has been ripped, photographs don’t always fit inside their box.Features which are tilted are to the same amount and angle.

Wide banner at top catches audience’s eye on news stand as it is different to other soap mags.

Wide banner, “2 weeks revealed” implies value for money

Lots of exclamation marks and rhetorical questions to create excitement.

Stars on page are referred to by their stage name, content is based entirely on soap story line.

A large amount of text is in capital letters, making the stories jump out at the audience.

Five colours used, but only 4 mainly used in colour scheme.

Masthead has shadow behind it, makes it jump out from the page.

The dates shown and “week” being used in the masthead show that the magazine is published weekly.

Most shows featured on cover are dramas, not soaps. Aiming the magazine at a genre specific audience.

Strap informs audiences of the quality of magazine, announcing themselves as “Best for Sky and Virgin”. Also including the Sky and Virgin logo’s which owners should be familiar with.

The ‘pops’ of orange used make the features and buttons stand out.

All headings are in capital letters and bold so they jump out at the audience.

Button used on strap to promote the magazine itself. “More channels than any other TV mag!”

Nine colours used to make this publication bright, cheap and cheerful. They want it to jump out at you so you buy it.

The button uses 4 different contrasting colours to jump out at the buyer as it promotes the cheap price of ‘49p’.

The days of the week are colour coded so the audience can easily find the day they need.

Main stars are given a white glow so that they stand out.

Website given to give the audience another source of extra information.

Follows the rule of thirds, the eyes are on the line of the first third.