#tweetsmarter webinar 2.0: learn from the experts how to drive more conversions on twitter
TRANSCRIPT
# T W E E T S M A R T E R V E R S I O N 0 2
L E A R N F R O M T H E E X P E R T S
10 best practices to help you drive website traffic and app installs from Twitter.
A N N EM E R C O G L I A N OH E A D O F S M B M A R K E T I N G - T W I T T E R@ A K M E R C O G
K I P PB O D N A RV P O F M A R K E T I N G - H U B S P O T@ K I P P B O D N A R
# T W E E T S M A R T E R
A G E N D A Introduction
Getting started
A/B testing
Meet the Cards
Best practices
Landing page optimization
Key takeaways
# T W E E T S M A R T E R
G E T T I N G S T A R T E D
# T W E E T S M A R T E R
# T W E E T S M A R T E R
Every great campaign starts with a strategy.
N O W , L E T S T A L K A B O U T A / B T E S T I N G .
T E S T I N G H E L P S Y O U C O N T I N U O U S L Y I M P R O V E Y O U R M A R K E T I N G E F F O R T S .
I N C R E M E N T A L V S .
D R A S T I C
A / B T E S T I N G
C R E A T E A H Y P O T H E S I S
A / B T E S T I N G
I M P L E M E N T A N D W A I T !
A / B T E S T I N G
D E T E R M I N E S T A T I S T I C A L S I G N I F I C A N C E
A / B T E S T I N G
# T W E E T S M A R T E R # T W E E T S M A R T E R
M E E T T H E C A R D S
# T W E E T S M A R T E R # T W E E T S M A R T E R
W E B S I T E & A P P I N S T A L L C A R D S
# T W E E T S M A R T E R
1 0 T W I T T E R B E S T P R A C T I C E S
# T W E E T S M A R T E R
Themes: Images
Calls to ActionTweet Copy
# T W E E T S M A R T E R
#1
S H O W C A S E Y O U R P R O D U C T
IMAGE BEST PRACTICE
# T W E E T S M A R T E R
Promoted by Nest
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
VS
# T W E E T S M A R T E R
VS
8% less expensive4x the Retweets
130% more website clicks
# T W E E T S M A R T E R
#2
S H A R E T H E C O M P A N Y Y O U K E E P
IMAGE BEST PRACTICE
# T W E E T S M A R T E R
Promoted by DiceFM
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#3 IMAGE BEST PRACTICE
E X P L A I N T H E P R O C E S S
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#4
L O C A L I Z E C O N T E N T
IMAGE BEST PRACTICE
# T W E E T S M A R T E R
Promoted by Jukely
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
Content on Our WebsitePost on Twitter
# T W E E T S M A R T E R
Themes: Images
Calls to Action Tweet Copy
# T W E E T S M A R T E R
#5
O P T I M I Z E F O R D E S I R E D A C T I O N
CTA BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
H U B S P O T E X A M P L E S
# T W E E T S M A R T E R
# T W E E T S M A R T E R
Themes: Images
Calls to ActionTweet Copy
# T W E E T S M A R T E R
#6
C O N V E Y U R G E N C Y
TWEET COPY BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#7
M I N I M I Z E D I S T R A C T I O N S
TWEET COPY BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#8 TWEET COPY BEST PRACTICE
S H A R E R E V I E W S A N D R A T I N G S
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#9
A S K Q U E S T I O N S
TWEET COPY BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#10
G I V E U S E R S A R O A D M A P
TWEET COPY BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
L A N D I N G P A G E O P T I M I Z A T I O N
# T W E E T S M A R T E R
Start with a Tweet…
…that aligns with the landing page
T H I N G S T O T E S T O N L A N D I N G P A G E :B A C K G R O U N D I M A G E
L E N G T H O F F O R M
A M O U N T O F C O P Y
P E R S O N A L I Z A T I O N
C T A
# T W E E T S M A R T E R # T W E E T S M A R T E R
K E Y T A K E A W A Y S
1. Start with a strategy that aligns w/ your goals2. Use Twitter Cards to help hit specific goals3. Set up proper AB tests and test everything
# T W E E T S M A R T E R # T W E E T S M A R T E R
C T A S L I D E Q & A
@ A K M E R C O G @ K I P P B O D N A R
# T W E E T S M A R T E R
# T W E E T S M A R T E R
T H A N K Y O U !