The micro-blogging tool

What is Twitter?

.... and our CUSTOMERS!

How does Twitter work?

INPUT: website

mobile phone

IM / widget

OUTPUT:twitter.com

twitter.com/ttg

twitter.com/follower

your website

widget

So what's all the fuss then?

1. Free2. Simple interface3. Easy to use: web, im, sms…4. Very popular – many users5. Add-ons/API’s – adaptable6. Virtually ad-free (no business conflicts)7. Engaging communities8. Award-winning application And lots more…

Is Twitter easy to set up on your website?

1. Create an account (your identity) – it’s free!2. Integrate the API / feed onto your website3. Start your feed – 'tweeting'

The Twitter interface

3rd-party app interface (IM/widget)

Business opportunities/benefits1. Build communities2. Website promotions3. Content generation4. Sponsorship opportunities5. User engagement6. Viral marketing7. Wiki’s8. Business Cards9. Directories10. Search Engines

Twitter 2.0 (3.0)

Directories, clients, search engines, plugins…

Case study - TTG the practical application

Charlotte Walsh...