twitter: a case for lead generation
DESCRIPTION
Techrigy's Case Study of how we use Twitter for lead generation. Presented at the Marketing Prof's Digital Marketing World Fall ConferenceTRANSCRIPT
Twitter:The Perfect Solution for
Lead Generation
Connie Bensen
Director of Community Strategy, Alterian
@cbensen
Digital Marketing World Fall Conference
October 16, 2009
After 3 months - Customer base increased by 57%
• Eliminated cold calling• Multiple demo and pricing requests per day• Increased sales staff• Established brand visibility
After 6 months: Increased by 269%
• Freemiums converting without entering sales funnel
• Techrigy acquired by Alterian
At 1 year: Increased by 840%• expanding Twitter engagement
across the enterprise
Value and ROI of a Twitter engagement
Build Brand
Visibility
Generate Quality
Leads
Establish Techrigy as a leading
Tool
Double Freemium user base
Goals
Learning Curve of
SM Monitoring
Small Team
No Marketing Budget
Unfamiliarity with Social Media
Challenges
An Open Convers
ation
Global Conversations
Actively Seeking Info &
Options
Pleased to Engage with a Brand
Happy to Share Info with Others
Twitter Community
Using Twitter for Lead Generation
There are many tools: Free
• Tweetdeck, Seesmic Desktop, Destroy Twitter (there are many!)• Techrigy SM2 Freemium version
Professional• Techrigy SM2, Radian6, ScoutLabs
Monitor conversations around:
• brand/company name• competitors • industry terms/phrases
• What are they expressing a need for?
TweetDeck
Social media
monitoring
BrandName
My Team
Competitor
Answer an expressed need
felixvelarde: @vikkichowney wotcha Vikki - who would you recommend as a social media monitoring service?
unitbtechnology: Are there any social media monitoring tools with a possibility to give direct feedback?.
about 4 days ago
about 4 days ago
Increase brand awareness and engage advocates
jlnorwood: @rossdawson We are using http://www.techrigy.com/ for SMM. Great to catch up today, always a pleasure.
about 14 hours ago from web reply to chrisbrogan
about 2 days ago from web reply to rossdawson
sm63: @chrisbrogan I'd agree. Though I wish they would make more interesting pricing models for smaller accounts. Techrigy works best for me!
goldengateblond: Do you know how tedious social media monitoring is? Everyone talks too much. SHUT UP INTERWEBS.
about 4 days ago
Enjoy the conversation! Humor…
Listen, Participate and Build Relationships
It’s a Community. Contribute to the conversation!
A quick reminder about Twitter
Meet People as People First!
Always - Connect with others, share info and provide valueNever – Push your products or post spam type info
Lead Generatio
n
Word of Mouth
Crowdsource Ideas
Global Connectio
ns
Customer Service
Can you achieveBiz Objectives on
?
Connie Bensen
Director of Community Strategy
Techrigy, an Alterian Company
@cbensen
http://conniebensen.com