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The Barista Bar @baristabarTry our new salted caramel lattes from now until Jan! Download a coupon for your second one free at baristabar.info/saltedcaramel 

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A C H I E V E YO U R M A R K E T I N G G O A L S W I T H TA I L O R E D , TA R G E T E D M E S S A G I N G AT S C A L E .

Promoted Trends have a fixed daily cost

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Promoted Tweets are charged on a cost-per-engagement model

P R O M O T E D T W E E T S

P R O M O T E D T W E E T Sgrow reach & engagementUnited Kingdom Trends

#DailyCoffeeDrink#CoffeeAroundTheWorld

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P R O M O T E D T R E N D Sdrive mass awareness

P R O M O T E D A C C O U N T Sscale your audience

P R O M O T E D A C C O U N T S

P R O M O T E D T R E N D S

C O M I N G S O O N :Objective-based pricing, so that you only pay for the engagements that help you reach your goals.

For example, if your goal is to drive leads on Twitter, you’ll only pay when users submit their information via a Lead Generation Card in

your Promoted Tweet.

T W I T T E R ’ S TA R G E T I N G O P T I O N S L E T YO U C O N N E C T W I T H T H E P E O P L E A N D M O M E N T S W H E R E T H E G R E AT E S T O P P O R T U N I T I E S L I E .

K E Y W O R D S

reach people who search, Tweet about, or engage with specific keywords

reach people with specific interests or who are

similar to followers of specific accounts

reach people who engage with specific television

programming

reach people on lists you define based on cookie IDs, email addresses from your

CRM or Twitter user IDs

I N T E R E S T S & F O L L O W E R S T E L E V I S I O N TA I L O R E D

A U D I E N C E S

R E F I N E YO U R TA R G E T I N G B Y : G E N D E R , D E V I C E , G E O G R A P H Y A N D L A N G U A G E

@TwitterAdsUK | October 2014

@baristabar#LoveCoffee? Try our new salted caramel lattes from now until Jan with a 20% discount bit.ly/1234

The Barista Bar @baristabar

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#HappyStGeorgesDay

#experienceeverything#LoveCoffee? Try our new salted caramel lattes from now until Jan with a 20% discount bit.ly/1234

The Barista Bar @baristabar

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Love Coffee? Try our new salted caramel lattes from now until Jan. Follow us for the latest updates and exclusive deals!

The Barista Bar @baristabar

T W I T T E R A D S

TA K E YO U R T W E E T S F U R T H E R W I T H T W I T T E R C A R D SThese rich-media Promoted Tweets are auto-expanded in users’ timelines, and you can set them up directly in Twitter Ads.

For details about other cards Twitter offers, outside of what's exclusively available to Advertisers within Twitter Ads, visit dev.twitter.com. To learn more about Twitter Ads, visit business.twitter.com or call your Twitter representative.

@TwitterAdsUK | October 2014

L E A D G E N E R AT I O N C A R D

Let interested users quickly and easily provide you with their details, including email addresses, in a single click. Integrate this data directly into a CRM database, or

download your list from the Twitter Ads platform.

W E B S I T E C A R D

Showcase your content and drive website traffic

with a strong call-to-action button.

I M A G E A P P C A R D

Give users a frictionless path to app installation or engagement. Pay only when a user clicks through to the App Store or Google Play from your ad, or opens your

app directly from Twitter.

P R O M O T E D V I D E O

Attract qualified viewers with one-click inline

playback, and pay only for video views.

B E TA T E S T I N G

The Barista Bar @BaristaBar

Download our app to order your coffee in advance. We’ll have it ready for you when you arrive!

Great Coffee App Install

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29/09/14

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The Barista Bar @BaristaBar

Love coffee? Visit our site to see the full Barista Bar menu and drink specials!

The Barista Bar:coffee, lattes, espres… Visit now

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29/09/14

The Barista Bar @BaristaBar

Love coffee? Join our Coffee Club now and get a fresh deal every day!

Join The Club!

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29/09/14

The Barista Bar @BaristaBar

Love coffee? Watch this video tour of our coffee shop and see how our coffee is expertly prepared!

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29/09/14