twitter for authors 2014
DESCRIPTION
Tips on how to promote your book using Twitter, based on the book "How To Tweet Your Book" by Sara Greenfield. These tips are based on experience tweeting books for clients and tweeting my own books. Even though I don't have much time to market my books, Twitter helps to keep making book sales.TRANSCRIPT
• 241 million monthly active Twitter users
• 63% of brands have multiple Twitter accounts
#1 in Amazon Sales & Marketing UK
Book stays consistently high, with little work.
• Use tools and strategy to get in front of the right people as quickly as possible.
4 Keys to Success
1. Work out your Aim/ Goal.
Possible Goals
• SELL BOOKS
• Keep in touch with fans
• Create a database
• Contacts: PR/journalists/publishers
• Show expertise (Non-fiction)
• Support
2. Power Up Your Profile
• Attract the right people
• Link to a relevant GOOD sales page
• More than one account?
Personal Twitter Account
Book Twitter Account
Twitter Accounts
• @brightyellw
• @sarajgreenfield
• @tweetauthors
• @jobhunting3
• @bouncingback
…..plus 5 more
3. Substance / Content
• Put your book into Tweets (non-fiction)• Blog• Share articles• Re-tweet other people (NB lists)• Tweet about the things you do• Tweet photos when you’re out and about
Add content that is relevant to your readers
Lay a trail of chocolate
Entice people to you….
How Often?
• 3-5 useful/ interesting Tweets to every promotional Tweet
How?
• HootSuite (Free or paid)
• Socialoomph (paid)
Both Schedule updates in advance from multiple accounts
HootSuite
Analytics
• HootSuite shows how many people click on each link.
• Helps you see which tweets work best, and whether people are clicking through to sales pages.
SocialoomphSchedule thousands of recurring tweets:
Twitter Lists
Create lists of:
• Useful contacts – eg PR/ journalists
• Fans / people who have bought your book
• People who interact with you
Re-tweet their content/ interact with them
4. Supporters/ Followers
Follow people who are likely to buy your book. A percentage will follow you back.
How?
• Find similar accounts: follow their followers.
• Follow fans: run searches for your book/ your name
• Search for mentions of similar books
• Use other platforms – create relationships on other platforms and follow on Twitter, eg Goodreads/ G+
Build Relationships• I met people on Google Plus
• Followed them on Twitter
• They often promote my book because of the relationship we have built up.
Your Followers Become Supporters
How?
Twitter Advanced Search or
Hootsuite/ Tweetdeck etc (retain searches)
Competition Ideas
Bright Yellow Success ModelYour PASS to Social Media Success:
Profile:Power Up Your Profile
Aim:What is your goal / follow up strategy?
Supporters: Connect With Relevant People
Substance:Share Content That Attracts Potential Customers
Thank You
Sara Greenfield
Bright Yellow Marketing
www.brightyellowmarketing.com
@brightyellw
@tweetauthors