Twitter for Coalitions

Twitter for Coalitions

Have you tweeted today?Have you tweeted today?

CADCA Forum XXFebruary 8-11, 2010

Sue Stine ● LaDonna Coy ● Jeffery Biggs

Open Session

#CADCA2010some

hashtag#

Objectives•Describe what Twitter is and how

it works

•Outline how to get started

•Identify tools to get the most from Twitter

•Integrate Twitter with other communications strategies

•Develop a plan to use Twitter to listen, share and amplify

Poll Everywhere - Experiment

Practice Poll

45546 andyour first name

Text to: 99503

45546 Carl

Do you Twitter personally, for your coalition or not yet?

•Personally45287•Coalition45288•Not yet45286

Text to: 99503

Your numberchoice here

What’s Twitter?

Twitter/Super Powers

TwitterTwitter gives you

Super Powers

Twitter/Super Powers

Power to read people’s thoughts

Power to read people’s thoughts

Source: The Twitter Book, Ch. 2Tim O’Reilly & Sarah Milstein

TwitterTwitter gives you

Super Powers

Twitter/Super Powers

Power to read people’s thoughts

Power to read people’s thoughts

Ability to overhear

conversations

Ability to overhear

conversations

Source: The Twitter Book, Ch. 2Tim O’Reilly & Sarah Milstein

TwitterTwitter gives you

Super Powers

In the beginningin the

beginning ...

the idea manifest

Twitter and Fundraising•Reach large

groups of people in one try

•Provide relevant information to target groups

• It’s FREE!

Nascar ListensNascar Listens

OK

Power ofTwitterNetworks

OK

CA

Susan

OK

CA

Susan

OK

Vickie

OK

CA

Susan

OK

Vickie

OK

CA

Susan

OK

Vickie

Power ofTwitterNetworks

What’s your Twitter story?What’s your What’s your Twitter Twitter story?story?

www.twitter.com

Getting Started (1)What’s in a name?

What’s in a twitter name?

Short &Memorable

Getting Started (2)

√

Twitter suggests

Twitter suggests 2

Finding people to follow 1

Finding People to Follow - 1

Finding People to follow 2

√

Finding People to Follow - 2

√

Going MobileProfile Mistakes

√ √√

Your Profile Matters (example)

Your Profile Matters

√

FollowingFollowing/FollowersFollowers

Following “action buttons” (all)

Following “action buttons” (all)

Following “action buttons” (mobile)

Following “action buttons” (mobile)

Following “action buttons” (retweet)

Following “action buttons” (retweet)

Following “action buttons” (Lists)

Following “action buttons” (Lists)

Following “action buttons” (settings)

Following “action buttons” (settings)

The Anatomy of a Tweet

The Anatomy

of aTweet

140 Characters

The symbolsSo,So,What do the

What do the symbolssymbols

mean?mean?

@@ dd ## RTRT

What does @ mean?

@@ is the symbol preceeding the persons username e.g., @suestine

@example@jefferybiggs I @jefferybiggs I

did not but did not but found this post found this post

tells a lot tells a lot about about

coalitions coalitions http://bit.ly30986

@twittername +message

@suestine did u c the new

coalition post?

http://bit.ly10047

What does d mean?

means direct message and is used when you want to send a message to someone that others cannot see.

dd

Direct Message (example)

d coyenator could you call me at 2:00 pm today?

d jasonverhoosky I have a meeting until 2:00,

how about 2:30?

What does # mean?

is the symbol for a hashtag, a way to organize tweets. ##

The Hashtag

#

#quotes

#books

#coalition

#CADCA

Our Hashtags

#Forum2010#Forum2010some

#Forum2010#Forum2010some

What does # mean?

is the symbol for retweeting content we find valuable.RTRT

RT 1RT 1

√

➊

RT 2RT 2

√

➋

RT 3

Follow Friday

Twitterverse

Twibe

Tweeps

Tweets

Tweople

Tweetup

Retweet

Follow Friday

Funny Words … Fun to Say … Fun to Use

Fail Whale

What about Groups?

But what aboutBut what about

Groups?Groups?

Lists aka GroupsLists aka Groups

ListsLists

Create a new list

Example-List

√

Can I use RSS?I use an RSS reader,

can I just subscribe to a person’s tweets?

RSSRSS

Subscribe to RSS √

Long links?What if ...

I want to sharea link in a tweet

but it looks like this?

http://www.amazon.com/Here-Comes-Everybody-Organizing-Organizations/dp/0143114948/ref=sr_1_1?ie=UTF8&s=books&qid=1264890700&sr=8-1

Shorten n Track URLs

Paste link here √

√

Desktop Twitter

Make it easy… tweet from your

desktop!

Tweetdeck

and Twhirl desktop applications

interfaces with Twitter to allow users to send and receive tweets and view

profiles.

You do not have to log in to the Twitter website in order to send and receive updates. Desktop applications such as Tweetdeck and Twhirl enable “real time” tweets to be sent and received on your desktop. You can manage multiple accounts at the same time.

Going Mobile

Or from your cell or smartphone…

Twitter-compatible applications are

available for your smart phone … iPhone,

Droid, Blackberry, etc.

Twitterberry, Simplytweet, Tweed, Tweetie, Tweetglobe

Twitter Search 2

Twitter Search 3

Measuring with Twitter Grader

Measuring with Twitter Grader

http://www.twittergrader.com

Measuring with Twitalyzer

Http://www.twitalyzer.com

Measuring with Mr. Tweet

Mr. Tweet helps you build meaningful relationships on Twitter by looking through your network and tweets.

Mr. Tweet regularly suggest good people and followers you are currently not following, recommends you to users that are relevant to you, and regularly updates useful stats of your Twitter usage.

What about ?

Twitter to FB to Twitter

➀

➁

③

Now what?•Think about your coalition

communications plan. How could Twitter expand your presence and capacity to engage coalition or community members?

•What’s one action you are ready to take after what you have learned about Twitter today?

What’s you next step regarding Twitter?

Text to: 99503

45595 + your response45595 and

your response

Twitter Resources

•Mashable’s Twitter Guidebook http://mashable.com/guidebook/twitter/

•Mashable’s How-to Use Twitter Listshttp://mashable.com/2009/11/02/twitter-lists-guide/

•Inside Facebook post, Syncing Twitter & Facebook http://www.insidefacebook.com/2009/01/22/how-to-sync-your-twitter-and-facebook-status-updates/

Twitter Resources

•Mashable’s Twitter Guidebook http://mashable.com/guidebook/twitter/

•Mashable’s How-to Use Twitter Listshttp://mashable.com/2009/11/02/twitter-lists-guide/

• Inside Facebook post, Syncing Twitter & Facebook http://www.insidefacebook.com/2009/01/22/how-to-sync-your-twitter-and-facebook-status-updates/

References• The Twitter Book, O’Reilly and Milstein

• All a Twitter, Tee Morris

• Twitter http://www.twitter.com

• Google Reader http://reader.google.com

• Netvibes http://www.netvibes.com

• Feed Demon (for PCs) http://www.newsgator.com/individuals/feeddemon/default.aspx

• NetNewsWire (for Mac) http://www.newsgator.com/individuals/netnewswire/default.aspx

• Bit.ly, link shortener and tracker http://bit.ly

• Twitter search http://search.twitter.com

• Twitter Grader http://www.twittergrader.com

• Twitalyzer http://www.twitalyzer.com

• Mr. Tweet http://mrtweet.com/

• Facebook http://www.facebook.com

Photo Credits

• Twitter sketch http://deeplinking.net/wp-content/uploads/2008/03/status.jpg

• Thinking baby http://www.flickr.com/photos/dharmasphere/3095437565/

• Operation http://www.flickr.com/photos/98203235@N00/800636196

• Cell phone http://www.flickr.com/photos/73084860@N00/7603357

• Cat http://www.flickr.com/photos/menti/3064885735/

• Nascar http://1.bp.blogspot.com/_xsNOJRgeD6o/R_8Q2HQz0TI/AAAAAAAAAGw/yurLI4HK5NE/s400/carl_edwards_561286.jpg

• Networks http://www.flickr.com/photos/bradjward/3126513447/

• Remaining photos from istockphoto.com

This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source.

Suggested Attribution: Source: CADCA Leadership Forum XX, Twitter for Coalitions: Have you Tweeted Today, Feb 8-11, 2010 with Sue Stine, Jeffery Biggs and LaDonna Coy.