Twitter In 30 Minutes

Twitter In 30 MinutesIan LamontAuthor, Twitter In 30 Minutesian@in30minutes.comTwitter: @ilamont

Who is this presentation for?Merchants/business owners who havent signed up for Twitter but want to get startedThose who have created an account but then stopped posting or didnt feel it was worth itThose who have no intention of using Twitter, but just want to understand what it is and some of the conventions (i.e., hashtags)Anyone who wants to answer the question: Whats the big deal?If youve never used Twitter before ...Its a social networkAnyone with an email address can sign up via Twitter.com or using the Twitter mobile appAccounts have a unique handle that begin with an @ symbol @ilamont, @in30minutes, etc.People can use a phone or a computer to post short messages (140 characters) called tweetsTweets can contain links, and users can attach photosMost tweets are public -- even if you dont have an account, you can still see the tweets.You can follow almost anyone else with an account, based on what you are interested in.Twitter lets you ...Broadcast to the world what you (or your company, or your pet) are doingMonitor what others are doing, and interact with them. Learn about the world

Twitter lets some businesses ...Connect with existing customers/communitiesConnect with new customersShare deals/events/photosRespond to questions/concernsProvide expertiseHelp brand the company & its people

But: Twitter doesnt work for everyone!Businesses with infrequent customers (estate lawyers, specialist medical practices, roofers, authors of how-to-guides)Twitter as a medium for connecting with peers/partners?Not every customer wants to interact with businesses on TwitterNot every business wants to interact with customers on Twitter

Creating a tweet/reading your feed

Example: Natick Mall

Example: Newbury Comics

Example: Momogoose

Example: Bacon Free Library

Example: @oprah

When Twitter fails: @Caliguy16

Registration is easy!

Finding accounts to followTwitter will suggest accounts (mostly celebrities)Upload/sync address bookLeads to spam, profiling, and more adsTwitter searchNames or hashtagsSeeing who is following other accounts you like

Example: Natick Tab

Twitter conventions: Retweets (RT)Format: RT @LEEandLOW On a side note, I am in a chocolate coma. If you dont hear from me by 6 pm send a search party.

Retweets appear in your feed

Hashtags (#quote)

Clicking #quote leads to ...

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Contact: ian@in30minutes.comTwitter: @ilamont