twitter: new media and why we need it
DESCRIPTION
A presentation to the USF St. Petersburg Leadership Development & Programming office on November 3, 2011TRANSCRIPT
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New Media and Why We Need it in our Non-Profit Market Today
Coffee & ConversationUSF St. Petersburg
Thursday, November 3, 2011
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#who
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What is Twitter?
Micro-blogging hubStream(s) of conversation(s)Dynamic resourceOnline connector of resources (people, $, etc.)Time management tool
#what
And why is it so stupid?
…because not enough people use it effectively.
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What is Twitter?
Top 3 Twitter Users: • Lady Gaga @LadyGaga (15,197,416) • Justin Beiber @justinbeiber (13,909,500)• Katy Perry @katyperry (11,536,255)
President Obama @barackobama is number 4! (10,887,552)
#what
Facts and Figures
Source: Twitaholic
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What is Twitter?
300,000,000 = the number of users globally450,000 = the number of Twitter accounts created every day88% = brand awareness1 billion = the number of tweets per week30% = number of Twitter users with $100,000 household income67% = percentage of users likely to recommend a brand they follow
#what
Facts and Figures
Sources: www.JeffBullas.comPC MagazineMedia Bistro
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What is Twitter?
Critical tool in the Arab Spring uprisings Obama’s Speech On Osama bin Laden was 12.4 million tweets per hour or 27.9 million tweets in just 2 hours and 35 minutes)Helped diagnose a paralyzed manReal-time reporting device of events (JWB Board Meetings #JWBBoard)
#what
Anecdotally
Sources: www.JeffBullas.comBlog.bufferapp.comMedia Bistro
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What does it look like and how does it work?
#how
your branding
your followers
yourfeed
your rec’s
trending topicsyour tweet!
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#how What does it look like and how does it work?
140 characters goes here
character counter “publish”
button
search for people or
things
re-published your tweet
to their followers
uses your @name
email is for old people
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#where Where Do I Find Followers?
Websites
Twitter search function
A modern-day news feed
Other users – this is the “social” in social media
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#how What does it look like and how does it work?
Hash Tag = # Identifies “trend” or subject ex:#Education#JWBBoard#USF#Florida
At Symbol = @ Identifies a Twitter user ex:@JWBPinellas@JWBPinellasED@bkirby816@LearnandSucceed@N_A_P_C
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#how What does it look like and how does it work?
tweetorigin
#
A Good Tweet
#
options
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#how What does it look like and how does it work?
tweetorigin
re-tweeter
tiny url
Retweet
options
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#how What does it look like and how does it work?
A Lousy Tweet
answer:
unfollow
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The electronically synergized multiphase value-added message delivery methodology for non-
profits
PHASE 1:Tell your
story herePHASE 2:Good things
happen here…
PHASE 3:…then here…
PHASE 4:…then here…
PHASE 5:…then here!
#why
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…in other words, telling your story
helps the community you serve…
…and your bottom line
#why
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#questions
@JWBPinellas@bkirby816@N_A_P_C
www.JWBPinellas.orgwww.Twitter.com/JWBPinellas
www.Facebook.com/JWBPinellaswww.YouTube.com/JWBPinellas
#thankyou