twitter ppt
DESCRIPTION
Slides from an OutserveWeb course on Twitter for Business.TRANSCRIPT
Twitter For Business
What we do?
Experts in Customer Management and
Communication via the Internet.
Social Networking Definition
Social networking is the practice of expanding the number of one's
business and/or social contacts by making connections through
individuals.
What is Social Media?
Social media is content created by people using highly accessible and scalable publishing technologies. …
http://en.wikipedia.org/wiki/Social_media
17th February 2010 [email protected]
VIDEO
Real Time Webenable users to receive information as soon as it is published by
its authors
Twitter Definition
“talk rapidly in a nervous or trivial
way”Oxford English Dictionary
“What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells people what they care about as it is happening in the world.”
Evan Williams - Twitter Founder
Twitter is built for mobile
Flipboard on iPad makes a Twitter Paper
Paper.li makes a Twitter web paper
Why Tweet?
1. Marketing/Promotion
2. Customer service/support
3. Reputation Management
4. For staff/teams to communicate/collaborate
5. To learn/keep up to date with sector/competition
6. To be sociable/communicate with friends
Interaction/Feedback
BASICSTerm Definition Usage
Tweet An update sent via Twitter “I am at Birmingham train station and my train is late, going for a coffee
@ “At”; Signifies a Twitter name and is used to send a message or mention a user
@philoakley if you are stuck at the train station why do we not meet up and have lunch
Follow To receive tweets from someone
“I’m now following @NHSDirect”
Followers Number of people subscribed to receive your tweets
“@barackobama has 2,546,725 followers”
Short URL Shortened version of a normal URL to use fewer of the 140 characters allotted for tweets
“Twitter Hires Nearly A Dozen From Top Companies Around The Web: http://t.co/czEgGe9”
# A “hash tag” which is included in tweets and acts as a tag to group tweets by topic area
Lord Sugar is so funny #apprectice
Promotion
Basic Page Design Tips
• Have a Photo/Logo if organisation• Complete a good Bio• Put a good link in your Bio• Relevant Location• Background image• Twitter Page Perception
6th January 2010 [email protected]
Get more followers
Search and Follow people Follower other relevant peoples Followers Look for relevant lists Include your twitter name on other marketing Twitter ‘Find People’ Mr Tweet/WhoShouldIFollow Be a good Tweeter
Be a good Tweeter
Engage - @ and DM peopleTweet good and interesting contentRe-tweet other peoples good contentTweet something personal no matter how trivialJoin in on memes e.g. #followfridayLink to your other web propertiesLink your other web properties to Twitter
Don’t
SwearRow or fightAuto DM Ignore your @messages (unless spam)Spam/Link incessantly
Trending Topics
Top Trends on Twitter Home Page Twitscoop.com WhatTheTrend.com Start your own
Twitter Lists
• Group and view similar people together• Find people by category• Be found by category• Follow without following• Use Google advanced search to find list terms
140 Character Restriction URL shortenor – bit.ly Use + instead of and/& Leave out punctuation Use abbreviations Omit “I” Use Numerals instead of numbers Cut first few words of a sentence Use 140it.com If all else fails use www.twitlonger.com
Twitter Ninja
TweetDeck/Hootsuite or other client Hootsuite – web client Cotweet – designed for company Tweetgrid/Monitter – moniter multiple keywords Tweetbeep - Alerts Mobile (Tweetie ,TwitterBerry, Twitdroid) Multiple updates (ping.fm, posterous) Auto (Facebook, Blogs, other 3rd party services)
Text Message
7 tips for
Use a Twitter Client (Tweetdeck) Use Twitter Search Follow People Engage (otherwise don't bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
Superhuman Strengths
Twitter gives you two superhero strengths:
1.The power to read people’s thoughts
2.The ability to overhear conversation as if you were a fly on the wall
27th January 2010 [email protected]
Link Social Media Content together
Integrated offline
Integrated offline
6th January 2010 [email protected]
Future
• Billion Users by 2020• Pulse of the planet• Replace texting
6th January 2010 [email protected]
Thank You
Philip OakleyTechnology ConsultantOutserve Ltd
www.outserveweb.com/blogwww.twitter.com/philoakleywww.linkedin.com/in/philoakley
Blog
6th January 2010 [email protected]