twitter presentation - ntc 09
DESCRIPTION
Slides from the Twitter, Twitter, Twitter!!! session at the Nonprofit Technology Conference, April 26, 2009TRANSCRIPT
Twitter, Twitter, Twitter......Nonprofits and micro-blogging
#09NTC#09NTC
2009 Nonprofit Technology Conference - Janet Fouts - Tatu Digital Media2009 Nonprofit Technology Conference - Janet Fouts - Tatu Digital Media
What’s Twitter Again?
• Micro-blog
• Communications hub
• Buzz building
• Teamwork
• Crowd sourcing
• Fund-raising
• SEO
Who Cares?
Growth Rate
Getting Started
• Micro bio
• Personal image
• Link to simple landing page
• Don’t forget the background
• Create relationships
Celebrities
Tide-Loads of Hope
• 4 teams sell T-shirts on social platforms(Twitter, Facebook, You-tube, Blogs)
• $50,000 raised in 24 hours
• Funds matched by Proctor and Gamble
• Donated to disaster relief agencies
Micro-funding
• Economically feasible
• Personal
• Crowd dynamics
• Tools make it painless
TipJoy.com• Donate through Twitter
• “Tip @jfouts $1 for the Avon Walk”
• Sends $1 from your Tipjoy account to @jfouts
• User funds their account with Paypal
• Secure -instant transfer
• .30/per transaction +2.5%
Twestival.com
• Benefits Charity Water
• One user’s idea
• Takes fire on Twitter
• 250 cities worldwide
• $250,000 US
• 55 new projects in Ethiopia, Uganda and India
CharityWater.org
SmallCanBeBig.org
Project Fund Drive
• Set up a Twitter account just for this event
• Create a dedicated donation page
• Post a widget for payment on the page
• Tweet your brains out
Organization Fund Drive
• Twitter account for the organization
• Individual accounts for members, groups, staff
• Longer time to build relationships
• Be personal
• Link, link link
• Tweet circles
Who’s Doing it Right?
Who’s Doing it Right?
Who’s Doing it Right?
Who’s Doing it Right?
Finding Friends
• It’s NOT about the numbers
• Listen for keywords
• Dive into conversations
• Support and help other users
• Share information-become a resource
Tweetiquette
• Don’t be shy
• Don’t talk about you all the time
• Acknowledge good information
• Ask for advice
• Post opportunities
• Say thank you
• be NICE
There’s More• Integrate social media efforts
• Blogging
• Communities
• Newsletters
• Websites
Tweet Me
• Follow up links at www.janetfouts.com/ntc
• Email: [email protected]
• Blog: www.janetfouts.com
• Phone: 408.216.7423
• Twitter @jfouts