Twittering at ITV

Gary AndrewsITV web editor & publicist

All about me

Publicist. Writer. Journalist. Blogger. Twitterer.

The start of a beautiful friendship

Why we love Twitter

It's just another communication tool

But these are all human (of sorts)

So why do we Twitter?

The Luther Blissett Effect

Or,if you prefer it,the shoe effect

There's a bit more to it than Luther and shoes

• Fangagement• A quick way to get news out there...• ... and respond to questions about it• Another way of contacting journalists• A GREAT way to pitch bloggers• Online reputation management  • Rebuttals• Generating stories• Getting the talent out there

Our Twitter family

And we interact...

The talent

90,728 followers

The publicists

We are human!

ITV Twitter in action

FA Cup on ITV

I'm A Celebrity...

Stockwell

"Should YOUR company blog? It depends. Should YOUR company have a Facebook page? It depends. Should YOUR company be on Twitter? It depends. If YOUR company IS on Twitter, should it be a person or a brand? It depends. ANYONE who says they know the answers to these questions without taking a look at your business model, goals and objectives and listening to your customer base should be taken with a very large grain of salt. There are no easy answers."

Shannon Paul: There are no easy answers

Shannon Paul, Detriot Red Wings New Media PR (@shannonpaul)

A few tips...

• Engage• Listen• Do your homework• Give your feed personality• Do you want a personal feed or a branded feed?• Don't get drawn into arguments• It is a conversation NOT a lecture• Don't auto-follow• Don't spam• You can tell you followers news they're interested in...• ... and help when they need it• THERE'S MORE TO ONLINE PR THAN TWITTER!

Thank you!gary.andrews@itv.com

twitter.com/garyandrews

twitter.com/itvinsider