twj socstartup final 2011

29
Mind is like a Blank Sla

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Page 1: Twj  socstartup final 2011

The Mind is like a Blank Slate

Page 2: Twj  socstartup final 2011

Communication shapes the Character of our Mind

Page 3: Twj  socstartup final 2011

But who shapes the Character of

your Communication?...

Page 4: Twj  socstartup final 2011

A language Teacher?

Page 5: Twj  socstartup final 2011

Your Webford Dictionary?

Page 6: Twj  socstartup final 2011

Or Uncle Sam and Queen Victoria?

Well it’s a

matter of

Honor!

Ah, no! It’s a matter

of Honour

Page 7: Twj  socstartup final 2011

Try us instead…

Page 8: Twj  socstartup final 2011

Professional Writing & Communications Consultancy

Page 9: Twj  socstartup final 2011

What we

do…

Page 10: Twj  socstartup final 2011

We lend a character to the

words, shape your communication and help make impact.

Through….

Page 11: Twj  socstartup final 2011

Our Communication Service Bouquet

Event/ Activation Companies

Ideation & Concepts

Creating Presentations

Copy/Scripts

Brands & Business

Marketing Copy

Collateral Copy

Website Content

Publishers

Site Content

Articles

CommsndBooks

Social Media Agencies

Content Strategy for

SMM

Blogging

Page 12: Twj  socstartup final 2011

Nett nett, we get paid for our thoughts, words

and to have coffee

Page 13: Twj  socstartup final 2011

What we do for the

Events & Activation people

Page 14: Twj  socstartup final 2011

I2P: Ideas to Presentations

I2p is our program to help agencies create customised concepts for BTL brand solutions and make great-looking presentations

Ideas Storytelling Pitching

Page 15: Twj  socstartup final 2011

I2P: Ideas to Presentations

How it works

You give us a proper brief and

mutually agreeable deadline

We ideate and send a draft

concept note

Based on your feedback we

convert note into a presentation

Page 16: Twj  socstartup final 2011

I2P: Ideas to Presentations: Benefits

The I2P program encompasses :

•Events (Theme / Special / Live)

•Activation /Promotions for brands

•Brand Properties

•Integrated Communications

•Amplification Ideas

Page 17: Twj  socstartup final 2011

I2P: Ideas to Presentations: Benefits

Custom -shape your ideas to make saleable Concepts

Page 18: Twj  socstartup final 2011

I2P: Ideas to Presentations: Benefits

Get Great Looking Presentations

Page 19: Twj  socstartup final 2011

I2P: Ideas to Presentations: Benefits

Get Value adds like Amplification Ideas and Strategies

Page 20: Twj  socstartup final 2011

I2P: Ideas to Presentations: Benefits

Visualtelling & Storytelling in Presentations to make it better than the usual bland PPT style presentations

Page 21: Twj  socstartup final 2011

I2P: Ideas to Presentations: BenefitsQuick turnaround time

Page 22: Twj  socstartup final 2011

Our other communication services….

• Event Scripting

• Emcee Scripting

• AV Scripts for Theme Events

• Copy for Collaterals

Page 23: Twj  socstartup final 2011

Events/Activation Clientele…current / past

Page 24: Twj  socstartup final 2011

Some brands worked upon

External

• Vodafone (Hutch)• Unilever• Axis Bank• Airtel• Cadbury’s• Reuters• Diebold• E-serve• Carbon• Canara HSBC

Internal

• Aviva• Havells• Sanofi Aventis• UTI• Stanchart• Kelloggs• Jubilant Foods• Dhanlaxmi Bank• Piramal • Franklin Templeton

External

• Mumbai Intl Boat Show

• Johnson & Johnson• Mattel• Uninor Rush of Blood• Nahar Group

Page 25: Twj  socstartup final 2011

Why us…

Page 26: Twj  socstartup final 2011

Because

•We are not ‘freelancers’

•We are allergic to ordinary ideas

•We dislike boring clients (NB: boring as a verb)

•We love brands

•We are flexible. Except in payment timelines.

Page 27: Twj  socstartup final 2011

About us

Founder: Payal Shah KarwaPayal’s Profile

• MBA in Advertising & Communications, DEM

• 8 years’ of Integrated Brand Communications experience in:– Below the Line Planning – MarComm– PR, OOH, Social Media

• Company Experience • Out-of-Home Media India Pvt Ltd• Hanmer MS&L• Ogilvy & Mather• Midas Events.

Page 28: Twj  socstartup final 2011

About us

Associates : The Word - a writing and content service providers Profile of The Word: Jigna Kothari• With over 10 years of brand and content experience, Jigna Kothari

began her career with a strong foundation in market research. Her career spans from working with Indiainfo.com (brand analysis), B4U International Limited (creative writing) and founder of The Word.

Supriya Madangarli• Supriya Madangarli has been a senior journalist with Indian Express. Her

stints comprise Cinema Journal, Mid Day Publications Indiainfo.com (Content Manager) and has helped set up the first women portal Evesindia.com, B4utv.com (Chief Content Manager), Assistant Editor for Hindustan Times.

Page 29: Twj  socstartup final 2011

Thank You

www.thewordjockey.inhttp://www.thewordjockeyblog.blogspot.comhttp://indiamarketingcommunications.blogspot.com

+91 9322 920 200

CONNECT WITH US….