Twitter for Business | Washington DC | October 22, 2009

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Twitter for Business | Washington DC | October 22, 2009

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Twitter for Business | Washington DC | October 22, 2009

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Case Study

Twitter and Recruiting

• Jessica Lee, Senior Employment Manager, APCO Worldwide | @jessica_lee | @APCOjobs

• Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group | @SodexoCareers

jessica_leeJessica Lee

SodexoCareersKerry Noone

to recruit + hire@jessica_lee@APCOjobs

@sodexocareers

jessica_leeJessica Lee

SodexoCareersKerry Noone

Jessica Lee - @jessica_lee, @APCOjobssenior employment manager - APCO Worldwideeditor - Fistful of Talent

Kerry Noone - @SodexoCareersMarketing Communications Manager - Sodexo USA

jessica_leeJessica Lee

SodexoCareersKerry Noone

three ways to use twitter for hiring: 1) employment branding. 2) candidate engagement/ relationship building. 3) find + source candidates.

jessica_leeJessica Lee

SodexoCareersKerry Noone

“The qualities that make Twitter seem inane and half-baked are what makes it so powerful”

– Jonathan Zittrain, Harvard law professor and Internet expert

jessica_leeJessica Lee

SodexoCareersKerry Noone

employment branding’s ultimate goal? being a great place to work.

jessica_leeJessica Lee

SodexoCareersKerry Noone

candidate engagement/relationship building – addressing the resume black hole…

jessica_leeJessica Lee

SodexoCareersKerry Noone

"I'm used to automatic responses. Just to have someone who replies and is generally interested in helping is huge.”

– Sodexo Candidate

jessica_leeJessica Lee

SodexoCareersKerry Noone

wordymusic: @SodexoCareers lol hi there. Are you a bot?

SodexoCareers: @wordymusic - no I'm a real person!

wordymusic: @SodexoCareers Oh, cool. Hi real person! What’s up?

jessica_leeJessica Lee

SodexoCareersKerry Noone

jessica_leeJessica Lee

SodexoCareersKerry Noone

post job openings

jessica_leeJessica Lee

SodexoCareersKerry Noone

retweets = viral postings

jessica_leeJessica Lee

SodexoCareersKerry Noone

within a two hour period of this tweet, 300

clicks, 35 resumes, 5 email

inquiries

jessica_leeJessica Lee

SodexoCareersKerry Noone

# #whatido#jobseeker#jobangels#_________

jessica_leeJessica Lee

SodexoCareersKerry Noone

You are here.

jessica_leeJessica Lee

SodexoCareersKerry Noone

How do you measure success?

jessica_leeJessica Lee

SodexoCareersKerry Noone

"oh this is going to be addictive" – Dom Sagolla, Twitter co-creator

jessica_leeJessica Lee

SodexoCareersKerry Noone

Connect with us online!

@jessica_lee or @APCOjobs@SodexoCareers

jessica_leeJessica Lee

SodexoCareersKerry Noone

jessica_leeJessica Lee

find tweeters based on their tweets, bio content or location

jessica_leeJessica Lee

SodexoCareersKerry Noone

jessica_leeJessica Lee

jessica_leeJessica Lee

SodexoCareersKerry Noone

“I'm so 3008. You’re so 2000 and late.”

SodexoCareersKerry Noone

jessica_leeJessica Lee

SodexoCareersKerry Noone

jessica_leeJessica Lee

jessica_leeJessica Lee

SodexoCareersKerry Noone

jessica_leeJessica Lee

boolean, FTW

notand

or

jessica_leeJessica Lee

SodexoCareersKerry Noone

jessica_leeJessica Lee

popularity is nice… but try to make the right kind of friends.

jessica_leeJessica Lee

SodexoCareersKerry Noone

jessica_leeJessica Lee

jessica_leeJessica Lee

SodexoCareersKerry Noone

“Facebook is to 2007 as Twitter is to 2009. It’s the most open communication platform out there“

– Roger Kondrat, social media consultant

SodexoCareersKerry Noone

jessica_leeJessica Lee

SodexoCareersKerry Noone

“Twitter lets me hear from a lot of people in a very short period of time.”

– Robert Scoble, blogger

SodexoCareersKerry Noone

jessica_leeJessica Lee

SodexoCareersKerry Noone

but why twitter? because it’s cheap

and easy. it’s the great equalizer.

Twitter for Business | Washington DC | October 22, 2009

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