ty ahmad taylor presents building an os for content-solving the interest graph problem
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Building an OS for contentSolving the interest graph problem
Ty Ahmad-Taylor | @tyahma | 28 Sept 12
Benefit of APIs
Lack of Specificity
Real-time v. Popular
Right now
What’s missing
Operating systems
Operating systems
Applications
Operating system
Drivers
Hardware
User
Devices
Pages
IA
Content source
User
Computers Content
OS conventions
1.OSes are meant to be a more or less transparent foundational layer
2.They should make your life easier3.They are customizable, but not
personalizable4.They also organize your information
‣Folders‣Applications‣Search‣Recency
Benefit of APIs
Lack of Specificity
Right now
What’s missing
Operating systems
Real-time v. Popular Presentational Paradox
Real-time
Popular
Determing Interestingness, Popularity or Hotness
Nope.Single gross measure.
Causation?
Nope.Single gross measure.
Correlation?
Yep.Multivariate.
Variable weighting is the secret sauce.
Real-time versus hot
1.Users are going to complain either way. 2.Twitter made its decision
‣They have left the door open, slightly for others that want to pursue popularity‣Klout ain’t it
3.Blending the two remains unexplored
Benefit of APIs
Right now
What’s missing
Operating systems
Lack of Specificity
Real-time
Do you know who has the best interest graph information,
but isn’t using it for content?
Specificity
Right now
What’s missing
Operating systems
Lack of SpecificityReal-time
Benefit of APIs
If you don’t use APIs internally
Traditional APIs
RSS can be the plumbing
APIs as a development philosophy
Front-end clients
RESTful API
Heavy lifting
User
Benefit of APIs
What’s missing
Operating systems
Lack of Specificity
Real-time
What goes on right now in content
Traditional
Plucky upstarts
Plucky Traditional
People without kids in private school
Jamie xx fiend needs
The state of content today.
1.Most producers are narrowly focused on their own content and narrowly approach their traditional business problem of reach and frequency
2.Those that aren’t don’t think broadly enough about other’s content
3.No one has solved the “real-time versus popular” conflict
4.Almost everyone lacks specificity, or granularity.
Right now
Operating systems
Lack of SpecificityReal-time
Benefit of APIs
What’s missing and the opportunities
Openness
Your stuff
Other people’s stuff
Value to end-user
Specificity
Real-time versus Popular
Real-time versus Popular
This is azure blue, not purple, for color-blind folks
Operating systems
Applications
Operating system
Drivers
Hardware
User
Devices
Pages
IA
Content source
User
Personalization
Distribution
Classification
Content sources
User
The content OS business opportunity
1.Taking a broad view of organizing content for users solves a customer problem of relevance.
2.The interest graph has one-to-two success stories. There is room for plenty more.
3.The link economy and the social economy are well-established, but unexploited for delivering customer value.
4.Solve the OS problem for content.
People don’t care about publishers,
they care about quality
and specificity. Solve this,
please @tyahma