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MONO-TY

-PEMonotype offers one of the world’s largest and most highly regarded typeface libraries, as well as innovative solutions that bring the power of of type to life. We help creative professionals distinguish their work by employing exceptional typefaces and the most advanced technologies in our service to fuel their creative imaginations. Monotype’s fonts and technologies are found in printers, copiers, mobile phones, e-readers, tablets, automotive displays, digital cameras, navigation devices, TVs, set-top boxes, consumer appliances and a wide range of other products. We are also leaders in enterprise publishing environ-ments and Web fonts. A leading global provider of type, technology and expertise, enabling optimal user experiences and brand integrity The company has been a leader in every area of typographic era, pushing the frontiers of innovation and upholding the standards of quality that users have come to expect from the Monotype name. This extends to the latest medium for type.

A leading and global provider of type and expertise, enabling optimal user experiences and brand integrity.

1948

2008

Trade Gothic

Egyptian SlateTrade Gothic

Next

+

MONO-a global leader in type

our history spans every major era of type

still growinglibaries are still

and our varied

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CLAS

SIC

clas

sic

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklnopqrst uvwxyz

A clAssic REVisiTED

the QUicK BroWn Fox JUmps oVer the laZy doG

NOW TRADE GOTHIC NEXT BRINGS

MORE FEATURES AND BETTER

QUALITY FOR TODAY’S ASTUTE

TYPOGRAPHERS.

TRADE GOTHIC NEXT BOLD CONDENSED 145PT

CONDENSED 18PT

BOLD COMPRESSED 20PT

REGULAR 8PT

HEAVY 20PT

REGULAR 14PT

1 2 3 4 5 6 7 8 9 0 ! £ ? & @

TR-ADE

GOTH -IC

NEXT

REVISITED

IMPROVED

AND

EXTRA!EXTRA!EXTRA!EXTRA!

TRADE GOTHIC NOw fEATuRING:compressed Widths and heaVy WeiGhts!

a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a

Trade Gothic Next does not display a coherent unifying structure, this adds a naturalism to it’s typographic appeal

THE ClAssIC TypEfACE

TRADE GOTHIC HAs bEEN A

sTAblE pART Of GRApHIC

DEsIGN wORk. THE NEw

TRADE GOTHIC NEXT Is THE

REvIsION Of buRkE’s TypE

DEsIGN. THIs bRINGs NEw

fEATuREs AND bETTER

quAlITy, pERfECT fOR

pOwERful HEADlINEs.

Perpetua, Gill Sans and Bembo created by Eric Gill

Times New Roman, First used in The Times, 3 October

The Monotypetechnical bulletin was first issued

Trade Gothic is a sans-serif typeface first designed in 1948

1929

1932

1943

1948

The 2008 family has been redesigned, revised and expanded

There is a genre of sans serif typefaces often referred to as the American Gothics. in large part because they all have the word Gothic in their names. In this case, Gothic does not refer to the Middle Ages or to blackletter, but is just another way of denoting the sans serif typefaces. Since its initial release, Trade Gothic has been a stable part of the American graphic design work, and internationally as well as. For a time, it was even seen a competitor to Helvetica. Today Trade Gothic is often seen in advertising and multimedia.

EXTRA!EXTRA!EXTRA!EXTRA!

terminals and stroke endings, symbols, and the spacing and kerning were all improved”

“

- Tom Grace Type Designer

n e X t

n e X t

n e X t

n e X t

n e X t

n e X t

n e X t !!

LightBookRegularMediumBoldBlack+ italics

LightBookItalicMediumBoldBlack

Egyptian Slate available in six weights

NEW

ABCDEFGHIJKLMNOPQRSTUVWXYZÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖØÙÚÛÜÝ abcdefghijklnopqrst uvwxyzàáâãäåæçèéêëìíîïðñòóôõöùúûüý1234567890⅓⅔⅛⅜£&#¢¡

EGYPTIANSLATE

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Agfa Monotype forms one of the largest type foundries in the world

The Salfords site is demolished to make

way for Perrywood Business Park

Rockwell was released, a durable

slab-serif design

Egyptian Slate, slab serifs were designed

on to the previous Slate Typeface

Egyptian Slate, slab serifs were designed

on to the previous Slate Typeface

The first sketches for the face Egyptian Slate were in the works even before the original sans serif branch of the family had even been released. The typeface designer, McDonald, soon found as the openness of the letterforms in the Slate design allowed him to add the strong slab serifs without losing any of the a character and style of the original slate typeface design.

1999

2005

1933

2008

A SoliD, STyliSh SlAB

SErif DESign: ThE

nEw EgypTiAn SlATE

A TypEfAcE froM

roD McDonAlD. iT

EMErgED froM ThE

SAnS SErif SlATE

DESign ThE rESulT

iS A SlAB SErif ThAT

will look SupErB in

ThE SpoTlighT

Well why don’t you just call it egyptian slate?”

“

- robert Bringhurst

EGYPTIAN

SERIFScharacterized by thick, block

blunt angular slabs with

NO BRACKETS

commanding Black

:::S S S SSSS S S SSSS S S SSS

svelte light

TO

commanding Black

::S S S SSSS S S SSSS S S SSS

SoliDAnD

STyliShSlAB SErif

pErfEcTfor ThE

SpoTlighT.SoliDAnD

STyliShSlAB SErif

pErfEcTfor ThE

SpoTlighT.

ne

w s

la

b_

_

SoliDAnD

STyliShSlAB SErif

pErfEcTfor ThE

SpoTlighT.SoliDAnD

STyliShSlAB SErif

pErfEcTfor ThE

SpoTlighT.

trade Gothic next eGyptian slate