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Type Specimen

TYPETYPETYPETYPE

TYPETYPETYPETYPETYPE

TYPETYPETYPETYPETYPE

TYPE

TypeSpecimen

by devin leetypography i6-25-2015

ACaslonWilliam Caslon I

Old Style 1722

caslon is cited as the first original typeface of English origin.

type historians Mori-son and Johnson, point out the close similarity of Caslon’s design to the Dutch Fell types.

Aa Bb Cc Dd Ee Ff Gg Hh Ii J j Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz

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When in doubt,use Caslon

-William Caslon i

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Thomas Jefferson alongside

BenJamin franklin

A Famous Documentmade in 1776

GGaramondClaude Garamont

old Style 1621

the term Garamond is today mostly applied to Garamond’s designs for the Latin alphabet.

many revivals are said to be based on Claude Garamond’s designs but actually may follow Jean Jannon’s designs. Nev-ertheless the Garamond name had stuck.


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Anything you write in 85 point Garmond is far more likely to

be believed-miTT romney

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dr. SeuSS

Short Story

made in 1950

KJensonNicholas Jenson

Old Style 1470

Nicholas Jenson de-signed his own Venetian typeface based on local manuscript handwriting for his first written book, Eusebius’s De Praepara-tione Evangelica.

Jenson marks the first “roman” typeface and the beginning of the gradual shift away from Gothic to humanistic typeface use across Europe.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz

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What would happen if I made a font with

enormous variety-Nicholas jenson

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NicholasJenson

Roman Literature made in 1474

E AkzidenzGroteskBerthold type Foundry

old Style 1470

Akzidenz means a ‘trade’ or display type, one not intended for body text.

Akzidenz-Grotesk’s hot metal type family included fonts to dif-ferent designs, such as the 1880 typeface Royal Grotesk Light from the Berlin found-ry for the publications of the Royal Prussian Academy of Sciences.

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Carnage is grotesk but you know . . . akzidenz happen

-Anonymous

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CArl Gerstner

Advertisement

mAde in 1964

QAvenirAdriAn Frutiger

Old Style 1988

the word avenir is French for “future”. It was inspired from the early geometric sans-serif typefaces like Erbar and Futura.

While it can be seen as similar to Futura, the lowercase a is more like Erbar, and recalls the namesake

typeface, Frutiger.

Aa Bb Cc Dd Ee Ff Gg Hh I i Jj Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz

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I’m proud that I was able to create Avenir-AdriAn Frutiger

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ignition

MOvie POSter

mAde in 20 10

UBemBoFrancesco GriFFo

old style 1495

BemBo was first used in February 1496 in the setting of a book entitled Petri Bembi de Aetna Angelum Chab-rielem liber, a 60-page text written by the young Italian humanist

poet Pietro Bembo.

this typeface served as an inspiration for typefaces of the type-founders like Garamond,

and many others.


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I shall have no life but in this single

thought . . .-Pietro BemBo

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FrancescoGriFFo

Book TiTle Page

made in 1496

YCentaurBruCe rogers

old style 1914

Centaur is a human-ist type family originally drawn as titling capitals by Bruce Rogers in 1914 for the Metropolitan Museum of Art.

the matrices were cut by Robert Wiebking and the type was privately cast by the American Type Foundry.

Aa Bb Cc Dd Ee Ff Gg Hh I i J j Kk Ll Mm Nn Oo Pp Qq Rr SsTt Uu Vv Ww Xx Yy Zz

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Centaur lives nobly on a page-gary MunCh

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arnoldoMondadori

Book Title Pagemade in 1946

NDiDotFirmin DiDot

moDern 1784

DiDot is a name giv-en to a group of type-faces named after a famous French type producing family.

Firmin cut the letters, and cast them as type in Paris. His brother, Pierre Didot used the types in printing.


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Typography fostered the modern idea of

individuality-Anonymous

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erwin BlumenFelD

Magazine Cover

Made in 1950

R DinDin institute

sans-serif 1931

Din was defined by the German standards body DIN - Deutsches Institut für Normung (German Institute for Standardization).

Din 1451 is used on road signage in Ger-many and a number of other countries.


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DIN.. . is the magic word

for everything that can

be measured in Germany-erik spiekerman

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albertJan-pool

type poster

maDe in 1474

F Johann C. Bauer Blackletter 1850

Fette Fraktur is based on the Fraktur type of blackletter faces. It was developed more for ad-vertising than text.

Allied forces in World War II prohibited it for a time because occupation troops could not read these faces.


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Fette Fraktur, the most used broken

letter font today-Annonymous

FetteFraktur

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DanTremontiAlbum Cover

made in 2010

S Franklin Gothic

Morris F. Benton sans seriF 1902

Franklin Gothic draws upon earlier, nineteenth century models, from many of the foundries consoli-dated into American Type Founders.

it was named in honor of a famous old American printer, Benjamin Franklin.


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Wigglesworth-Morris F. Benton

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iGnition

Movie Poster

Made in 2008

V FrutigerAdriAn Frutiger

SAnS SeriF 1975

it is the text version of Frutiger’s earlier typeface Roissy, commissioned in 1970/71 by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new di-

rectional sign system.

inSteAd of using one of his previously designed typefaces like Univers, Frutiger chose to design

a new one.


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Total clarity – I would even

call it nudity-AdriAn Frutiger

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AmeliAleBArron

ConCert Poster

made in 2013

XFuTurapaul renner

SanS-SeriF 1927

iT is based on geo-metric shapes from the visual elements of the Bauhaus design

style of 1919–33.

in designing Futura, Renner avoided the decorative, eliminat-ing nonessential el-ements but used his knowledge of how people perceive lines

and shapes

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This truly isthe Futura

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ThereFinery

Movie poster

Made in 2013

CGill SanSEric Gill

SanS SErif 1926

ThE design appeared in 1926 when Cleverdon opened a bookshop in Bristol, where Gill painted over the window in sans-serif capitals that would later be known as Gill Sans.

in addition, Gill sketched a design for Cleverdon, in-tended as a guide for him to use for notices and cer-

tain announcements.


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I will not be out there . . .-Eric Gill

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alExrichardSon

Book Cover

made in 2013

MGotham

Tobias Frere-Jones

sans-seriF 2000

Frere-Jones’ inspi-ration for Gotham came from walking through Manhattan with a camera to find source material.

he based the font on the lettering seen in older buildings, like the sign on the Eighth Avenue of the Port Authority

Bus Terminal.

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Hh I i J j Kk L l Mm

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I was always fond of the ‘old’ New York and its letters-Tobias Frere-Jones

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Shepard Fairey

Campaign poster

made in 2008

F GoudyFrederic W. Goudy

old Style 1915

Goudy Old Style is a classic, old-style ser-if typeface originally created by Frederic W. Goudy for American

Type Founders.

The face was a best seller, prompting ATF to issue a special 124-page specimen book of

the series in 1927.


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Seriously, you don’t have to be so Goudy-AnonymouS

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FrederickW. GoudyBook Title Page

made in 1911

HHelvetica Neue

Linotype D. StuDio

SanS-Serif 1983

heLvetica Neue is a reworking design of the typeface with a more structurally unified set

of heights and widths.

the original design, drawn by Max Mieding-er, was released by the Haas Type Foundry of Switzerland, then by Stempel and finally by Mergenthaler Linotype.


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Helvetica has almost like

a perfect balance of push

and pull in its letters.-leslie savaN

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experimeNtal

Jetset

Movie Poster

Made in 2007

Q CheltenhamBertram Goodhue

and InGalls KImBall

old style 1896

the original drawings for this typeface were known as Boston Old Style and were made

about 14” high.

these drawings were then turned over to Morris Fuller Benton at American Type Found-ers who developed it

into a final design.

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The king of the display faces

-anonymous

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SLogo design

made in 1998

BrooKsr. Bruneau

R John Quaranda Transitional 1978

New Baskerville is one of many contemporary type families based on the work of John Baskerville, a writing master and printer

from England.

It makes an excellent and very readable text face. Its sharp, high-contrast forms make it suitable for ele-

gant advertising settings.


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I formed to ideas of greater accuracy than

had yet appeared-John Baskerville

New Baskerville

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SMovie Postermade in 2007

BLTCommunications

AMeMphisRudolf Wolf

slab seRif 1929

Wolf conceived of Memphis as the first re-vival of his time of the Egyptian slab serifs that had been so wildly popular in the begin-ning of the 19th century.

he designed the Mem-phis typeface in 1929 during his tenure at the Stempel factory.

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It is Futura with serifs

-anonyMous

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SType posTer

made in 2012

adaThoMas

EPerPetuaeric Gill

transitional 1470

alonG with many oth-er characteristics of this typeface, Perpetua bears the distinct personality of Eric Gill’s letterforms.

PerPetua was designed as a font for books and body text, with a matching titling style for headings. It is still widely used today for many different types of books.


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Beauty will take care of itself

-eric Gill

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Justin Mcclure

Book Cover

made in 2012

GUniversAdriAn Frutiger

SAnS-SeriF 1954

univerS was enor-mously influential as it was one of the first typefaces to fulfill the idea that a typeface should form a family of

consistent designs.

it allowed documents to be created in one consis-tent typeface for all text, increasing the range of documents that could be

set in sans-serif type.


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What if I said the Univers isin your hands-AnonymouS

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