typecon · typecon is an annual conference presented by the non-profit society of typographic...

Christopher Young | TypeCon | Case Study Pg. 1

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Table of ContentsCreative Brief

Krista Radoeva

Dana Tanamachi

Previous Conferences

Helvetica


Creative BriefBackgroundTypeCon is an annual conference presented by the non-profit Society of Typographic Aficionados (SOTA), an international organization dedicated to the promotion, study, and support of typography and related arts.

Since the inaugural conference in 1998, TypeCon has explored type for the screen, printing history, Dutch design, type in motion, Arabic calligraphy, the American Arts and Crafts movement, experimental typography, web fonts, and much more. Special events include the Type & Design Education Forum, and an exhibition of international type and design.

Target AudienceTypeCon is presented in North America, but delegates regularly travel from all over Europe, Australia, Asia, and South America. TypeCon attracts a targeted, motivated audience of about 500 plus delegates per year. The attendee are a balanced mix of type designers and distributors, typographers, graphic designers, software developers, printers, book artists, calligraphers, students, and those from other degree fields who just have a very deep appreciation for typography.

PurposeThe purpose of TypeCon is to show the development of type, typographical information and typography. To appreciate on multiple different levels of type, typography, design and calligraphy. These different levels are presented by gathering some of the brightest names in type and design. To bring their experience, and skills to the conference. At the conference there are workshops that people can attend to that are right outside of the main conference area.


Krista RadoevaOne name that is been brought up for each conference is Krista Radoeva, 24, from Sofia, Bulgaria. She has been focusing on type design and typography with a strong emphasis on history. Her inspiration is extracted from the relation shops between language, history, typography and experimental.


Dana TanamachiDana Tanamachi has been specializing in custom chalk hand lettering and custom typography for editorial, lifestyle, food, and fashion brands.


Previous ConferencesTypeCon2015: Denvor, COTypeCon2014: Washington, D.C.TypeCon2013: Portl& — Portland, ORTypeCon2012: MKE SHIFT — Milwaukee, WITypeCon2011: Surge — New Orleans, LATypeCon2010: Babel — Los Angeles, CATypeCon2009: Rhythm — Atlanta, GATypeCon2008: Punkt — Buffalo, NYTypeCon2007: Letter Space — Seattle, WATypeCon2006: The Boston T Party — Boston, MATypeCon2005: Alphabet City — New York, NYTypeCon2004: Type High — San Francisco, CATypeCon2003: Counter Culture — Minneapolis, MNTypeCon2002: The Medium and the Message — Toronto, ONTypeCon2001: <R>evolution — Rochester, NYTypeCon2000 — Westborough, MATypeCon1998 — Westborough, MA


HelveticaHelvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Edouard Hoffmann. It is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. One of the most popular typefaces of the 20th century, its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s. Over the years a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica include the termination of all strokes on exactly horizontal or vertical lines and unusually tight letter spacing, which give it a dense, compact appearance.

Max MiedingerBorn on December 24, 1910 in Zurich, Switzerland. Max was a Swiss typeface designer. He was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cuttingedge Swiss technology. Helvetica achieved immediate global success.

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typecon · typecon is an annual conference presented by the non-profit society of typographic...

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