typecon · milwaukee 294 los angeles 381 portland 440 washington dc 405 denver 316 conference...

TYPECON THE CONFERENCE FOR EVERYONE

WHO LOVES TYPE & LETTERING.

Conference Contents

42Main Program

Speakers 25 EducationForumSpeakers

16Workshops

9Special Events

Schedule

Wednesday

Thursday

Friday

Saturday

Sunday

Optional WorkshopsKickoff Party

Optional Workshops Optional Education ForumTDC Speaker & Reception

Full Day Main Conference Spacebar Party

Full Day Main ConferenceSaturday Night Party

1/2 Day Main Conference Type CritType Walk Closing Party

Join us for a conference to celebrate type!

August 12–16, 2020

Philadelphia,Pennsylvania

Sponsorship deadline is Monday, June 15, 2020

Social Media Followers

360

240

120

02009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Twitter: @TypeCon ‥...‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥............................‥16,857Twitter: @Typesociety ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥............................‥8,178Instagram...................................................................................5,497Facebook ‥‥.............‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥2,194Flickr ................................................................................................ 576

MILWAUKEE294

LOS ANGELES381

PORTLAND440

WASHINGTON DC405

DENVER316

Conference Attendance

SEATTLE461 PORTLAND

402

Email Lists

Video Views

SOTA Newsletter ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥3,123SOTA Members ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥.634TypeCon Registrant List ........................................................ 1,898Unique Email Recipients ....................................................... 4,785

Vimeo Views ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥.....16,509YouTube Views ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥. 5,012

BOSTON405

NEW ORLEANS266

TypeCon attendees are skilled creative professionals. Reach graphic designers, UI/UX designers, illustrators, developers, type designers, design educators, and design students. Freelancers, small design studios, agencies, publishers, and large tech companies are all represented at the conference.

TypeCon by the numbers...

Businesses and organizations choosing to send delegates to TypeCon include top design studios, branding agencies, font makers, software developers and distributors, publishers, cultural and educational institutions, major retailers, and more. Below is a representative sampling of those represented at TypeCon in previous years.

Advertising & Design

Aesthetic ApparatusAmerican GreetingsAthlonBBDOButter LabelCina AssociatesClearleftCritical MassDanilo Black IncEleven IncFallonGreen Olive MediaHasan & PartnersLaird + PartnersLandor AssociatesLynda.comMetaDesignMichael Osborne DesignMinimlMucca DesignPentagram DesignPereira & O’DellPeriscopeRamp Creative+DesignSaatchi & SaatchiSandorMaxSussman/PrejzaTrollbäck + CompanyVolume Design IncWGBH InteractiveWolff OlinsYoung & Rubicam

Fonts & Typography

Adobe TypekitCarter & ConeEmigreFair GoodsFont BureauFont DinerFontshopFontspringFrere-Jones TypeHoefler & Co.House IndustriesLettErrorLinotypeMark Simonson StudioMonotypeMyFontsP22Phil’s FontsPositypePsy/OpsShinnTypeSudtiposThe Type StudioTiro TypeworksTypecoTypostropheTypothequeType TogetherUnderwareURW++VillageYouWorkForThem

In-House Creative

24-Hour FitnessAbercrombie & FitchBloomingdalesCartoon NetworkCNNDeluxe CorporationFidelity InvestmentsGeneral MillsHallmark Cards IncReebokTarget CorporationVictoria’s SecretVivendi Universal Games

Cultural

Art Institute of BostonBook Club of CaliforniaDesign Innovation InstituteFord FoundationHamilton Wood Type & Print-ing MuseumLibrary of CongressMilwaukee Art MuseumSIL InternationalSociety for CalligraphySt. Bride Printing LibraryType Club of TorontoType Directors ClubWalker Art CenterYale Center for British Art

Publishing

The Boston GlobeBoston MagazineChronicle BooksCommunication ArtsFortune MagazineHarperCollinsHoughton MifflinHOW MagazineMark Batty PublisherThe New York TimesPrint MagazineRandom House IncSan Francisco ChronicleSunset MagazineTime IncTypographicaUniversity of California PressThe Wall Street JournalWired Magazine

Technology

AppleCisco SystemsExtensisFontlab LtdGoogleGlyphsMicrosoftMotorolaW3C

Education

Academy of Art UniversityArt Institute of AtlantaBoston CollegeBrooklyn UnionCalArtsCalifornia College of the ArtsThe Cooper UnionHoffmitz Milken Center for TypographyKABKLoyola Marymount UniversityMassachusetts College of ArtMills CollegeMITOtis College of Art and DesignParsons School of DesignPortfolio CenterPratt InstituteRhode Island School of DesignSCADSchool of Visual ArtsSchool of Visual ConceptsStanford UniversityTufts UniversityUniversity of CaliforniaUniversity of Illinois at ChicagoUniversity of MinnesotaUniversity of MassachusettsUniversity of ReadingUniversity of WashingtonWellesley CollegeYale University

Attendees

TypeCon2020 | Sponsorship

6

Banner$35,000

Masthead$25,000

Headline$16,000

| Premier PackagesAll sponsors are invited to have items included in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

Qty : 3 Available

1 Full Page Program Ad (Premier Placement)

Your choice of Inside front cover, back cover, or inside back cover. (First Choice)

15 Conference Ticketsplus 30% off additional registrants

Premier Logo Placement• Exclusive Logo on Conference Tote• Largest logo on Conference t-shirt• Print advertising • Promotional materials• Largest logo on general sponsor banner• Conference program• Press releases• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)

Dedicated Conference Space• 1 large dedicated conference space available

for customization• We provide a customized banner with your

company branding integrated with the TypeCon2020 theme displayed prominently in the main conference area

Special Events Benefits• Sponsor of a morning or afternoon coffee

break with large custom signs• First pick of Special Event Add-On

(Discounted)

Social Media PromotionCustomizable Plan Available

Qty : 1 Available

Qty : 2 Available

Add more to any of these packages by selecting an “á-la-carte”, see pages 10–12.

1 Full Page Program Ad (Premier Placement)

Your choice of Inside front cover, back cover, or inside back cover. (First come, first serve)

10 Conference Tickets

Premier Logo Placement• Conference t-shirt• Print advertising • Promotional materials• General sponsor banner• Conference program• Press releases• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)

Dedicated Conference Space• 1 large dedicated conference space available

for customization• Opportunity to display your banner or other

signage in main conference room

Special Events Benefits• Sponsor of a morning or afternoon coffee

break with standard custom signs• Special Event Add-On (Discounted)

Social Media Promotion4 shout-outs during conference

1 Full Page Program Ad


Medium Logo Placement• Conference t-shirt• Most print advertising • Most promotional materials• General sponsor banner in conference• Conference program• Press releases• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)

Dedicated Conference Space• 1 medium dedicated conference space

available for customization• Opportunity to display your banner or other

signage in main conference room

Special Events Benefits• Non-Exclusive Sponsor of a special event• Sponsor of a morning or afternoon coffee

break with standard custom signs

Social Media Promotion3 shout-outs during conference


7

| Regular Packages

72pt$12,000

60pt$6,000

48pt$3,000

All sponsors are invited to have items included in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

Company Name Placement:

• Print advertising • Promotional pieces• Conference program guide• Conference website (plus link)• TypeCon opt-in email

newsletters (plus link)

Social Media Promotion

1 shout-out during conference


• Print advertising• Promotional pieces• Conference program guide• Conference website (plus link)• TypeCon opt-in email


1 Half Page Program Ad 1 Quarter Page Program Ad

Small Logo on the Conference sponsor banner &

Conference website

Small Logo on the Conference sponsor banner &

Conference website

3 Conference Tickets 2 Conference Tickets

Small Logo Placement:

• Conference t-shirt• Most print advertising • Most promotional materials• Sponsor banner in conference• Conference program guide• Conference website (plus link)• TypeCon opt-in email


Dedicated Conference Space

Exhibit table or equivalent dedicated conference space.

1 Full Page Program Ad


Social Media Promotion

2 shout-outs during conference

Qty : 8 Available

Qty : Unlimited

Qty : 6 Available

Add more to any of these packages by selecting an “á-la-carte”, see pages 10-12


8

Unless otherwise stated, sponsorship rates are cash contributions quoted in US Dollars. Benefits are subject to change without notice.

The Sponsorship Levels listed here represent standard TypeCon packages, which are for single-brand use unless otherwise noted. Contact us: [email protected] to develop your custom sponsor package.

SOTA is officially a 501(c)(3) non-profit organization recognized by the United States Internal Revenue Service. Your contributions are deductible to the extent allowable by law. Consult a tax professional or the taxing body in your country for information regarding charitable contributions.

SOTA Marketplace TermsThe Society of Typographic Aficionados will retain 25% of gross sales through the SOTA-operated TypeCon marketplace to help cover costs.

24pt$1,200

In-Kind*****

Details*****

| Regular PackagesAll sponsors are invited to have items included in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

1 Quarter Page Ad

1 Conference Ticket

Promo pieces in goodie bag

Small Logo on the Conference Sponsor Banner


• Conference program guide• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)

We happily accept donations of printing services, use of computer or audio-visual equipment, video production services, and other in-kind contributions. Your company or organization name will be listed in the conference program guide and on the conference website. Additional benefits may be available depending on the extent of donation.

Contact: [email protected] to discuss your in-kind donation.

12pt$600

• Conference program guide• Conference website (plus link)• TypeCon opt-in email newsletters (plus link)

Qty : Unlimited

Add more to any of these packages by selecting an “á-la-carte”, see pages 10-12.

Questions?Let’s talk.

CONTACT US[^-]

[email protected]

1 Quarter Page Ad

1 Conference Ticket - or -

Promo pieces in goodie bag


NEW


9

| Education Forum Packages

• Your organization name listed in: program guide, website, emails, and press releases

• Organization name and sponsorship announced during the Education Forum

• Placement of promotional materials in the conference goodie bags

• Opportunity to donate giveaway/prize items for Education Forum attendees

• 1 half page ad in the conference program guide

• 2 Education Forum admissions




• 1 quarter page ad in the conference program guide

• 1 Education Forum admission




• 1 student admission for the Conference and Education Forum

Summa Cum Laude$2,500

Magna Cum Laude$1,200

Cum Laude$600

The Type & Design Education Forum has enjoyed increasing popularity among design educators and professionals since its inception in 2005.

This one day special event takes place the week of TypeCon and is packed with programming devoted to addressing the pressing needs of design educators. The following sponsorship opportunities provide your organization with a means to gain exposure to and build relationships with educators and students globally at colleges, universities, and art and design schools.

All sponsors are invited to have items included in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

Add more to any of these packages by selecting an “á-la-carte”, see pages 10-12.

Qty : Unlimited Qty : Unlimited Qty : Unlimited


10

| Signature Events

TypeCon’s Friday evening mixer: A game, wrapped in a conversation, and finished with a selfie. Acknowledgment in emcee announcements and event signage.

Idea: Provide drink coasters sporting your logo to remember the event by.

Our newest event! Wednesday night is an opportunity to welcome our attendees to the conference before workshops and the education forum on Thursday. Make this brand new event your own!

Idea: Make it fun and collaborate with local type and design organizations to bring that sense of community!

The fabulous TypeCon Saturday Night Party and Night of Type, plus drinks and desserts. Sponsor acknowledgment in announcements and event signage.

Idea: Get your brand in their hands with a unique, commemorative keepsake.

Kickoff Party+$3,000 if Premier Sponsor

or $6000 À La Carte

Spacebar+$3,500 if Premier Sponsor


Saturday Night Party+$4,000 if Premier Sponsor


Availability is limited and are on a first come, first serve basis.

Qty : 1 Available Qty : 1 Available Qty : 1 Available


11

Sponsor this fun reception right before the Type Directors Club Guest Speaker (TBD) takes the stage on Wednesday evening. Drinks and light snacks will be served to attendees. Acknowledgement of your support in announcements and event signage.

Idea: Provide a branded keepsake for attendees.

| À-la-carte

Be the exclusive sponsor of a cocktail reception for our conference speakers. We will gather outside the ballroom to greet old friends and make some new ones. Sponsor recognition on event signage and in announcements.

Idea: The open bar features a special cocktail named after your company.

It is hard to say goodbye, but it’s not over until it’s over. So give them one last hurrah before bidding TypeCon and everyone adieu. Your generous support will be acknowledged with signage displayed at the event.

Idea: Provide guests with discount codes or product samples.

Speaker Reception$3,600

TDC Reception$3,600

Sunday Night Party$2,500




12

Give folks a fun keepsake to remember their great experience (and your brand). Your logo is printed on every photo strip our attendees will keep in years to come.

Keep attendees powered up with coffee and snacks. Acknowledgement of your contribution is prominently displayed on signage at the coffee service table.

Idea: Provide branded napkins, drink coasters or another take away item.

Increase visibility by upgrading from a quarter or half page ad to one full page ad for your organization in the official conference program.

Coffee Break$800

Ad Upgrade$500

Photo Booth$1,600



| À-la-carte

Join the TypeCon Marketplace!

Our centrally located conference marketplace & silent auction is beloved by attendees. SOTA board members and hand-picked volunteers run the marketplace and will sell your products, leaving you free to enjoy the conference. SOTA retains a commission of 25% on any items sold directly through the SOTA Marketplace. We process the payments using our system and staff. If you prefer to sell products at your own staffed exhibition table and process your own payments, this can be arranged in exchange for donations to the SOTA Silent Auction.

You can ship your products to our conference partner, or deliver in person. Shipping and delivery information is coming soon.

Interested? Email us at [email protected]

Marketplace Operating Hours9:00 am – 6:00 pm Friday9:00 am – 6:00 pm Saturday9:00 am – 1:00 pm Sunday

Marketplace SetupNoon – 5:00 pm Wednesday9:00 am – 4:00 pm Thursday

Marketplace Teardown1:00 pm – 3:00 pm Sunday

Final Inventory & Return Shipping2:00 pm – 4:00 pm Sunday

These times are approximate and subject to change.

Past vendors: Aaron DraplinChristopher RouleauExpedition PressHamilton Wood TypeJohn Neal BooksMark CanesoMartina FlorMonotypeMondaineP22RIT PressRandom House

At TypeCon, we pride ourselves on having awesome swag bags. Need an idea for swag? Let us know, we’ll help you brainstorm.

Past popular swag:• Hats• Coffee mugs• T-shirts• Drawing supplies• Coasters• Notebooks• Unique type specimens• Snacks• Buttons & stickers• Typographic socks

Have an extra ticket? Raffle it off as a diversity ticket to support an underrepresented group in the design community.

More ways to helpAsk us how you can support the type industry with an in-kind sponsorship. We’re a completely volunteer-run organization, and we appreciate all kinds of help.

Tips

Copyright ©1998 – 2020 The Society of Typographic Aficionados

typecon.com | typesociety.org | [email protected]

file: TypeCon2020_Sponsorship_v1.pdf

Thanks for your support. See you there!

Questions or suggestions? Let us know: [email protected]

Follow us on Twitter: @typecon | @typesociety

typecon · milwaukee 294 los angeles 381 portland 440 washington dc 405 denver 316 conference...

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