typeface design

Coleg Glan Hafren Trowbridge Cardiff: Graphics Yr1:Typographic design / Author: Simon lewis / September 2011

Overview

Typographic and layout design surrounds us in our everyday lives, from

packaging and posters advertising events or products to websites and newspapers. Many people who use a computer for word processing

and to produce layout designs have a basic knowledge of typographic

and layout conventions. By developing understanding and skills in this

area you will be able to use typographic and layout design principles to

produce informed and creative design solutions.

You are to required produce a magazine cover suitable for the topic of your own choice. Such examples may include: fashion, cars, sports, design, computer, photography, music, entertainment, films, etc.

The cover is required to show off a professional style with appropriate designed layout, original sourced images and include your own custom made font for the main heading.

Project Objective:

This unit aims to introduce learners to designing with type and

letterforms. It deals with their origin and development, the use of

appropriate typographic terminology, and includes aspects of reading

and communication skills. Learners will be expected to research

sources and references and will be involved in producing experimental

designs for letterforms.

Lecturers :

Tony Newbury

Simon Lewis

Kyle Moreno-Gray

I.V

Dan Perkins

Contact Us :

[email protected]

Typeface & Layout DesignProgramme: Extended diploma in Graphic Design Project: Magazine CoverUnit: 39 Typeface & letterforms/ 40: Typographic & layout designCohort: Graphic Design year 1Issued: 8th November 2011

Deadline: Final Project Deadline 5th January 2012Schedule: 9 weeks (inclusive of christmas break)

Type to enter text


In week one & two you will be required to carry out historical research in association to typeface.

You will need to initially produce a design brief that will discuss your aims throughout the project. At this stage you will be able to research into existing custom made fonts and their various genres. You will need to analyze your findings so that they will assist you whilst designing at a later stage.

Design Brief

Describe the following terms: Typeface & Letterforms

Visually explain the following terms:

Typographic terminology: (Show examples)

Font, type family, type styles, light, roman, regular, bold, black, italic, condensed, expanded, sans serif, serif, shadow, underlined, heading, leading, kerning, tracking, drop caps, paragraph indents

The anatomy of type: (Show an illustration)

Body, x height, serif, sans serif, ascender, descender, counter, caps, lower-case, uppercase, en dash, em dash, stress, clarification

Investigate the historical development of typefaces and letterforms:

Pictograms, Ideograms, Papyrus, Parchment, script letterpress, moveable type, digital screen-based production

You will be working towards Unit 39 Learning Outcomes [1, 3]You will be working towards Unit 40 Learning Outcomes [2]

Lecturers :

Tony Newbury

Simon Lewis

Kyle Moreno-Gray

I.V

Dan Perkins

Contact Us :

[email protected]

Week OneProgramme: Extended diploma in Graphic Design Project: Magazine CoverUnit: 39 Typeface & letterforms/ 40: Typographic & layout designCohort: Graphic Design year 1Issued: 8th November 2011

Deadline: 14th November 2011Schedule: 9 weeks (inclusive of christmas break)

Type to enter text


Research graphic design (work that includes type & graphics/images). You will need to investigate early productions (Bauhaus, Swiss Style, etc) to the recent digital age (comics, newspapers, leaflets, CD inlays, business cards, packaging, signage, etc). You should reference and form opinions/ impressions of collected work. (Use the internet, take photos, collect magazines, leaflets, look at various genres, library, galleries, exhibitions, bill boards, etc). Examples need to be scanned, mounted, and annotated.

Research ʻTWO Font authorsʼ (i.e Max Meidinger, Jonathan Barnbrook, Eric Gill, Zuzana Licko, David Carson, Neville Broady, Hermann Zapf, Paul Renner, etc). Illustrate and annotate examples of their work.

Research existing magazine covers (sourced primary and secondary)and explain typeface terminology, page layout conventions (legibility), type size, type style, margins, header, footer, grid, columns, and gutters. You will also need to explain the artists; use of space, decoration, function, distortion, text wrapping, impact, intended message, mood,abstract meaning? etc.

Select two examples of work from an artist of your choice. The work must include type and images, for in- depth analysis - (compare and contrast, explain the communication needs -i.e the layout, legibility, style, language, decoration, impact, intended message, mood, abstract meaning, target audience.

Show examples of fonts being used as ʻvisual barriers and signpostsʼ.

You will be working towards Unit 39 Learning Outcomes [2]You will be working towards Unit 40 Learning Outcomes [1, 2]

Lecturers :

Tony Newbury

Simon Lewis

Kyle Moreno-Gray

I.V

Dan Perkins

Contact Us :

[email protected]

Week Two/ ThreeProgramme: Extended diploma in Graphic Design Project: Magazine CoverUnit: 39 Typeface & letterforms/ 40: Typographic & layout designCohort: Graphic Design year 1Issued: 14th November 2011

Deadline: 28th November 2011Schedule: 9 weeks (inclusive of christmas break)

Type to enter text


This section will allow you to produce a large number of design pages that will allow you to experiment with different designs, graphics, logos, etc. These pages should be fully annotated. We want to see your development of ideas. Within your sketches, you should make reference to magazine proposed layouts (i.e accepted rules e.g grids and columns, theories (golden section), gutters, margins, header, footer, etc, whilst also considering the page bleed and safety margin.(This will be explained in a guided lecture)

Through ʻresearchʼ, show various examples of calligraphy, hand-generated and computer-generated letter forms

Generate initial concept sketches of fonts, and proposed page layouts (refer to grids, columns, margins, header, footer, etc). You should include a range of mixed media techniques including:

Pens, pencils, calligraphy, colour pencils & markers

Unusual drawing media (e.g. shoe polish and sticks dipped in ink, rubbings from letter forms in the environment, constructing, etc)

2D & 3D making techniques (e.g. cutting out type from newspapers/magazines, acrylics, card, distorting making collages, etc).

Digital Development (Illustrator - Vectors) of your custom typeface (entire alphabet of letters A-Z). Pay close attention to ʻAnatomyʼ as studied in ʻweek oneʼ. These should be based from the use of the grid, which will been provided.

Review the letters and numbers required for your magazine title and highlight the ʻAnatomy of your typefaceʼ as previously studied in week one.

You will be working towards Unit 39 Learning Outcomes [3, 4]You will be working towards Unit 40 Learning Outcomes [2, 3]

Lecturers :

Tony Newbury

Simon Lewis

Kyle Moreno-Gray

I.V

Dan Perkins

Contact Us :

[email protected]

Week Four/ Five (also includes three week break)

Programme: Extended diploma in Graphic Design Project: Magazine CoverUnit: 39 Typeface & letterforms/ 40: Typographic & layout designCohort: Graphic Design year 1Issued: 5th December 2011

Deadline: 16th December 2011Schedule: 9 weeks (inclusive of christmas break)

Type to enter text


Pay close attention to how your visual presentation will be structured and you will need to consider the verbal and non-verbal message and meaning communicated in your work, as well as the aesthetic value. Pay close attention to the ʻPage layout conventionsʼ as studied in weeks 4-5.

Final magazine cover and custom designed font. You should create the letters needed for your presentation. This could also be a mix of numbers, if required). Pay close atention

Using Digital techniques create your final presentation cover. The outcome should also utilise high quality images for a professional outcome. Pay close attention to layout and detail.

Evaluation (This must explain your design process, your theme, your ideas behind your typeface, etc). ʻYou should also name your new designed typeface as if it was to be commercially retailedʼ. You will also need to review your entire final outcome, i.e same as your research.... the anatomy of your typeface, page layout, meaning, language, mood, target audience, etc. You should also include an image of your magazine cover and explain the page conventions as investigated recently in your research (i.e columns, margins, header, bleed, etc).

Finally, you will present your final visual to your group. It is essential that you fully explain the theme of your presentation, the style of your typeface, the legibility of your final layout, and any other forms of related terminology that you select necessary. You will all then be expected to peer assess one another.

You will be working towards Unit 39 Learning Outcomes [3, 4]You will be working towards Unit 40 Learning Outcomes [3, 4, 5, 6]

Lecturers :

Tony Newbury

Simon Lewis

Kyle Moreno-Gray

I.V

Dan Perkins

Contact Us :

[email protected]

Week FiveProgramme: Extended diploma in Graphic Design Project: Magazine CoverUnit: 39 Typeface & letterforms/ 40: Typographic & layout designCohort: Graphic Design year 1Issued: 9th January 2012

Deadline: 16th January 2012Schedule: 9 weeks (inclusive of christmas break)

Type to enter text


Unit Objectives

Typeface & Letter Forms (Unit 39)

Type and letter forms have been integral to communication between people for centuries. Artists, craftspeople and designers have used the printed word and letter forms as a central part of their creative work. Artists have used type and letter forms in paintings as a pictorial element, graphic designers use them in advertising and people use them daily in everyday situations, for pleasure and to communicate.

This unit focuses on both theory and practice. The study of others’ use of typefaces and letter forms is an integral part of our understanding of contemporary developments in graphic design. As typefaces and letter forms have evolved, so too has graphical communication. Issues such as legibility, production and changes in language, communication technologies and social organisation have also affected this evolution.

Learners will have the opportunity to explore and work with typefaces and letter forms, and will learn the correct names and terminology for the various parts of a letter. This unit will be invaluable for learners wishing to pursue a career that involves typography in graphic communication such as publishing houses, web design, illustration or font design. This unit provides underpinning knowledge for other specialist graphic units which all provide useful supporting material for this unit.

This study of theory and practical exploration of typeface and letter form structure can then be applied by learners in developing personal practical work through experimental design. The design tasks will challenge learners to exploit the potential for experimentation in a variety of materials. They will also have the opportunity to consider alternative methods for developing designs in type. This might include working with found objects or using 2D or 3D making techniques to produce innovative design work. It can also involve technology such as printers, digital camera, photocopier, scanner or ICT software.


Deadline: ?Schedule: 10 weeks (inclusive of christmas break)


Grade Criteria:UNIT 39: Typeface & Letter Forms

To achieve a ʻPassʼ Grade the evidence must show that the learner is able to:

1. Discuss historical and contemporary developments of typefaces and letter forms

2. Describe how typeface styles and letter forms communicate a message

3. Identify the correct terminology for typefaces and letter forms

4. Produce design work that explores typefaces and letter forms.

To achieve a ʻMeritʼ Grade the evidence must show that the learner is able to:

1. Show an individual approach when investigating historical and contemporary developments of

typefaces and letter forms

2. Compare how diverse typeface styles and letter forms communicate messages

3. Describe the correct terminology for typefaces and letter forms

4. Produce experimental design work that explores typefaces and letter forms effectively.

To achieve a ʻDistinctionʼ Grade the evidence must show that the learner is able to:

1. Demonstrate an independent and informed approach when investigating historical and

contemporary developments of typefaces and letter forms

2. Evaluate how typeface styles and letter forms communicate messages

3. Define the correct terminology when working with typefaces and letter forms

4. produce imaginative and original design work that explores typefaces and letter forms.


Unit Objectives

Typographic & Layout Design (Unit 40)

Typographic and layout design surrounds us in our everyday lives, from packaging and posters advertising events or products to websites and newspapers. Many people who use a computer for word processing and to produce layout designs have a basic knowledge of typographic and layout conventions. By developing understanding and skills in this area learners will be able to use typographic and layout design principles to produce informed and creative design solutions.

Designers need to know about number of areas relating to the wider art and design industry. Typographic and layout design is a working element of a number of areas in art and design, such as graphic design, image manipulation and web design. In this unit learners will develop knowledge and practical design skills relevant to designing page layouts. Learners will also be taught the correct use of a set of rules or conventions which are part of accepted typographic practice. They will be able to use the correct terminology relevant to a wide range of typographic applications and use their knowledge to develop ideas for applications such as page layouts, posters, corporate identity, signage, advertisements and CD booklets. Learners will be taught how to recognise factors that may improve or impair legibility and how to address these factors creatively. Learners will use industry standard desktop publishing and font design software as they work through the unit.

Whether designing for magazines spreads, posters, signage, web pages or packaging, using typographic and layout rules and conventions is accepted practice within the art and design industry.This involves using relevant computer applications and incorporating grids through to legibility, scale and investigating copyright issues. To further complement this practical side of typographic and layout design learners should be taught to use the correct terminology in the context of what they are designing/producing. By understanding more about the terminology and conventions used in typographic design learners will be able to produce informed graphic design using type with a degree of subtlety and sophistication.

To further contextualise their work learners should present their ideas for this unit in an industry appropriate manner such as an exhibition, seminar, formal presentation or critique.




Grade Criteria:UNIT 39: Typographic & Layout design

To achieve a ʻPassʼ Grade the evidence must show that the learner is able to:

1. Assess examples of layout design

2. Assess examples of typographic design

3. Identify terminology used in layout design

4. Identify terminology used in typographic design

5. Produce typographic and layout designs for a given outcome

6. Review own design outcomes.

To achieve a ʻMeritʼ Grade the evidence must show that the learner is able to:

1. Compare and evaluate examples of typography and layout design

2. Describe and use terminology and conventions

3. Produce effective page layouts and typographic designs for defined outcomes

4. Present own design outcomes coherently in terms of effectiveness.

To achieve a ʻDistinctionʼ Grade the evidence must show that the learner is able to:

1. Use independently identified and evaluated examples of typography and layout design to

inform ideas and opinions

2. Define and use terminology and conventions comprehensively to produce exciting and

innovative page layouts for set briefs

3. Present own design outcomes fluently in terms of effectiveness, demonstrating an informed opinion.


Notes & Formative Assessment

Formative Feedback:_______________________________________________________________________________________________________________________________________

Areas to develop:_______________________________________________________________________________________________________________________________________

Formative Grade:

Student Comments:_______________________________________________________________________________________________________________________________________

Student signature:_____________________________________________

Tutorʼs signature:_____________________________________________



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