Types of musicBY HAMZA HASAN

Jazz

 Jazz music videos tend to contain quite upbeat emotions which match the quite rhythmic beat of the instruments. Bright lights are used to create a quite a nice atmosphere for the audience, which is emphasised by the large open spaces which the artists use to increase the energy levels of the song. The costumes are quite sophisticated and the men are usually dressed in suits and the women are in dresses, which can be quite reflective of the age of the genre. It cold also be argued that the location is 'old fashioned' too. A lot of jazz songs are set on the streets, in shops or just generally run down areas. This can be used to lighten the mood because these run down areas are almost 'built put' by the happier vibes of the song.

Example

ELIZA DOOLITTLE - BIG WHEN I WAS LITTLE

Rap

Rap music videos are often performance based, however there are some strong editing cuts between concept and narrative, which gives the audience the impression that the video is a combination of the two. Within a rap music video, casual clothing is normally worn. This is typically loose and baggy and is often accompanied by large pieces of jewellery (chains, etc.). There are sections of direct contact with the camera where the artist will look straight at the audience, which can sometimes be deemed as quite oppressive as they are forcefully trying to display their views to you, which is further emphasised through their strong gestures and facial expressions. Today, a lot of rap artists have another artist featuring in their track (male rappers often use female singers to vocalise the chorus) and the female is usually scantily clad - to make them look more alluring and desirable to the mainly male dominated industry.

Example

EMINEM-LOSE YOURSELF

Indie

Usually narrative based videos which include instruments like guitars and keyboards. These videos are often quite low budget and have a simplistic style which makes them portray realism rather than the rich high-life you see in pop music videos. An independent company usually works with the artist to make the music video which emphasises the unique style of the video and the unique style of the artist.

example

BOMBAY BICYCLE CLUB - COME TO

Techno/EDM

9. Hand-held camera work is often used for techno music videos and there are rarely any static shots. The variety of camera shots and angles is very high, however a lot of close ups of the lead singers are used. Techno videos are usually filmed in a nightclub with lots of flashing lights, people dancing, modern teenage stereotypes (alcohol, drugs and fashionable clothing), attractive men and women in skimpy clothing, high key lighting and a general fun atmosphere. There are also lots of fast paced shots which match the tempo of the beat, and they change every couple of seconds. The shots are usually cut together to tell a narrative - a cliche example would be a romance between a man and a woman.

example

DAVID GUETTA FT. KELLY ROWLAND - WHEN LOVE TAKES OVER

R ‘n’B

. Hip hop is closely associated with rap and R'n'B and is stereotypically related with Latino Americans and African Americans. Few musical instruments are used within the genre as most of the sound is synthetic. Some famous artists within this genre include Dr Dre and DJ Kool Herc. There is frequent use of low angled close ups within the videos as these are used to imply power, and emphasise the status of the artist. The men tend to wear baggy trousers and shirts but can sometimes be seen topless and heavily clad in jewellery. Women on the other hand wear very little, which in turn makes their videos seem quite misogynistic as they are usually objectified by the men. The videos are often a combination of performance and narrative. R‘N’B

EXAMPLE

LADY GAGA FT. R KELLY - DO WHAT U WANT

HOUSE

This kind of music is a sub genre of electronic dance music. The videos include messages of love, drugs and sexuality which often include repetitive arrangements of dancing and drinking in a dance club. The DJ doesn't normally appear in the video and if, on a rare occasion, they do then they are barely included, and are just shown at the head of a club performing a set. It is normally the lead vocalist that instead takes the lead within the video and are usually seen performing. The videos are often fast paced and performance based, the songs often don't have lyrics or use repetitive arrangements.

example

DISCLOSURE - LATCH