TyreSafe CIO meeting

27 November 2018

• Compliance statement & Apologies for absence:Stuart Jackson, Chairman, TyreSafe

• Finance:Christine Joyce

• Communications YtD results 2018:Jason Simms

• Tyre Safety Month 2018:Christine Joyce; Jason Simms

• TyreSafe Briefing 2019:Christine Joyce; Jason Simms

• Part worn activity & Trading Standards:Christine Joyce; Jason Simms

• Forthcoming campaigns:Christine Joyce; Jason Simms

• Forthcoming activities:Christine Joyce; Jason Simms

• Membership & revenue:Christine Joyce; Jason Simms

• Late Business: Chaired by Stuart Jackson

Stuart Jackson, Chairman

Welcome, Compliance statement & Apologies for absence

Christine Joyce

Finance

Communications Results 2018

Print & broadcast coverage 2018 vs 2017

• Broadcast coverage (x3 BBC TV + radio)

• Part worn

Articles Circulation EAV

Total Nov 2017 to Oct 2018 806 186,231,806 £1,583,032.48

Total Nov 2016 to Oct 2017 892 121,019,681 £1,315,433.42

Variation % -10.7% 35.0% 16.9%

Social media – key stats 2018 vs 2017Followers/Likes Reach Engagement

2,016 (19%) 430,205 (+24%) 4.5%

Followers Impressions Engagement

5,861 1,226,200 (+22%) 1.1% (-3.7%)

Subscribers Views Shares

328 (17%) 36,700 (22%) 823 (52%)

Social media – key moments

Website – key stats

Website – behaviour on site

Casualties – change in reporting by DfTSlight injuriesIn 2017… this figure is as reported to the police and is not comparable to earlier years due to changes in severity reporting.

Casualties Year Killed Serious KSI

% reduction

in tyre-

related KSI

since 2006

% reduction

year-on-year

tyre-related

KSI

Slight

All tyre-

related

casualties

% reduction all

tyre-related

casualties since

2006

% reduction

year-on-year all

tyre casualties

since 2006

2006 44 263 307 - 1320 1627 -

2007 46 237 283 7.8% 7.8% 1408 1691 -3.9% -3.9%

2008 36 228 264 14.0% 6.7% 1169 1433 11.9% 15.3%

2009 20 196 216 29.6% 18.2% 1168 1384 14.9% 3.4%

2010 18 172 190 38.1% 12.0% 1020 1210 25.6% 12.6%

2011 28 177 205 33.2% -7.9% 931 1136 30.2% 6.1%

2012 25 169 194 36.8% 5.4% 1044 1238 23.9% -9.0%

2013 18 158 176 42.7% 9.3% 792 968 40.5% 21.8%

2014 28 196 224 27.0% -27.3% 901 1125 30.9% -16.2%

2015 16 146 162 47.2% 27.7% 746 908 44.2% 6.2%

2016 8 150 158 48.5% 2.5% 718 876 46.2% 9.5%

2017 17 147 164 46.6% -3.8% 555 719 55.8% 25.7%

RAS50007 Casualties

201 - Tyres

i l legal, defective

or under inflated

Casualties – change in reporting by DfT

Casualties – change in reporting by DfT

Contributory factor reported in accident1 Number KSI

Contributory factor reported in

accident1 Number KSI

2011 Tyres illegal, defective or under inflated 1,136 205 2011 Driver using mobile phone 571 97

2012 Tyres illegal, defective or under inflated 1,238 194 2012 Driver using mobile phone 548 96

2013 Tyres illegal, defective or under inflated 968 176 2013 Driver using mobile phone 660 121

2014 Tyres illegal, defective or under inflated 1,125 224 2014 Driver using mobile phone 769 135

2015 Tyres illegal, defective or under inflated 908 162 2015 Driver using mobile phone 706 121

2016 Tyres illegal, defective or under inflated 876 158 2016 Driver using mobile phone 780 172

2017 Tyres illegal, defective or under inflated 719 164 2017 Driver using mobile phone 773 178

5 yr total 4,596 884 5 yr total 3,688 727

5 yr average 919.2 176.8 5 yr average 737.6 145.4

TSM 2018

NRPIF / Rogue Trader

“As a Lead Investigator for Road

Death Investigation I was shocked

and appalled at the way Part Worn

Tyres are recycled through the

industry and the total disregard by

the vast majority to Road safety

inspecting and repairing of part

worn/second hand tyres”

Road Police Officers, Trading Standards Officers, DWP

and Environment Agency

Newcastle & Gateshead

Cleveland and Durham

West Yorkshire

NottinghamEast Sussex

South Lanarkshire

N Lincs

York

Rotherham

Radio day

BBC Essex

BBC Scotland

BBC Surrey

BCB

Big City Radio

Bolton FM

Central FM Scotland

Forest FM

Kingdom FM

NewsHub

Radio Jackie

Radio Saltire

SFM

Sky News Radio

UCB

WCR

Wycombe Sound

Radio Station

Comms results TSM

Total Oct 2017 (inc radio day) 299 49,912,552 £314,674

Total Oct 2018 (inc radio day) 201 57,011,414 £301,904

TyreSafe Quiz

Partner activities

Feedback

Over to you

TyreSafe Briefing 2019

Briefing & Awards 2019

Venue

Format

Burton upon Trent

Briefing, exhibits & demonstrations

TSM 2019 scamps

TSM 2019 scamps

Part worns

NRPIF / Rogue Trader

“As a Lead Investigator for Road

Death Investigation I was shocked

and appalled at the way Part Worn

Tyres are recycled through the

industry and the total disregard by

the vast majority to Road safety

inspecting and repairing of part

worn/second hand tyres”

Road Police Officers, Trading Standards Officers, DWP

and Environment Agency

Newcastle & Gateshead

Cleveland and Durham

West Yorkshire

NottinghamEast Sussex

South Lanarkshire

N Lincs

York

Rotherham

Non compliance in the retail of

part worn tyres presents a serious

risk to road safety but there are

other factors:

• Part worn outlets can be ‘fronts’

for organised crime

• Loss of revenue for

HMRC/economy

• Environmental impact

SAFETY IS THE PRIORITY

HOLISTIC, MULTI-AGENCY/PARTNER APPROACH

HOLISTIC, MULTI-AGENCY/PARTNER APPROACH

HOLISTIC, MULTI-AGENCY/PARTNER APPROACH

On this site you will find Part Worn Tyres from Tyre fitters and individuals across the country, available for local collection or shipment to your home address

• Time to ramp up partworn-tyres.co.uk?

• Fresh materials: guidance for retailers and TS

Forthcoming campaigns

Home Safely 3 & 4

Share your knowledge – let’s all get Home Safely

Phase 1 Phase 2 Phase 3 Phase 4

Van

• Materials to reach drivers in their vans

• App

• Home delivery pushing up sales

Caravan, Motorhome & Motorcycle

• Refresh and push out

Leaflet

SUMMER CAMPAIGN

Infographic

YOUNG DRIVERFresh approach

Vlogger

2.5 million provisional licence between 17 and 25

YOUNG DRIVER

3.3 million full licence between 17 and 25

Forthcoming activities

Activities

• Comms lead workshop

• Charity car wash

• Shopping centre proposal

• Sky AdSmart

Tyre emoji's concept • Social media assets

Membership & revenue

Membership & revenue

• Costco• Compilator• Motorcycle – MCIA• Confused.com• Motokiki

• Options for additional revenue

Late business