týrsday - sports interactive europe 2016
TRANSCRIPT
October 6th 2016
Sports interactive Europe
todaySports interactive europe 16
1. Týrsday
2. Content Olympics
3. Win or lose?
4. Take Aways
TÝRSDAYABOUT US
By combining the best of content and technology Týrsday
helps her clients with building daily traffic on their owned
online platform.
In a natural and seamless way prominent visibility is
gained within their target demographic and trust is built.
Týrsday services
✦ Feasibility studies
✦ Strategy and concepting
✦ Publishing, distribution and aggregation technology
✦ Content and Community management
TÝRSDAYABOUT US
With over 20 years experience in digital strategy, content
and technology, we have worked for many brands.. We
know everything about:
✦ (sports) content;
✦ marketing strategy & branding;
✦ technology with global impact.
Týrsday combines the best of both worlds content and
technology.
TECH meets CONTENT
Arie Boomsmaour clients
Dutch celeb with big TV audience. Writes, plays and owns
a series of gyms.
Partnership with Arie Boomsma & VondelGym.
Týrsday
✦ strategy
✦ two platforms
✦ arieboomsma.nl
✦ vondelgym.nl
Ferry Weertmanour clients
Týrsday launched Team Týrsday supporting ten athletes
on their way to Rio de Janeiro. Athletes in “small sports”
lik: judo, track and field, swimming, sailing and
beachvolleybal.
Ferry Weertman and Sharon van Rouwendaal
✦ website and social media
✦ content strategy
✦ content and support / coaching
ROEIEN.NLour clients
Týrsday worked closely with the nationaal rowing
association and its sponsor Aegon and developed a
concept for their platform: roeien.nl.
Total project ownership.
Tyrsday is responsible for:
✦ strategy
✦ three platforms
✦ editor in chief
✦ content creation
✦ community management
✦ seeding of content
ruiters in oranjeour clients
Týrsday worked closely with the nationaal equestrian
association and its sponsor Rabobank and developed a
concept for their platform.
Tyrsday is responsible for:
✦ strategy and concept
✦ 1 platform and activation pages
✦ education team of KNHS
✦ format development
Rabo livour clients
Týrsday worked closely with the team of Marianne Vos
and its sponsor Rabobank and developed a concept for
their platform.
Tyrsday is responsible for:
✦ strategy and concept
✦ 1 platform and activation pages
✦ forming editorial team
✦ educating the athletes
✦ format development
content olympics
StrategyCases: when you don’t win
Who is Churandy
Story lines
Ambitions
Personal brand
platformCases: when you don’t win
Guinee pig
Permanent development
Perfect integration of social media and branded platforms
Leverage different types of content
contentCases: when you don’t win
Cases: when you don’t win
partnersImplicitly
Explicitly
Cases: when you don’t win
results
Who is Anna
Story lines
Ambitions
Personal brand
Strategywhen you win
platformwhen you win
Personal platform # 20
Permanent development
Perfect integration of social media and branded platforms
Leverage different types of content
contentwhen you win
partnerswhen you win
Implicitly
Explicitly
resultswhen you win
Take aways
strategy leadsTakeaways
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This is not a interns job, it takes resources:
✦ money
✦ people
✦ energie
✦ technology
Start with your ambitions!
start earlyTakeaways
Be prepared for when the busy times come.
Take time to
✦ build an audience
✦ get to know the technology and the content
✦ be happy sharing
✦ most of all: create trust
invest in your communityTakeaways
Your fans or amateurs are out there.
Invite the closer to you by:
✦ finding the influencers
✦ exploring who already shares content
✦ offering them value
✦ listening to them
Embrace your fans.
“Any place, any where, any time”
24/7
Most of the time there is no news, so make sure
that when there is something to share, you do
share it.
Use a ontent planning.
always onTakeaways
let technology work for youTakeaways
So much technology is already out there.
✦ use social media (and google) for the start of the
connection (funnel)
✦ get people to your website (and your database)
✦ facilitate sharing of content (to social media)
✦ facilitate “cross selling” to other content or to your
(commercial) partners
Create extra value on your own platform.
Where is the love?Takeaways
Don’t be boring and don’t make business like content.
Share the fun.
Embrace your fans.
create valueTakeaways
The value that will be created can come in different
forms:
✦ new fans of happier fans
✦ more engagement
✦ sponsoring (new ones or better deals)
✦ subsidies
✦ ideas
✦ relationships / influence
✦ post career.
change of sports - eventsnext steps
Sponsors change.
Business models change.
Leverage the new reality of sports.
change of sports - clubsnext steps
Sponsors change.
Business models change.
Leverage the new reality of sports.
a
ContactTÝRSDAY
Gijsbregt Brouwer
+31 650853625
www.tyrsday.com
Mathys van Abbe
+31 650637735
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