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    A N D R E A S H

    . B I T E S N I C H

    Porsche Consulting THE MAGAZINE

    REINHOLD MESSNER, MOUNTAIN CLIMBERSouth Tyrol native Reinhold Messner climbed his first 3,000-meter moun-tain at the age of five. Many first-time feats would follow, and he wouldsecure his premier place in Alpine history books by climbing all fourteen8,000-meter peaks without additional oxygen. But the desire to set re-cords was never what motivated Messner, now 70. Instead, the purist inhim was drawn by the isolation and harmony with nature. He hiked acrossthe Gobi Desert, and skied across the Antarctic and Greenland. Whendoing so, he deliberately rejected modern aids such as satellite phonesor high-tech equipment. In addition to his excursions, the geodesist haswritten around fifty books plus articles for major periodicals, and to-gether with his Messner Mountain Foundation he is working to protectmountain peoples worldwide and promote their concerns.

    MARIA SHARAPOVA, TENNIS PLAYEROriginally from Siberia, Russian tennis ace Maria Sharapovafirst attracted attention at the age of six when MartinaNavrtilov discovered her on a scouting tour in Moscow.The following year Sharapova moved with her parents toFlorida. There she started training under tennis guru NickBollettieri, who was impressed by the ambition, self-disci-pline, stamina, and powers of concentration already presentin the young girl. She started playing professionally at 14,although for reasons of age was only allowed to enter a limitednumber of tournaments. Now 27, she has won 36 titlesin-cluding five Grand Slam tournamentsand topped the worldrankings for a total of 21 weeks. Sharapova also works forIMG Modelsthe largest photo model agency in the world

    and has founded her own line of candy, called Sugarpova.

    Whenever I h ve en o ntered m jor di ltie in my life, Ive one te f rther, tho h there werent ny ob t le or roblem .

    Thi motiv tion i wh t drive me to never let , b t in te d tolw y try to be little better nd not only in mo nt in limbin .

    One of the most ful lling and challenging things about the gameof tennis is the personal responsibility that comes with the sport.Discipline, hard work, and a continuous drive to improve a ect your

    game and are the main factors that contribute to overall success.

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    A U T O B I L D / M

    . M E I N E R S

    L V M H

    Porsche Consulting THE MAGAZINE

    What exactly goes into outstanding performance? A well-thought-out approach and perfectexecution from the initial idea and its development all the way through to completion. An eye forthe big picture and a drive for perfection are what lead to superior performance. This is whatthe experts at Porsche Consulting call operational excellence. And such excellence is not onlyto be found in industry. Here, on the pages of this magazine, distinguished women and menshare their path to excellence.

    WALTER RHRL, RALLY DRIVERHes nicknamed the tall guy. Although the the greatestor the best might be even more apt. In Italy, rallydriving legend Walter Rhrl (67) was voted the best driverof all time in 2003 by one hundred drivers, co-drivers,and motorsports journalists sur veyed by the magazineRally-Sprint , and racing experts in France named him

    Rally Driver of the Millennium in 2000. Fitting acknowl-

    edgement for an unparalleled career that has includedtwo drivers world tit les, a European championship, andcountless individual victories at world championship racesas well as overall rally honors. Rhrl was a four-time win-ner of the Monte Carlo Rally alone. Formula One star NikiLauda described his driving style as genius on wheels.A successful skier as a young man, Rhrl transferred a lotfrom precisely that sport to racing. Youve got to planfor the curves correctly and drive into them at the righttime, he says, without too much correcting, sliding, orpushing after the fact.

    Ive lw y been ddi ted toerfe tion, not eed. When I enter rve I w nt to take it on the

    ideal line. When I succeed in doinomethin erfe tly, Im lmo t

    ne e rily very f t well. Ex ellenterform n e ome from

    o er tion l erfe tion.

    TAKING IT ALL IN

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    D A R I O A C O S T A

    C O R B I S

    Porsche Consulting THE MAGAZINE

    BRIAN JOHNSON, MUSICIANAC/DC has been a rock n roll icon for decades. With singer Brian Johnson (66), thisAustralian band has delighted millions of fans worldwide. With booked-out world toursand sales of over 200 million albums, AC/DC has set records in numerous categories.In addition to all of his work for the band, which was voted into the Rock and Roll Hallof Fame in 2003, Johnson still finds time to celebrate his passion for automobile rac-ing in a very special way. As well as racing himself, he has been hosting the BritishTV show Cars That Rock since the beginning of the year. He also writes books and isplanning something eagerly awaited by the hard- rock world: a new world tour anda new album.

    ANNA NETREBKO, OPERA SINGERWhen the young Anna Netrebko sang the role of Donna Anna in Mozarts Don Giovanni at the Salzburg Festival on a Julyevening in 2002, the audience broke into frenzied applause. The Russian soprano then embarked upon a triumphalmarch across the stages of the worlds great opera houses. She opened three successive seasons at New YorksMetropolitan Opera alone, and Time magazine put the reigning new diva of the early 21st century onto its legendaryTime 100 list of the most influential people in the world. Critics have called her Audrey Hepburn with a voice on accountof her dark, even intonation and her confident stage presence. Anna Netrebkos CDs and DVDs have topped the chartsworldwideand a new milestone for the 43-year-old singer is Deutsche Grammophons first complete recording of VerdisGiovanna dArco with her and Plcido Domingo, from a live performance at the Salzburg Festival in 2013.

    My dien e ex e terfe tion. For th t I need

    di i line nd t min . The month of re r tionle d to thi moment

    when everythin h to be wle . The l e i not j t the rew rd for ll of thee ort; it l o h llen e me

    to be ome even better.

    We ro , we roll, we h ve f n, nd it ll loo o e y. Of o r e, wh t oe on behind the ene i very different tory: te mof 85 wor in in ni on with the b nd nd e h other. Li ht ,

    o nd, vi l, nd yrote hni effe t they m t be in om leteh rmony. The re i ion of the rew behind e h how i vit l to

    the end rod t. B t mo t im ort nt of ll i th t yo m t love wh t yo re doin .

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    G E T T Y

    Porsche Consulting THE MAGAZINE

    My te m nd I h d 208 e ond from theen ine f il re ntil the emer en y l ndin in

    the H d on River. Tho e e ond ry t llized40 ye r of trivin for ex ellen e, te hinle der hi nd te m-b ildin ill , ndlifelon le rnin whi h llowed to be o

    e f l th t d y.

    CHESLEY SULLENBERGER, PILOT US Airways pilot Chesley Sullenberger (63) had just milli-seconds to make a momentous decision on a cold Thurs-day morning. On January 15, 2009, he landed his ap-proximately 77-ton Airbus A320 on the icy waters of theHudson River in New York. An emergency water landing!Shortly after the plane took off from LaGuardia Airport,it struck a flock of birds, which put both engines out ofcommission. The planes drastic drop in altitude made i timpossible to either return to LaGuardia or to continueon to nearby Teterboro Airport in New Jersey. With radiocontact gone as well, Sullenbergers masterful feat offlying saved 155 people from certain death. Photos ofthe Airbus on the Hudson River were immediately sentaround the world on Twitter, reaching millions of peoplewithin seconds.

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    K A T Y H A R R I S

    G E T T Y

    Porsche Consulting THE MAGAZINE

    In trivin to be ome the be t l yer o ible, I tilize verytron te m ro nd me, whom I tr t one h ndred er ent.

    The bene t when everyone wor lo ely to ether reenormo , nd ive me the e to on entr te on my job.

    E h roje t i niq e. None i li e the other. Yo t rt over in from r t h nd follow the e i r le . De ite ll e i tion

    nd dver itie , only n r hite t re th t i en itive to the lt rend lim te of it l e, ombined with environment l t in bility,

    i rod t of th t holi ti w y of o er tion l ex ellen e thin in .

    LORD NORMaN FOsTER, aRcHITEcT

    No one has made such an impressive mark on the world as the British architect NormanFoster. The glass dome on the German parliament building in Berlin, the Chek Lap KokAirport in Hong Kong, the Carr dArt museum of contemporary art in Nmes: many of hisimposing works have become landmarks of their cities. Foster (79), a qualified pilot withan ascetic streak, has always set new s tandards with his works yet never suppressed whatwas already there. A view of the big picture is important to him, coupled with respect forthe qualities of the past, the possibilities of the present, and the consequences for an un -certain future. One secret of his success is the ability to learn from key moments. Everytime that Ive flown an airplane, visited a steel plant, or observed a car mechanic at work,Ive learned something new that I can apply to buildings, he says. Today he runs architec-ture offices around the world; he has won around 100 national and international competi-tions and received over 600 awards for his excellent designs. Born into a working-classfamily, he received a very personal honor from the Queen in 1990 upon being knighted. In1999 he took the title Baron Foster of Thames Bank and was made a life peer.

    HENRIk sTENsON, gOLF pRO

    Swedish professional golf player Henrik Stenson could hardly havefallen any further. After climbing as high as fifth in the world rankings,he wasnt even among the top 200 anymore in early 2012. What hadlooked like a picture-perfect career now appeared to be over. But any-one who wrote off the 38-year-old Swede back then was in for a sur-prise. Stenson reorganized his team. He found a new caddy, broughtback his old mental coach, hired a manager, and took on another phys-iotherapist. No stranger to hard work, he drew up a meticulous, self-disciplined planboth for his game and his mentalityand succeededin doing what no professional golf player had ever done before. In2013 he won both the FedExCup on the American PG A tour and theRace to Dubai on the European tour, and advanced to the number one

    spot in the world. His reward for a year of near-perfect golf amountedto around 19 million dollars.

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    P O R S C H E A G

    Porsche Consulting THE MAGAZINE

    MIcHaEL MauER, pORscHE cHIEF DEsIgNER

    No pencil is safe when hes around. Michael Mauer (52) often starts sketching at the breakfasttable. His drawings are usually of sports cars, for that is his mtier. In the 1980s he studied auto-mobile design at Pforzheim University. And since 2004 he has directed the design departmentat Porsche. As chief designer, Mauer is responsible for all of the model series and is charged withtaking innovative directions while at the same time remaining true to the core of the Porschebrand. His work is marked by a predilection for minimalism and clarit y. Just a few of his lines willreveal a characteristic form, which then becomes the focus. But artistic leeway also needs totake numerous framework conditions into account. To me, operational excellence means thatwe produce excellent results within specified periods of time, says Mauer. Every design hasto be feasible and fit precisely into the production processes. Porsche brings together everyoneinvolved at an early point in time in order to prevent mistakes from even arising.

    My te m nd I develo de i n for the f t re with the re te t re e t for the t. We fo on

    the e en e while t in every det il into o nt. The mo t im ort nt thin , however, i to never beti ed with wh t yo ve hieved.

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