User Orientation in Nationaland European context

INTER-REGIONAL FORUMON DEVELOPMENT AND SERVICE-ORIENTEDIP ADMINISTRATION

1–2, JULY, 2008 GENEVA, WIPOEva BakosHungarian Patent Office

The VIVACE Programme

Activity Plan for FosteringEntrepreneurial IPCompetitiveness

Prelude: : 2259/2002. (IX. 4.) Govt. Act - ActivityPlan for fostering IP activities of SMEs

VIVACE program = Activity Plan for FosteringEntrepreneurial IP Competitiveness

Aim: to foster IP activities of SMEs,to improve IP culture

to improve competitiveness

Time span: 2004-2008

VIVACE ProgramVIVACE Program

PILLARS of the

I. Building Networks and Services

II. Raising Awareness and ExpandingEducation

III. Provision of Economic Incentives

VIVACE Programme

TheThe NationalNational IPIPInformationInformationNetworkNetwork

Know yourclients

to serve them!

I.I. Building Networksand Services

National Innovation and IP survey

Questionnaire! Company profile

! Effect of EU accession on doing business

! Product differentiation (marketing,P, TM, D)

R+D, innovation knowledge and activityIP awareness and activity

I.I. Building Networksand Services

Results of the Survey 1.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Competitiveness

Profitability

Domestic sales opportunities

Price negotiation capability

Effect of EU accession on doing business of HungarianSMEs

worse un-changed better

8,71

17

17

49,950,4

0 10 20 30 40 50 60

Téves megjelölések

Földrajzi árujelzHasználati minta

Formatervezési mintaSzabadalom

Védjegy

Az iparjogvédelmi oltalmi formák ismertsége (%)Cunoasterea/utilizarea tipurilor de protectie

14%

7%

1%

2%

TM

P

D

UM

Knowledge and application %of the different forms of IP

TrademarkPatentDesign

Utility modelGeo. indicator

False

Results of the Survey 2.

II.II. Raising Awareness andRaising Awareness andExpanding EducationExpanding Education

VIP CampaignEntrepreneurial Information Programon Innovation (Launched in September 2005)

Training for the Service Providers 16 Partnering Higher Education Institutions E-learning modules

III.III. Provision of EconomicProvision of EconomicIncentivesIncentives

Protecting IP abroad:90% of expenses covered since 2003

Tax incentive

The expenditures spent on obtainingand maintaining national IP protection can

be deducted from tax base(Since 2005)

Some Results of the ProgrammePerformance indicators 1.

The VIVACE Programme in the Media and Events

Events

Media

0

50

100

150

200

250

300

350

Sept. - Dec. 2004 Jan. - Dec. 2005 May - Dec. 2006

occasion

Some Results of the ProgrammePerformance indicators 2.

Preformance indicators of the VIVACE Programme

0

2 000

4 000

6 000

8 000

10 000

12 000

Sept. - Dec. 2004 Jan. - Dec. 2005 May - Dec. 2006

persons

database

written

walk in

phone

Requests

Results of the cooperationin 2004-2007.

• Setting up a national industrial propertyinformation network in co-operation with theHungarian Chamber of Commerce andIndustry• Entry of the PATLIB Centres• Standardized training, standardized services• Presence in Media, campaign, website• SME survey• Country-wide quiz for SMEs on IP

Recognition of the EC

• BenchmarkingNational and RegionalSupport Services forSMEs in the Field ofIntellectual andIndustrial Property• Between the best 15services in Europe bythe survey of EC

Regional SupportServices forSMEs in theField of

Intellectual andIndustrialProperty

• VIVACE programme has been chosen as one ofthe fifteen cases of good practice in Europe

• Detailed description in PRO INNO Europepaper No. 4. or

• http://www.proinno-europe.eu/index.cfm?fuseaction=page.display&topicID=290&parentID=89

Objectives for2008

• Diversification ofservices

• Closer co-operationbetween innovationsupportingorganizations

• Closer contact withSMEs

• More effective co-operation with the helpof an internationalnetwork to fulfil theLisbon Agenda

New tasks

• Awareness raising of registered and non-registered protection forms• Fight against counterfeiting• Information on enforcement• Prefiltering and profile assessment of SMEs’innovation• Regional marketing campaign• Cooperation in fulfilling the tasks of ECprojects

IP-BASEIP AWARENESS AND

ENFORCEMENT: MODULARBASED ACTIONS FOR SMEs

PARTICIPANTS

• 20 National Patent Offices, covering 92% of the EUpopulation;

• 3 reputable research organisations with broadexperience in this kind of project (University ofAlicante, Centre de Recherche Public Henri Tudor andInstitute Européene Enterprise et PropiétéIntellectuelle)

• 1 Innovation Agency (Innolux) specialised in the IPfield;

• 1 Textile Technology Centre (CETTEMSA) with wideexperience in analysis of sectoral issues, and a specificinterest in IP;

• 1 Non-profit trade organisation, dedicated to thepromotion of the European textile and apparel industry(EURATEX)

PARTICIPANTS

OBJECTIVES• To significantly raise SMEs’ interest and knowledgeabout Intellectual Property (IP) issues;

• To raise SMEs’ understanding of the need tointegrate IP in their innovation strategies andtheir business planning;

• To improve the protection of SMEs’ IP rightsthrough the increased registration of rights EU-wideand also internationally and increase the use of non-registered protection methods through the effectivepromotion of these methods;

• To improve protection and enforcement by SMEsof their IP rights from infringement whether thisoriginates from within or outside the EU;

• To raise SMEs ability to fight counterfeiting andincrease knowledge on the methodologies availableto detect it;

• To develop actions to promote awareness on IPRprotection to educate the fashion and designindustries (textiles, leather, footwear and furniture)on the risks counterfeiting poses and on the existingmeans and procedures to combat it;

• To promote and support the use of IP rights ininternational research, development andtechnology transfer activities, providing an IPrights support service to actual and potentialbeneficiaries of CIP and Research FrameworkProgramme actions, especially high-tech SMEs andPublic Research Organisations.

OBJECTIVES

TARGET AUDIENCE• Module 1– (Innovative including high-tech) SMEs– SMEs Support Services– IPR Enforcement Agencies– Innovation support actors (networks – Network in Support ofBusiness and Innovation -, agencies, Chambers of Commerce)

• Module 2– Enterprises of the fashion and design industries (textiles,leather, footwear and furniture)

• Module 3– Current and potential participants in CIP and RTD FrameworkProgrammes (SMEs, Universities and Research Organisations)

– Customer of the Network in support of Business and Innovation

MODULES

Thank you for your kind attention

Eva BakosHungarian Patent Office

eva.bakos@hpo.hu