uae’s first teen girl magazine - itp publishing group
TRANSCRIPT
Media inforMation 2008
UAE’S FIRST TEEN GIRL MAGAZINELaunching November 2008
MarketTeenagers today are key spenders with 13 - 18 year olds (of which there are 842 million globally) having far more spending power than any other generation before them. According to the World Bank about 30% of the Middle East population are between the ages of 13 and 18, the largest proportion in the region’s history!
The teenage products market is expected to hit an estimated US$238 billion worldwide in 2008 with today’s teen consumer being more sophisticated, hyper-fashion and brand conscious. Source: Euromonitor
reader Aged 13 - 18 years, thereader is a fun, fearless, trendy young women who is tech savvy and knows what she wants. She loves fashion and celebrity lifestyle and is up to date with the latest style trends, gossip and celeb news. She is in high school and lives at home.
circulation Monthly 19,000 copies circulated across UAE
Magazine Every issue of will be jam-packed with all that matters to teen girls:
Celebrity news, gossip and interviews Latest fashion trends/must-haves Real-life reader stories Top beauty tips TV, movies and music releases Advice and life tips Hot diary events
Available at all major till-points, supermarkets & bookstoresComplimentary distribution to high schools, coffee shops and cinemas.
Owned and published by: ITP Consumer Publishing Ltdwww.itp.com
AdvERTISING PoSITIoN CoST (AEd)
• IFCS 96,000
• DPS 1 84,000
• DPS 2 72,000
• DPS 3 60,000 • Opposite editor’s letter 36,000 • Opposite contents 36,000
• Opposite masthead 36,000
• Opposite contributors 36,000
• Full page 24,000 • Double page spread 48,000• Inside back cover 65,000
• Outside back cover 73,000
• Reverse gatefold 120,000
AdvERTISING SIZE TRIM AREA TyPE AREA BLEEd AREA
• Single page 196mm x 265mm 181mm x 250mm 226mm x 295mm
• DPS 392mm x 265mm 377mm x 250mm 422mm x 295mm
FoR EdIToRIAL ENqUIRES PLEASE CoNTACT
Emily BaxterEditor
Email: [email protected], Tel: 04 210 8349
FoR AdvERTISING ENqUIRES PLEASE CoNTACT
Zara MehmetSales Manager
Email: [email protected], Tel: 04 210 8140
Joseph KhouryCommercial Director
Email: [email protected], Tel: 04 210 8584