uap branding presentation
TRANSCRIPT
UAP A company that distributes
locksmith supplies, with a focus on customer service and ethical
considera;ons.
Key Aspects: Values: Personality:
-‐Quality Products -‐Friendly Service -‐Reasonable prices -‐Security in your own home -‐ ‘Quality Products that don’t cost the earth’
-‐Aimed at Locksmiths -‐Wholesale and logis;cs -‐Ethical approach -‐Informa;ve customer services
-‐Friendly -‐Helpful -‐Personal -‐Professional -‐Strong -‐Proud
Mission Statement
To provide high quality products to locksmiths at a reasonable price and helpful customer service with full considera;ons to the ethical running of the company.
Exis;ng Branding
Changes to be made:
Not Instantly obvious what they did
Too cold and impersonal (In actual fact they were very helpful and personal in their approach.)
Confusing number of different areas with no unifying branding
Con;nuity