ucd14 talk - yaseed chaumoo - designing for smiles (not sales)

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Yaseed Chaumoo Happiness consultant @yaseed

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Page 1: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

Yaseed ChaumooHappiness consultant

@yaseed

Page 2: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

Designing for smiles not sales

Page 3: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)
Page 4: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

Forcing yourself to smile can boost your mood

Page 5: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

Women smile more than men

Page 6: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

There are 19 different types of smiles

Page 7: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

20,000 moments

Page 8: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

Experiencing

Page 9: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

Remembering - telling stories

Remembering

Page 10: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

Changes

Significant moments

Endings

Page 11: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)
Page 12: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)
Page 13: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

1 3=

Page 14: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

The best sites make people happy

Page 15: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

High happiness = high likelihood to return and recommend

Page 16: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

Websites that make people happy

register positive social sentiment

Page 17: UCD14 Talk - Yaseed Chaumoo - Designing for Smiles (Not Sales)

“We don’t choose between current experiences, we choose between

memories.” Daniel Kahneman