uct upstarts 2015: week 13: pitch perfect with the raymond ackerman academy: fwickly

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Connecting you to any product at anytime.

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Post on 18-Aug-2015

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Small Business & Entrepreneurship


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Connecting you to any product at anytime.

WHY?

• Connecting you to any product you are looking for at anytime.

• Connecting locals and tourists to local businesses.

• We sell convenience.• Also promotes local business.

FWICKLY: PROTOTYPE

https://www.facebook.com/fwickly?ref=ts&fref=ts

TESTING

Assumptions Store 1M N M Liquors

Store 2Willy’s

Stores are willing to pay R100 pm.

Store was only willing to pay R50 pm.

Only willing to pay when FWICKLY is established.

Stores are willing to pay for promotions.

Yes Yes

• People willing to use the App - 80%

• Customers to check the page regularly for promotions.

Customer assumptions

COST STRUCTURESAmount of store Price per year Revenue pm Revenue pa

1 - 25 Free R 1 250 R 15 000

26 - 100 R 1 200 R 5 000 R 60 000

101 - 500 R 2 352 R 25 000 R 300 000

501 – 1000 R 3 312 R 50 000 R 600 000

1001 – 2000 R 4 620 R 100 000 R 1 200 000

There will be income from advertisement.

Salaries• Each partner will take 7% pm of our

revenue.• Net profit will be invested in Research and

Development (R&D)

WAY FORWARD FOR THIS BUSINESS IDEA

Marketing We will be reaching our customers by means of social networks. Our flyers will be distributed by tourism agencies and stores which

are on FWICKLY’s platform. Promotions regularly through the Facebook pages of our current

users.

Needs: Webpage designer Data capturers More category stores to be on the webpage For 500 stores we need R2400

FWANK YOU