UEDA LinkedIn GroupWhatdaya wanna do?Whatdaya wanna do?

Mark J James

ED Solutions, Inc.

2010 © ED Solutions, Inc. 1

Current LinkedIn Profile

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•Basic Professional Group

•65 members, all active

•Decent way to drive traffic to web

About LinkedIn

• “A professional network of trusted contacts.”

• 42 Million plus users worldwide, in 170 industries and 200 countries

• Execs in the Fortune 500

• 60% of incomes over $93,000

• Segments:• Segments:

– Executives: 28%

– Networkers/Consultants: 30%

– Late Adopters: 22%

– Exploring options: 20%

• People with incomes of $200K + were seven times more likely to have 150

plus connections than lower income users.

2010 © ED Solutions, Inc. 3

Where does LinkedIn “Fit In”?

• LinkedIn most closely mirrors what you do in the real world.

• You have a rolodex – so does LinkedIn.

• You email people – and can do so on LinkedIn.

• You attend meetings – and can do so via LinkedIn.

• You create committees and Groups, and can do so on LinkedIn.

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• You create committees and Groups, and can do so on LinkedIn.

• You conduct prospecting efforts – and can do so on LinkedIn.

• In short, LinkedIn is an essential tool for economic developers.

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Key Features of LinkedIn

• Your profile

• Your Contacts

• Your Connections

• Status updates

• Groups• Groups

• Events

• InMail Feature

• Other applications

• Advertising (role or UEDAto play here?)

• Mobile Access

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Who is the audience for the

UEDA LinkedIn Profile?

• Members- current and prospective

– Active and associate?

• Sponsors- current and prospective• Sponsors- current and prospective

• Site selection professionals? Others in SS?

• Others? (utility management)?

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Here’s a Suggestion

Public Network Group

• Information on org.

• Case Studies

Private Member’s Group

• Presentations

• Threaded discussion• Case Studies

• Role of utilities in ED

• Featured member

• Sponsor listings

• Calendar

• Membership Application

• Threaded discussion

• Job postings

• Polls

• Sponsor Listings

• Calendar

• Others?

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Tips

• Rewrite profile paragraph- “represent the largest set of economic development (keywords) experts in the private sector”

• Use extended tools

• Complete profile

• Engage members (links to the Forum registration)

• Xobni

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Discussion?

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