UF Bookstore

Price Match Program

Implementation and Marketing Plan

IMPLEMENTATION Order additional Branded Follett Price Match gift cards

(follettpurchasing@follett.com) Print Price Match handouts Order off-campus materials (?) Display in-store signage more prominently throughout

the store, especially textbook department Ensure all employees are knowledgeable about the

program

MARKETING: In-StorePromotional signs in textbook area, by entrance/exit. MAYBE: at registers, entrance of Reitz Union (Museum Road side, by the stairs or elevators) Speaker announcements (like a radio ad)Advertise on TV Screen at the entrance of Gator Gear (commercial?)Small handouts to be distributed to students at the register along with their purchase Flyers (or stickers affixed on boxes) for online orders

MARKETING: Campus PartnersStudent government: integrate into Discount Day advertising

Email advertising to all students within colleges – contact DeansSG Website

UF Bookstore email advertising – include banner ad in emailsIFC/Panhellenic/MGC/NPHC listservsIRHA Television advertisement Reitz Union advertising screensGator Times, The Alligator, Honors Daily

MARKETING: FlyersTabling: flyers for price match handed out at these events

Preview Discount Days Have one or two sales associates do tabling at Turlington during the first week of class.

Post flyers throughout campus in popular spots (library, dorms, dining halls)

MARKETING: Off-CampusMail promotional materialEmail ads Utilize off-campus materials specified in the Quad

MARKETING: Social MediaFacebook

Post about Price Match program (Oracle: two weeks prior to Fall, two weeks post semester start) – refreshing, playful, young toneOccasionally remind customers of program by referencing it in one of the Florida Feature posts. Visually appealing images to catch attentionChange cover photo or profile picture of Facebook page to logo for Price Match Partner with SG Discount Day promotions

Twitter: gain at least 100 followers (currently at 25)Promote Twitter profile on Facebook Tweet about Price Match program (start of fall)Share Facebook post about Price Match via Twitter

Achieve Goal of Increasing Awareness of Price Match

Program!