8/7/2019 Ufone Project Final

1/5

8/7/2019 Ufone Project Final

2/5

General: We could not find any thing generalSpecific:

Saaf awaz

Teri awaz ka jadu where teri directly refers to UfoneClich: A girl forgetting her mobile and a man giving itback to her has become old and obselete.Jargon: Mobile users of other network who have voice

clarity problems with their networkFormal: The start of the advertisement is formalInformal: The end of the advertisement is informal

8/7/2019 Ufone Project Final

3/5

D enotation: App ka mobile and marbaniConnotation:

Barish ki boond jesi(Refers to Ufone voiceclarity)

The girls voice is an indirect reference toother mobile networks that seem very attractive

but have poor voice quality. Abstract: Mugay bhi chabi doo ma nay bhi linemarni hai and oay nikalConcrete: Key, phone, car, bonnet and voice

8/7/2019 Ufone Project Final

4/5

Ufone VoicePhone

ClarityFlirting

8/7/2019 Ufone Project Final

5/5

T hough this is an excellent T V commercial, there isstill room for improvement. T his is how we wouldlike to change the add:

Plot of the add is a clich, albeit a very wellexecuted one.

All the alternative endings in the add should be

taken away.