ugc and millennials: a modern day love story

UGC and Millennials: A Modern Day Love StoryJames Perrin, Head of Content & Social Media

The rise of UGCHow are Millennials transforming content?

Millennials the connected generation- 2.5 million pieces of content on Facebook

- 350,000 tweets

- 300 hours of YouTube videoSource: Viacom

Millennials purchasing power

2.5 billion 137

75% Of the UKs workforce by 2020Contribute to an estimated Billion in spending power

Billion millennials worldwide

Source: Viacom

For Millennials UGC is

35% more memorable than traditional media 50% more trusted than traditional media

Source: IPSOS

20% more influential when it comes to purchasing

Millennials love UGC

Millennials spend

Source: IPSOS

per day with media created by their peers.

5 hours

Millennials love UGC

Source: IPSOS

check social networks at least once per day

71%

Why UGC?What makes UGC so appealing to Millennials?

Maybe theyre born with it

Millennials grew up with the internet. This comfort with social media means they are good at self-promotion and

fostering connections through online media.

TechTarget

Easier than ever

UGC is more accessible than ever before

Trusted

Peer reviews are as trusted as professional recommendations.

Source: IPSOS

More influential than celebrities

68%of Millennials are unfazed by celebrity endorsements

Source: Millennial Central

Their voice:Their wayTaking advantage of UGC to engage Millennials

The Evolution of Content

WikisQ and A sites Blogs

Video ReviewsCompetitions

Social Media

Photos

Forms of UGC

Example: Starbucks

Starbucks earned publicity and proved that they strongly value customer feedback

Example: Burberry

Sales surged 50% Y-O-Y following launch of site

Example: Coca-Cola

Increase in US sales2%

WikisQ and A sites Blogs

Video ReviewsCompetitions

Social Media

Photos

Forms of UGC

of ecommerce shoppers prefer authentic photos from customers over professional photos.

77%Source: Yotpo

The power of picture reviews

Videos are shared

1,200xMore than text and links combined

Source: Simply Measured

The power of video reviews


Video now appears in 70% of the top 100 search results listings

Source: Kiss Metrics


85%more likely to buy a product,after watching a video

Source: StoryBox

Online shoppers are:

Bring experiences to life!

Going viral

Source: JukinVideo

Chewbacca Mom Candace Payne

136 million views in 3 days

Sold out on Amazon, Walmart, Toys R Us and many more

Now selling for $300 on EBay!

Wrapping up

Takeaways

Millennials find UGC more trustworthy, and more memorable than other forms of media

UGC is increasingly more available to create, view and share

Businesses can take advantage and let customers do their content marketing for them!

Bring reviews to life!

James Perrin, Head of Content & Social

[email protected]

UGC and Millennials: A Modern Day Love StoryThe rise of UGCMillennials the connected generationMillennials purchasing powerFor Millennials UGC isMillennials love UGCMillennials love UGCWhy UGC?Maybe theyre born with itEasier than everSlide Number 11TrustedMore influential than celebritiesTheir voice:Their wayThe Evolution of ContentForms of UGCExample: StarbucksExample: BurberryExample: Coca-ColaForms of UGCSlide Number 21Slide Number 22The power of video reviewsThe power of video reviewsBring experiences to life!Bring experiences to life!Going viralGoing viralChewbaccaMom Candace PayneWrapping upTakeawaysBring reviews to life!Bring reviews to life!Slide Number 34

ugc and millennials: a modern day love story

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