uhd format proposal (draft3) strategy...– [2] make recommendation for core uhd bd functionality...

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UHD Format Proposal (DRAFT3) October 30, 2013 Sony Sony Confidential page | 1

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  • UHD Format Proposal(DRAFT3)

    October 30, 2013Sony

    Sony Confidential page | 1

  • Overview• This document describes Sony UHD Blu-ray format

    proposal with high level requirements, examples of technology candidates, and study items.

    • Sony reviewed FEST study result and integrated / referred FEST recommendations where they can be applied.

    • Since Sony believes there are several issues that require BoD level further study, Sony proposes to create study group (UHD-TF) focusing on the study items identified in this document.

    • Study will establish the baseline of most used BDMV format functions (Core BD functionality).

    Sony Confidential

    page | 2

  • Proposal: File-based Solution expands the use of Blu-ray

    Single format for extensible open platform

    • Immersive experience with enhanced picture quality• Enhanced experience across multiple devices• Continuously improve the value of devices and content• 4K UHD creates an opportunity to define a new content viewing experience and format

    DE

    VIC

    ES

    DE

    LIVE

    RY

    FO

    RM

    AT

    Physical Media

    Download

    InternetFlashBlu-ray Discs

    Well established BrandCost effective Physical

    Media

    A single rich media format

    That can be delivered in

    many different ways

    And will play on all

    devices

    Sony Confidential page | 3

    HDD

    BDA License Scope

    Expand use of same format by using open standard

  • UHD BD Format study area• Part1: Physical Specification

    • Part2: File System Specification

    • Part3: Audio Visual Basic Specification

    – 1: Core AV playback

    – 2: Interactivity

    – 3: Late binding

    • Other area

    – Content copy function

    – Enhanced Content Protection

    Sony Confidential

    page | 4

  • Part1: Physical Specification1. Recommends 50GB, 66GB and 100GB capacity discs.

    2. Recommends that JTC/TEG6 will recommend physical maximum data rate for each disc taking into consideration the impact on physical specifications/disc manufacturing, player design and behavior of legacy drives.

    – Recommends that the JTC/TEG6 study physical maximum data rates with a target of 3X BD for the 50GB disc and 4X BD for the 66GB and 100GB FE discs.

    3. Following the conclusion of the JTC/TEG6 physical maximum data rate recommendation, BoD level TF (TBC) makes the final decision on maximum data rate for the FE discs based on

    a) JTC/TEG6 recommendation of physical maximum data rate

    b) AV application data rate requirements

    Sony Confidential

    Same as recommended by FEST/DCSG

    page | 5

  • Part2: File System Specification1. UDF 2.5 (same as HD BD-ROM Spec)

    2. May need to update requirements for AV Application Use, to adapt proposed new AV format.

    • Sony expect this work is straightforward, and can be handled in JTC/TEG5 when AV format is concluded.

    Sony Confidential

    page | 6

    No study required in BoD level TF

  • Part3: Audio Visual Basic SpecificationCore AV Playback

    • High level requirements– A media file format that can be delivered on a UHD disc, by download or other means. That media file can be

    played back on UHD players and on other devices.

    – An optimized mapping of the file to the structure of a Blu-ray disc (for example, optimized for seek times, layer jump etc.) providing the same playback performance the consumer expects from a Blu-ray disc.

    • Candidate Technologies– A media format similar to Common File Format, etc.

    – May require extension of existing format to adapt UHD specific requirements, or work with other standard body to incorporate UHD requirements to existing standard.

    • Study Items:

    – Establish the baseline of most used BDMV format functions (Core BD functionality) and Create new UHD BD Core functionality list

    – Mandatory feature: Video/Audio/Subtitle, Trick Play, Chapter Skip, Smooth playback over layer jump

    – Need study of the necessity of additional AV playback features considering the actual Blu-ray disc consumer benefits and consistency with the usage of same file formats on the other delivery method.

    – Optimized AV playback performance of proposed new media file format when played back from optical disc.

    Sony Confidential

    page | 7New BoD level TF to study file format, mapping to disc structure, and AV feature sets

  • Part3: Audio Visual Basic SpecificationInteractivity

    • High level requirements– Introduce an open execution platform such as an HTML5 browser for future player profiles.

    – There will be 2 profiles of players envisioned. A simple profile player that supports core BD functionality using simple HTML5 document structure, as well as a full interactivity profile which will offer content providers and device manufacturers an innovative environment to provide consumer experiences far beyond the use cases of BDMV Format discs.

    • Candidate Technologies, proposed profile structure:– Open execution platform such as an HTML5 browser

    – 2 Profiles of player

    – “Simple profile” (Core BD functionality, mandatory for all UHD BD Player)

    – “Full Interactivity profile” (optional for player, provides environment which keeps expanding use cases)

    – UHD BD Content must provide at least Core BD functionality on both types of players, and may additionally provide richer interactivity/application for Full interactivity player.

    • Study Items: – “Simple profile” format, and its player implementation feasibility.

    – Study how to deliver additional “Full Interactivity”, utilizing the same open execution platform scheme adapted for simple interactivity.

    Sony Confidential

    FEST/FSG discussion result is not directly applicable.

    page | 8

  • Part3: Audio Visual Basic SpecificationLate Binding

    • High level requirements

    – An extensible file format that supports late binding – the ability to add new content at a later time (e.g. director’s commentaries, other language tracks, additional video content, etc.)

    • Candidate Technologies

    – Late Binding Specification, etc.

    • Study Items:

    – Use pre-defined Codec and File Format to deliver additional content

    – New late binding method should provide better performance (less waiting time) than VFS Update currently used in BDMV Format.

    – Study if late binding can be applied to “Simple profile” player.

    – Late Binding for “Full Interactivity” is supported only by the player with “Full Interactivity”.

    Sony Confidential

    page | 9

    Similar feature exists as “BD-Live” in current BD Format. Suggest re-defining this feature to be applicable to proposed file/application format.

  • Part3: Audio Visual Basic SpecificationUHD Video Specification Remaining Item

    • High level requirements

    – Future support within the format for high dynamic range (HDR) and wide color gamut content is anticipated. Recognizing that it may be necessary to launch with players that have standard dynamic range, HDR content backwards compatibility on standard dynamic range systems and necessary bit depth need to be studied.

    • Candidate Technologies

    – SDR Video: HEVC, 10bit, 420, BT.2020 for SDR UHD content

    – HDR Video: to be defined

    • Study Items:

    – HDR Video specification

    – How to deliver HDR Video keeping backward compatibility with SDR-only UHD BD Player

    – Other remaining study items recommended by FEST/VPSG (e.g. Metadata, Frame Rate, Gfx blending, peak Video bitrate study)

    Sony Confidential

    SDR Spec based on FEST/VPSG recommendation. FEST/VPSG recommended further HDR study(Ref. next page for HDR Video backward compatibility issue.)

    page | 10

  • UHD Video Specification SDR/HDR compatibility to be studied

    Sony Confidential

    SDR DiscSDR Only

    Player

    SDR/HDR Player

    SDR TV

    HDR TV

    HDR Disc

    SDR Only Player

    SDR/HDR Player

    SDR TV

    HDR TV

    HDR Signal

    SDR Signal

    page | 11

    SDR Signal(But not yet

    studied)

  • UHD BD Content copy function

    • High level requirements

    – UHD BD players shall provide the capability to enable the transfer of the contents on the UHD BD disc in a secure manner to be defined and/or onto secure storage media. If authorized, the transferred file is playable in a manner to be determined.

    • Study Items:

    – Player minimum requirements

    – Use case and usability of copy function

    Sony Confidential

    Same User Experience

    Also playable on PC, Tablet, Phone &

    UHD TV

    BD Player Media Player

    NewForma

    t

    NewForma

    tSame Format

    page | 12

  • File format for HD BD Content copy

    Sony Confidential

    BD Player Media Player

    BDMVForma

    tAACS Rules

    page | 13

    • High level requirements

    – The BDA will designate a new HD file format for copying legacy BDMV discs. Such format shall be consistent with the new format designated for UHD discs.

    • Study Items:

    – New HD file format consistent with the new format designated for UHD discs.

    – Use case and usability of copy function

    NewForma

    t

    Format translation

  • Enhanced Content Protection for UHD

    • ECP to be studied in conjunction with MovieLabs, AACS, NSM, SCSA, and others.

    Sony Confidential

    page | 14

  • Proposal• Create new study group “UHD Format Study Task Force” (UHD-TF)

    • UHD-TF Charter

    – Study UHD Blu-ray Format based on the high level requirements described in this presentation, and make recommendation to BoD.

    – Review candidate technologies listed in this presentation and other open standards. Identify where UHD adaptation and mapping to Optical Disc usage is necessary. Discuss study items listed in this presentation.

    – Confirm the necessity of references to the specifications defined outside BDA, and recommend necessary liaison activities.

    • UHD-TF

    – Chair: Sony

    – Vice Chair: TBD

    Sony Confidential

    page | 15

  • Schedule• Proposed schedule

    – Telco As necessary

    – F2F meeting 2014/Jan

    – Budget 1 F2F Meeting

    • Target:

    – [1] By 2014/Jan F2F meeting

    – Conclude UHD Player Profiles, Content backward compatibility

    – Agree on Core UHD BD functionality, confirm list of candidate technology

    – Use case and usability of content copy functions

    – [2] Make recommendation for Core UHD BD functionality prior to BDA44

    – So that JTC/TEG can work on specification draft during BDA44

    – [3] At BDA44 (March 2014)

    – Complete specification of “Simple profile”

    – Confirm timeline for the items not included in “Simple profile” but recommended to be added to UHD BD Format in future.

    Sony Confidential

    page | 16

  • BackUp

    • Sony Presentation made in BDA BoD Telco (Oct.17/18, 2013)

    Sony Confidential

    page | 17

  • Recap from FEST/SG discussion

    • No supermajority on several key issues:

    – FEST: Digital Bridge Function (studio proposal)

    – Video Performance SG: Video parameters

    – Feature SG: 2nd screen related proposal

    • Further study Items suggested to be taken over:

    – Video: High Dynamic Range

    – TV/Player IF : Metadata for High Dynamic Range and Wide Color Gamut

    – Physical: Larger disc capacity & higher data rate

    – Graphics layer study

    Due to the limited amount of time given to the FEST Gp., FEST recommendation to the BoD was based on a simple majority opinion, and included items which could not be supported by many BoD companies.

    BoD disapproved FEST recommendation (8 Yes, 9 No, 1 Abstain)

    Sony Confidential page | 18

  • Study after Berlin meeting

    • Wider Scope Study:

    – 4K/UHD not only for Blu-ray

    – Industry landscape, background of studio request on certain features

    – How Sony can come up with a new approach which would be able to achieve wider support in the BDA

    • The facts:

    – New 4K/UHD format needs support from content companies

    – There have been significant technology advancements since the BDMV Application format has been developed (2004~2005)

    – BD Physical Disc still has the advantage of being low cost with reliable bit delivery

    – 4K is already in the market today. BDA needs to act quickly to catch up, and expand the use of the 4K/UHD format for consumer, industry, and the BDA

    Sony Confidential page | 19

  • Landscape / BackgroundMany content consuming devices out in the market

    (Q1 2013 shipment WW)• 2600 million ARM processors• 426 million Smart Phones• 49 million Tablet• 20 million Smart TVs• 3 million Blu-ray players

    Mobile Phone Smart TV0

    50

    100

    150

    200

    250

    300

    350

    400

    450

    “Stand alone package media playback” has become less valuable than it used to be

    (For both content providers and advanced consumers)

    Sony Confidential page | 20

  • UHD is more than just “4K”

    Dynamic Range

    Color Gamut

    High Frame Rate

    Resolution

    Immersive experience Entertainment industry interest is:

    1. Enhanced Quality

    – Dynamic Range

    – Color Gamut

    – High Frame Rate

    – … and 4K/Resolution

    2. Various Delivery Options

    – Network distribution

    – Physical media (Flash Memory, HDD, Optical Disc, etc.)

    3. Enhanced Content Protection

    Sony Confidential page | 21

  • Supports Multiple DRMs

     HDMI Interface Ver.2.0 (24p/30P/60p)

    BLU-RAY PLAYER

    HDD / Memory  (Outboard)

    2K Tuner

    USB Connection(example)

    HDMI V2.0

    BD(4K)

    BD Format

    AV Decoder

    UHD TV (4K)(2K4K upconvert)

    Digital Format Playback (optional)

    Reformat and Encrypt

    PORTABLE

    NETConnection

    ② PC Tablet Phone

    Potential Devices

    Digital Format Playback (optional)

    USB(example)

    UHD TV (4K)Digital Format Playback (optional)

    FEST Digital Bridge Proposal

    Sony Confidential page | 22

  • Proposal: File-based Solution expands the use of Blu-ray

    Single format for extensible open platform

    • Immersive experience with enhanced picture quality• Enhanced experience across multiple devices• Continuously improve the value of devices and content• 4K UHD creates an opportunity to define a new content viewing experience and format

    DE

    VIC

    ES

    DE

    LIVE

    RY

    FO

    RM

    AT

    Physical Media

    Streaming and Download

    CableInternet FiberSatelliteFlash

    Blu-ray DiscsWell established BrandCost effective Physical

    Media

    A single rich media format

    That can be delivered in

    many different ways

    And will play on all

    devices

    Sony Confidential page | 23

    HDD

  • • Utilize the same new format (Both on disc and after the copy)• Copy function does not require any processing or format

    conversion

    page | 24

    New Approach to Bridge Disc and Digital

    Same User Experience

    Benefits of this approach:• Copy function is simple, and the result is guaranteed• User experience is consistent between Disc playback and playback from storage• Same playback system can play disc and content on the storage medium

    Sony Confidential

    Also playable on PC, Tablet, Phone &

    UHD TV

    BD Player Media Player

    NewForma

    t

    NewForma

    t

  • BDA43 meeting in Bangkok• During BDA43 week:

    – After gathering feedback from BoD companies, Sony would like to present more details on the new approach outlined in today’s presentation. F2F meeting style would be most efficient for this discussion.

    – Based on those F2F discussions, Sony hopes that the BDA will be able to find productive next steps to be presented to the BoD. (such as creation of study groups focusing on the new approach proposed by Sony, and other remaining key issues)

    Sony Confidential page | 25

  • Thank you

    Sony Confidential

    Slide 1OverviewProposal: File-based Solution expands the use of Blu-rayUHD BD Format study areaPart1: Physical SpecificationPart2: File System SpecificationPart3: Audio Visual Basic Specification Core AV PlaybackPart3: Audio Visual Basic Specification InteractivityPart3: Audio Visual Basic Specification Late BindingSlide 10UHD Video Specification SDR/HDR compatibility to be studiedUHD BD Content copy functionFile format for HD BD Content copyEnhanced Content Protection for UHDProposalScheduleBackUpRecap from FEST/SG discussionStudy after Berlin meetingLandscape / BackgroundUHD is more than just “4K”Slide 22Proposal: File-based Solution expands the use of Blu-raySlide 24BDA43 meeting in BangkokThank you